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    THE IMPACT OF AIRLINE RESTRUCTURING IN CANADA

    FIRST INTERIM REPORT

PREPARED BY DEBRA WARD

Independent Transition Observer on Airline Restructuring

February 5, 2001

TABLE OF CONTENTS

PREFACE

INTRODUCTION

STAKEHOLDERS VIEWS AND NEW DEVELOPMENTS

    Urban, rural and remote communities

    Business

    Consumers

    Airlines

COMPETITIVE OPTIONS AND OTHER STAKEHOLDER RECOMMENDATIONS

THE CURRENT ROLE OF GOVERNMENT

CONCLUSION AND APPENDICES

PREFACE

The consolidation of Air Canada1 and Canadian Airlines is complete. At this writing, we have one national, internationally-linked carrier and a number of new or emerging carriers which are growing into new roles and expanding their service. Some of these will continue to grow, establish new markets, expand their fleet and enhance frequency. Others are forming their own merged airlines. Some regions have enjoyed expanded services and more price options. Others are seeing their air access reduced. The only certainty seems to be that we are still in a period of flux.

This interim report offers a "video" (events have been changing too quickly to call it a "snapshot") of what has happened in Canada over the last six months as a result of the acquisition of Canadian Airlines by Air Canada. This has been one of the largest corporate mergers ever in this country, challenging everyone involved: the airlines, consumers, communities and businesses.

Concerns about the future of Canada's skies have been played out in the media, and in forums as diverse as the House of Commons Standing Committee on Transportation and around our kitchen tables. The marketplace is likely to resolve some, but probably not all, of the issues under discussion. Some people have expressed, with great urgency, the need to "fix the airline industry now", through a rapid response from either new forms of competition or government intervention. Unfortunately, there seems to be little agreement on what those fixes should be.

This report tries to capture the main topics and "flavour" of some of what has been said. It relies primarily on anecdotal reports and perceptions, rather a quantifiable analysis of hard data for two reasons: one is the lag time (and some gaps) in the data that is currently available. The second is the importance of letting people be heard for themselves in a time when perception, anecdotes and intuition are key tools.

As well, this report, while fairly extensive, is not exhaustive. Further interim reports will expand some of the concerns expressed here, and review the merger impacts on airline employees and regional airlines, as well as examine the option of a "Passengers Bill of Rights" and review Air Canada's progress in fulfilling its linguistic obligations under the "Official Languages Act".

The report has three main parts. The first conveys stakeholders' views expressed to the Independent Observer over the last six months as well as new developments that may have modified these concerns. Many of the issues are complex and raise further questions, which are identified at the end of each section. The second part examines competitive options and other recommendations and options raised by stakeholders. The third section is an overview of the current policies and role of government; especially the provisions in Bill C-26 intended to mitigate the effects of monopoly/dominant carriage and encourage the emergence of competition

Finally, this is an interim report, and does not prescribe "solutions". Rather, it codifies the comments that have been heard. It is hoped that by setting out the views of consumers, communities, airlines, airports, travel agents and others, this report may be a focus for continued discussion. If there are no answers yet, perhaps we can begin to ask better questions.

Debra Ward

Independent Transition Observer on Airline Restructuring.

INTRODUCTION

In February 2000 the government of Canada introduced Bill C-26, legislation to protect the public interest during the period of airline restructuring. In August of that year, the Minister of Transport, David Collenette, appointed three individuals, one of whom the Independent Transition Observer on Airline Restructuring, to monitor the effects of the merger of Canadian Airlines and Air Canada on Canadians.

The Observer's specific mandate is to examine the overall impact of airline restructuring on consumers, on urban, rural and remote communities, on travel agents and airports, and on airlines and their employees. She was also tasked with reviewing how the federal government continues to implement Bill C-26 and with monitoring its associated undertakings and commitments, and will examine the need for a travellers' bill of rights.

The six months leading up to this report can best be characterized by change. In the early days of the Observer's activities, communities were dealing with serious impacts from reductions in capacity; passengers were enraged by a lack of information, lost luggage, and delayed and overbooked flights. There was little optimism that other Canadian carriers could grow quickly enough to provide new types of competition. The situation seemed bleak.

The picture has changed since then. Some issues have been resolved, or are in the process of being resolved. Others still have to be addressed. New challenges have emerged.

