5.1 Build an Investment Proposal - Introduction
The investment proposal is your calling card that introduces your company
to potential investors who could finance your expansion. If you present
a persuasive proposal, you'll have a better chance of clinching that first
meeting with investors. We'll show you how to pull together the right
information and package it into a first-rate professional document.
In This Step
You'll learn how to assemble a proposal that will appeal to
investors and put your company's best foot forward. The key
concepts for building a successful proposal are described in
the pages that follow:
If you need a deeper understanding of the material, be sure
to follow the links within each section for a more detailed
explanation of how to assess and improve your company's management.
The New Tech Story
Follow the fictional company
New Tech Distributors Corp. (New Tech) as it pursues venture financing.
This case example gives you a feeling for the "real" data and
strategic decisions you'll be facing. You can always get to it through the link
on the left menu bar.
Look Back to Previous Steps
The investment proposal should be an attractive package of information
about your financial needs, your investment potential and your
management capabilities. These concepts are explored thoroughly
elsewhere in this program.
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