| February 1st, 2004 |
Edition No: 20 |
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EarthLore Communications |
EarthLore Communications is a small Ottawa based majority Aboriginal owned firm specializing in communications and graphic design services for business and governments throughout North America.
Since its founding in 1993, EarthLore Communications has built an impressive reputation for producing visually dynamic and informative designs and for delivering a marketing focus to the most sensitive communications involving Canada's aboriginal peoples as well as its national and international clients. They offer a wide range of design, strategic marketing, editorial and communication skills and services
In April 2003, QUALCOMM Inc. of San Diego California, the world's leading developer of stand alone software, selected EarthLore Communications to redesign the new iconic interface for its upcoming OSX/Windows XP version of the popular Eudora® email client-package, which has more than 20 million users worldwide.
"In the end, it was the high confidence that QUALCOMM had in our design capabilities that QUALCOMM chose us over other leading and much larger U.S. based design firms" said Don Runge, managing partner of EarthLore Communications.
Opportunities such as that with QUALCOMM Inc. are as a result of EarthLore's on-going work with many Aboriginal organizations, Canadian businesses and the Canadian federal government.
Aboriginal organizations such as the Indigenous Peoples Secretariat, Nunavut
Trust, Nunavut Tunggavik Inc., Inuit Women's Association, Canadian Aboriginal
AIDS Network, Inuit HIV/AIDS Network, the Aboriginal Diabetes Initiative,
the Nuluaq Network, and the National Inuit Strategy for Abuse Prevention
have produced many successes, including:
- design of the national network identification and logo for the Aboriginal
Peoples Television Network (APTN);
- design and production of the Simplified Nunavut Land Claims Agreement,
a full color illustrated trilingual publication;
- national awareness campaign for the Canadian Aboriginal AIDS Network;
- national awareness campaign for the Aboriginal Human Resource Development
Council;
- national awareness campaign for Health Canada's Aboriginal Diabetes Initiative;
- national awareness campaign and web-site design for the National Health
Information System "AT-Click"; and
- international poster and exhibit design in 6 languages for the World
Climate Conference.
EarthLore's work has also drawn the attention of several important National Centres of Excellence, such as the Canadian Stroke Network, Stem Cell Research Network, Canadian Diabetes Association and the Canadian Health Information Network.
In addition to the close work performed with Aboriginal organizations and the private sector, EarthLore has many federal government clients, including:
Canadian Museum of Civilization, Indian and Northern Affairs Canada, Agriculture and Agri-Food Canada, Public Works & Government Services Canada, National Transportation Board, The Privy Council, Parks Canada, Health Canada and the First Nations Health Branch, Statistics Canada
EarthLore's commitment to providing professional designs and marketing related materials to Aboriginal and non-Aboriginal clients is best exemplified by Don Runge's comment, "we believe in what our work stands for".
The various Aboriginal Nations of Québec
The Montagnais (Innu)
History:
The Montagnais appellation was given to their nation by their European
trading partners, based on the area where they lived, i.e., the
low mountains of the North Shore. However, they always referred
to themselves as Innu, meaning "men" in the broad sense of the word.
The Innu were nomadic people, hunters, fishers and gatherers, who
traditionally moved from their summer camps on the northern shore
of the St.Lawrence to the rich hunting grounds in the heart of Québec-Labrador
and near lake Saint-Jean, traveling up the Saint-Jean, Romaine,
Sainte-Marguerite and Mistashipu rivers. The Innu were the first
to establish a political and cultural entity to foster the progress
of aboriginal self-awareness.
Population and Language
The Innu (Montagnais) nation, with its 14,304 members, is the
most populous Amerindien nation in Québec. Approximately 70% of
them live in nine communities most of which are on the North Shore,
with one near lake Saint-Jean and another to the north of Schefferville.
In addition to French, almost all Montagnais speak Innu, their ancestral
tongue.
Art and Culture
In addition to producing remarkable sculpture in wood, caribou
antlers and stone, the Innu exhibit impressive talent in the fields
of painting,
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PSAB Coordinators Gathering
On December 17th, 2003 each departments' PSAB Coordinator, along with their
Assistant Deputy Ministers, was invited to the Holiday Inn, Plaza
de la Chaudière to attend a reception organized by the PSAB Team
and our Assistant Deputy Minister, Mrs. Joan Atkinson.
An awards ceremony formed part of the agenda for this gathering
in which 2002 departmental performance results were celebrated.
Three departments were able to surpass their performance objectives
for the first time in 2002 and were all presented with a recognition
certificate. These departments are: Immigration and Refugee Board,
Foreign Affairs and International Trade and Veterans Affairs Canada.
We also acknowledged the hard work of departments who consistently
exceed their annual performance objectives and who have already
received the recognition certificates. Twenty-six departments, (among
which National Defence, Health Canada, Public Works and Government
Services Canada, Correctional Services Canada, Environment Canada),
were presented with an achievement marker and a congratulatory letter
signed by Mr. Gordon Shanks, Senior ADM, Economic Development and
Special Initiatives, recognizing their strong support of the Aboriginal
business community. Representatives from different departments feel
that these recognition awards will help them enhance awareness of
the PSAB at higher levels within their own organizations.
Allen Frost and Marc Brooks addressed the participants which also included a quick overview of all activities that have been undertaken in support of the findings of the five year PSAB evaluation. Next steps to improve the current policy, and to enhance awareness of PSAB within the federal government, was also mentioned.
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