The areas that have been mitigated, to a large degree, deal specifically with Air Canada's handling of certain aspects of the merger. These include:

_ Customer service

_ Capacity cuts

_ Availability of low-fare seats

_ Conditions of carriage: e.g. lost luggage, delays, etc.

_ Working relationship with communities

To respond to these issues, Air Canada has taken a two-pronged approach. One part was its "180 day promise", which encompassed the merger of the two airline systems and increasing staff and improving customer service. The second was the creation of a group within Air Canada which works with communities to understand and resolve issues. As well, Air Canada has modified some capacity cuts and introduced lower-fares for smaller and remote communities. While the airline's actions have not answered all the concerns that have been expressed, there is little doubt that the situation has improved.

There also has been an increase in competitive services, particularly in the low-fare category. While Air Canada still dominates the system overall, competitive carriers already have significantly expanded their service, with more routes, frequencies and capacity planned.

Despite these positive steps, questions still remain. These include:

_ Pricing/capacity, especially on remote and rural routes

_ Existing competition not (yet) able to match AC in fleet, routes, international "connectability"

_ Shakeout of new entrants and expanded services

_ Little data available to understand and deal with air service changes or to use for planning

_ Disconnect between expectations of communities and airline industry realities

_ The relationship between independent regional carriers and Air Canada

_ Routes and frequency will be based on demand: what happens to marginal regions?

_ The impact of the economic downturn on demand and service

_ The appropriate role and responses of the government to changes in the airline industry

These outstanding issues will be monitored by the Observer over the next stage of her mandate and will be reported in the next interim report, scheduled for August 2001.

     

SECTION ONE

STAKEHOLDERS VIEWS AND NEW DEVELOPMENTS

URBAN, RURAL AND REMOTE COMMUNITIES

OVERVIEW

Communities are trading and competing globally. Most have economic development plans, which include a range of strategies to promote business creation and growth, as well as tactics to attract and retain a strong population base. Considerable amounts of both private and public sector dollars are spent to fulfill these objectives.

A key element in the success of these strategies is the quality of transportation access, including air. However, airlines function in a deregulated environment. Whether they fulfill or stimulate demand, their decisions, as for all businesses, are dictated by the marketplace. Communities, therefore, are not only competing for businesses, they are also increasingly competing with one another for air service and capacity. This has led to one of the greatest challenges arising from airline restructuring: the gap between what communities might require for economic growth, and what airlines can reasonably be expected to deliver, based on demand.

In general terms, communities noted price, capacity, connectivity, competition and data gaps as key concerns. Even though some communities are served by a number of airlines, the majority of the discussion by far focussed on the quality and level of service provided by Air Canada and its regional carriers.

Geography appears to drive a significant number of issues. Urban, smaller/rural and remote regions differ in a number of their concerns, and to an extent, opinions about solutions. There are also differences within these groups, depending on the level and diversity of business activity, proximity to other centres and the size, and relative wealth, of the population base.

Very broadly, larger urban centres, or those with a diverse economic base, tend towards solutions that include increased opportunities for competition and the development of a strong working relationship with Air Canada and other carriers. By contrast, smaller, more remote regions or those with dependence on one or two key industries often see air service as a part of their infrastructure, which implies a larger role for government in ensuring adequate access and service.

A number of issues around air service existed prior to the acquisition of Canadian by Air Canada. However, the merger has seemed to exacerbate some long-standing concerns and brought others to new prominence.

It is worth noting that communities which had already faced air access challenges prior to the merger seem somewhat better equipped to deal with today's environment. Many of these centres are experienced in dealing with airlines on key issues, and have developed a core of expertise and a variety of tools, such as air transportation committees, access studies, etc. These skills have proven very useful in the current climate.

COMMENTS FROM COMMUNITIES

    GENERAL:

      _ Challenge to develop new business relationship (i.e. the "win-win") with Air Canada, especially in regions or communities where Canadian Airlines was dominant

      _ Lack of timely data, making analysis and planning difficult

      _ Existing competition not able to match Air Canada in routes, international connections and business class services

      _ Reductions in capacity (i.e. number of seats) caused problems for both passengers and for cargo shipments in summer 2000

      _ Air Canada corporate decisions, while seen as reasonable in a business environment, may not be adequate from the point of view of community development

      _ Level of dominance makes entrance by new carriers difficult in some markets

      _ Loss of Canadian Airline's "oneworld" alliance impacted on international destination options and inbound travel and tourism

