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After the ATR has been finalized and announced, you will need to bring the media up to date. A phone call and thanks to reporters for attending or reporting the event is important. You will want to send an update on what the band intends to do with this new acquisition, specifically outline plans for the division of land for farming, or plans for the new school.


The same closing work applies to your list of stakeholders whom you must now thank in person or by telephone or e-mail. You might even want to invite them to a future event in your community. This is a chance to cultivate good interpersonal relationships, and you should keep all doors open; you may need their support again in the future. Your band may want to express its appreciation in other ways, such as a feast celebrating the event with invitations to special guests who helped make it all possible. When all the follow-up is more or less completed for the moment, there is the clean-up work in your own office. All correspondence must be listed and filed for future reference as well as research, planning documents, lists of volunteers and a chronology of events as they occurred dating back to your first meeting. This is your band's corporate history. Down the road, the same people may not be around for various reasons (i.e., moves, elections etc.) So, as tedious as it sounds, document, document, document! When it is all done, a filing box with "ATR Communications" marked on it should be safely stored until it is needed again.


The last important component of your Post-ATR Phase before you close the door on this particular chapter is praise for your staff.

Thank everyone, including volunteers, other staff, and members of your band who participated in any way to assist you in realizing positive results. A gathering over dinner or lunch might give you an opportunity to revisit the whole process. Emphasize the benefits of your successful ATR to your co-workers and leave them feeling proud of a job well done.

Congratulations. Onward and upward!

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  Last Updated: 2004-04-23 top of page Important Notices