Somewhere out there is an investor who may be interested in a company
just like yours. But how do you contact that person? How do you introduce
yourself and your idea to a potential investor? How do you get him or
her to read your proposal and then agree to get together to see what you've
got to offer? And, assuming there is real interest, how should you handle
that first important meeting with a serious investor?
In This Step
You'll learn how to look into your community, your networks
and your industry to find potential investors. You will also
begin to prepare yourself for that important first meeting with
an interested investor, and explore how to conduct yourself
during it. During this meeting, as well, an investor begins
the process of due diligence, and you will learn what to expect
in this preliminary due diligence review. The key concepts are
explored in the pages that follow.
If you require a deeper understanding of the material, be sure
to follow the links within each section for a more detailed
explanation of how to assess and improve your company's management.
The New Tech Story
Follow the fictional company
New Tech Distributors Corp. (New Tech) as it pursues venture financing.
This case example gives you a feeling for the "real" data and
strategic decisions you'll be facing. You can always get to it through the link
on the left menu bar.