      _ Low-fare carriers welcome in communities, but cannot (yet) compete with Air Canada on number of destinations, international connectivity and business-class services

      _ Communities had come to rely on an excess of capacity and frequency as a tool for economic development, and acutely felt its loss following the merger

      _ Businesses look at access as a element in locating its enterprise, making some locations non-competitive, by virtue of their quality of air access

      _ Uncertainty over future schedules and routes

    INTERNATIONAL HUBS

      _ Fewer issues reported, perhaps because hubs enjoy more competition, (both from domestic and international carriers and other modes of transport) and more experience dealing with airlines

      _ Loss of capacity in summer 2000 caused bottlenecks, difficulty in moving people to other Canadian points, leading to lost business and a negative perception in the marketplace in summer 2000

    OTHER URBAN CENTRES

      _ Fairly widespread concern that current capacity will not support economic growth:

        o Challenge to attract new and lucrative businesses (e.g. high-tech, tourism and conventions) which require strong air links

      _ Discomfort at level of reliance on Air Canada

        o Perception by some that Air Canada is indifferent to needs

        o Perception by some that greater government oversight is required to ensure adequate access and/or fair pricing where AC dominates

      _ Reduction in capacity, changes in equipment in summer 2000 led to

        o Difficulty in accommodating passengers (overbooked flights) in summer 2000

        o Reduction of belly cargo space:

          _ Different (in some cases, more costly) fee structure, compared to CAI

      _ Not enough space for high-end shipments (e.g. seafood, fresh produce, etc)

    SMALLER AND RURAL COMMUNITIES

    Issues overlap with "other urban centres", plus

      _ Air access is seen as an essential service and to be equitable to smaller, remote or rural regions, cannot be subjected to pure market forces

      _ Air service to some areas is being compromised as residents are travelling to other airports to take advantage of lower priced carriage

      _ Reduced opportunity to enhance rural economic development using these airports as staging points to more remote areas - e.g. eco-tourism, farm holidays, fishing, etc.

      _ Reliance on smaller aircraft (e.g. props) seen as barrier to travel

        o Limitations based on size

        o Anecdotally, large industries are increasingly using private aircraft for both personnel and goods, eroding the traffic base in smaller regions

      _ Prices thought to be higher than o comparable competitive routes and some believe that their communities are subsidizing lower fares on routes where competition exists

      _ Concern that smaller carriers will not be successful in marketplace unless they ally with Air Canada, creating difficulty for the emergence of competitive choice

    REMOTE COMMUNITIES

    Issues overlap with "rural and smaller communities", plus

      _ Greater dependency on air access: few if any other modes provide year-round alternative

      _ Air service therefore required for basic quality of life:

        o Importation of goods, including necessities (food, clothing, etc.)

        o Mobility of population

          _ Medical services

          _ Personal travel

          _ Reasonably priced leisure travel

        o Inbound belly cargo and outbound high-end products (e.g.

      _ Remote communities have generally had with monopoly carriage in the past, and have built a core of expertise and knowledge in dealing with airlines in this new environment

      _ Most often, issues for remote communities revolved around

        o The price of air travel, which is perceived by many to be higher than competitive routes of comparable length

      _ The importance of good connections and through-fares to international and domestic destinations

NEW DEVELOPMENTS

      _ A number of existing and new carriers are expanding into new markets, both large and small, and/or are increasing frequency. This includes both long-haul and short-haul routes, and both national and regional carriers

      _ Many of these are expanding their fleets, and further enhancements are likely in the future.

      _ Other service enhancements are also being introduced, such as Royal Air's offering business class service and Aeroplan points

      _ Air Canada has created a "Provincial/Communities Relations Group", to meet and build relationships with communities. Early reports suggest that it has begun to address some of the concerns expressed

      _ Air Canada has introduced new lower or less restrictive fares which include:

        o ACFlex fares

        o Reduced 14-day fares for smaller communities

      _ Air Canada has adjusted its capacity and schedule, enhancing and increasing service in some areas, reducing it in others.

COMMUNITY QUESTIONS FOR FURTHER CONSIDERATION

    DATA

      _ What is the quantifiable impact of air service on community development?

      _ What data and tools are required for communities to

        o Develop demand/access strategies

        o Ensure that economic development plans encompass air access as an integrated element

        o Ensure that they can compete effectively for both air service and new business opportunities?

      _ How can the issue of gaps in data be addressed?

