6.1 Identify Potential Investors - Introduction
There's no shortage of financing out there. The challenge is finding
it. Equity financing for small and medium-sized enterprises has become
more common in recent years. If you've got a product or service concept
that calls for lots of money to develop, there is a range of different
types of investors to consider.
As you've seen in earlier Steps, building an investment proposal is
a lot of work. All that effort can be wasted if your proposal doesn't
get into the right hands. So, who should you send it to? We'll show
you how to find investors, and once you do, target the right type of
investor for your needs.
In This Step
In this Step you'll learn about the different types of investors,
what they finance and how much money they want to invest. You'll
get information about searching for investors and find some
tips about how to find the best match for you.
If you need a deeper understanding of the material, be sure
to follow the links within each section.
The New Tech Story
Follow the fictional company
New Tech Distributors Corp. (New Tech) as it pursues venture
financing. This case example gives you a feeling for the "real"
data and strategic decisions you'll be facing. You can always
get to it through the link on the left menu bar.
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