    RELATIONSHIPS WITH CARRIERS

      _ How well are communities adapting to the new air industry environment?

      _ How effectively are airlines dealing with communities?

      _ Are there actions that can be taken to help bridge any gaps that may exist between communities and airlines?

    LEVEL OF SERVICE

      _ Can an "appropriate level" of service be determined?

      _ Is it more effective to "protect" service through regulation, or to encourage service using marketplace strategies (e.g. demand-growth)?

      _ What actions, if any, are appropriate, if the marketplace has no solutions for some communities?

      _ Is monopoly carriage inevitable on certain routes?

    GOVERNMENT

      _ Does current government policy encompass the issues related by communities?

      _ Are there appropriate roles for provincial and municipal governments and/or departments responsible for economic development?

BUSINESS

OVERVIEW

Virtually all business is affected to some degree by the quality of air access. Air service can be a major factor in determining where a business is located, if skilled workers can be attracted and retained, and how effectively an enterprise can expand its market.

There is some overlap in the concerns expressed by communities and business groups, although business tends to focus more on "bottom line" and specific impacts, rather than on long-term developmental issues. As well, business concerns vary somewhat depending on their location (urban, rural or remote) or size. Nonetheless, business tends to favour marketplace outcomes.

The businesses most affected by the restructuring are those, which directly serve travellers: tourism/ hospitality, travel agents and airport authorities. These sectors' comments are detailed below, as are more generalized issues arising from the business community. Concerns expressed by business travellers are recounted in the section "Consumers".

TOURISM/HOSPITALITY

Tourism is a highly lucrative, globally competitive sector, which encompasses not only leisure, but also business travel. In 1999, Canadian travel generated $50.1 billion2 on airline tickets, hotels, meals, conventions/meetings, and recreational activities. $15.3 billion3 of that was spent in Canada by international travellers.

Tourism is seen as an "opportunity industry" which creates new jobs and businesses and supports economic wealth and diversification. Communities in all regions and businesses of all sizes have invested considerably in tourism infrastructure: hotels, convention centres, recreational activities, etc.

Unlike other industries, which move their commodities to market, tourism must transport the consumers: no matter how attractive the destination or the quality of its tourism activities and infrastructure, the ease and cost of "getting there" are essential elements. The price of airline tickets, seat availability and connectivity are crucial.

An example of the impact of air access on tourism comes from Québec City, which has the infrastructure and the level of quality to host major cruise lines. The only element it lacked is airlift (capacity):

"Quebec is an incredible city which comes close to a fairly tale. The two-day Quebec visits of our ships are really worth it. As discussed, please let us know as soon as possible when the increase of scheduled airlift capacity will become reality. Our first opportunity to consider turnarounds in Quebec would be for 2002. Itinerary planning is due by early October 2000". HOLLAND AMERICALINE WESTOURS INC.

This kind of issue has fairly wide implications for tourism and affects Canada's ability to compete globally. Many countries have policies and programs in place designed to capture highly desirable tourism revenues. If there are more choice and price options to travel to the Unites States, to Europe, to Asia, travellers are likely follow those easier paths, to the detriment of Canada and its international balance of trade.

Tourism businesses in urban centres are generally better equipped to deal with changes in the airline industry than their remote or rural counterparts.

TRAVEL AGENTS

Travel agents facilitate transactions between travel providers (airlines, tour operators, hotels & resorts, etc.) and consumers. Traditionally, their revenues have been generated by sales in the form of commissions paid by travel providers.

The travel agency community has been facing a number of challenges not related to the merger. Airlines have been reducing the caps on commissions on tickets sold by agents, significantly reducing incomes for some. E-commerce sales may be eroding some agents' customer bases. Some smaller agencies are responding by merging, or are being acquired by larger national agencies.

Therefore, prior to the merger, some agencies already felt that they were being dictated to by the airlines and that they had few avenues of recourse or the "clout" to negotiate as equals. To some agents therefore, the loss of Canadian Airlines and the increased importance and dominance of Air Canada in their daily business appears to have made an already difficult situation worse.

This concern was recognized in part by a provision in Bill C-26, which allows agencies to negotiate collectively with Air Canada on base-commission rates. However, the bill does not include an adjudication process, nor does it require Air Canada to negotiate with only one group representing agents. This has led to the concern that the "power of numbers", originally intended as a negotiating tool, would be blunted.

The issues described by travel agents are fairly uniform, and do not vary regionally. However, the situation seems to be most acute for small agencies, which are locally-based and run, rather than the large, national corporations.

AIRPORT AUTHORITIES

The airport business sector is relatively new. In 1994 the government initiated a process to transfer the management of airports to private sector led authorities, responsible not only for operations, but for capital improvement as well.

This has led to a number of significant changes in how airports are run. Many have already improved their services: ranging from expanded terminals and new runways to "street pricing" policies in their retail shops. Capital improvements are generally financed through "Airport Improvement Fees" which are charged to passengers on site, or on airline tickets.

In the past six years, a great deal of experience has been gained, and airport authorities are now working through a number of important issues not related to the merger, including the level of airport rents in larger centres and the long-term viability of smaller airports, etc. The merger appears to have led to new challenges, particularly for small airports, as schedules and capacity were reduced.

Airports are competing for passenger traffic and flights, not only within Canada, but with airports in the United States as well. This is a key issue as airports in the United States have current data to assess the marketplace, unlike the case in Canada. This has led to a concern that Canadian airports are uncompetitive with their U.S. counterparts, as they do not have access to the same level of timely information to use as a marketing and planning tool.

The importance of viable airports to communities, and the breadth of issues have been recognized through the formation of the "Coalition of Concerned Airport Users" a multi-partied organization made up of businesses and communities from across Canada that aims to involve all airport stakeholders and users in key upcoming decisions which will impact upon the future financial health and integrity of Canada's national airport infrastructure and the competitive integrity of Canada's civil air transport sector.

COMMENTS FROM BUSINESS

    GENERAL

      _ Large corporations either receive the level of service they need, or find alternatives, such as private jets for both corporate travel and cargo. There have been reports that in some areas, private jet use by the major industry has begun to affect the level and quality of scheduled service.

      _ Cargo issues that have been identified:

        o The reduction in capacity has resulted in less space available for "belly cargo". Shippers of perishable goods (e.g. seafood, produce) have had to find alternate means of shipping, or face spoilage of their goods and the inability to fulfill customer orders

        o Some shippers have said that Air Canada freight rates were implemented very quickly and resulted in unplanned higher shipping costs for some small businesses (i.e. pet breeders/suppliers)

        o There appears to be a lack of usable statistics, with virtually no data available to assess cargo needs, use of space, etc.

    TOURISM

      _ The merger had hurt tourism travel in summer 2000:

        o Cathay Pacific, American Airlines and British Airlines among others, lost their connections to non-gateway cities, which was provided by Canadian Airlines through their common alliance, oneworld. This led not only to difficulties in connecting into Canadian destinations from hubs, but may lead to reductions in service by these international carriers into Canada

        o The reduction of domestic capacity in summer of 2000 made it more difficult (and in some areas, almost impossible) to move travellers to and from Canadian destinations

        o The loss of Canadian Airlines was felt especially in the west, where it had its historic roots and played a key role in the development of Asian markets.

      _ Negative publicity arising from these issues may continue to affect travel decisions in the future

      _ Some communities served by Canadian lost their "through fares", making them more difficult and costly to access

      _ Some tourism businesses believe that they are losing business despite the quality and value of their offerings, because it is simpler and less costly to fly to other destinations (either Canadian or international) with similar products.

      _ The type of equipment (e.g. jet service vs. props.) was also cited as a factor in the success of a tourism destination, with prop. service seen as a disadvantage

      _ The merger has meant there are few tools to help promote and market tourism, e.g. fewer promotional tickets available for familiarization tours by tour wholesalers, operators and travel agents

      _ Some tourism operators believe that Air Canada doesn't fully understand how effective tourism can be as an ally in developing new business, and is losing opportunities to increase traffic flows,

      o New routes and schedules are announced too late to allow tourism enterprises to help develop demand through in-market promotional activities

      o Lack of timely data makes it difficult for tourism to assess and exploit new market opportunities

      _ Inbound international travellers are reluctant to use the emerging Canadian carriers for a number of reasons including

      o No "brand name" awareness in-market

      o Difficulties associated with connectivity and through-fares

    TRAVEL AGENTS

      _ Despite provisions in Bill C-26 to permit agencies to negotiate as a group on base commissions, the effectiveness of this tactic may be blunted by the lack of an adjudication process

      _ Agents believe that their business is squeezed to the point that it is becoming unviable

      o Shake down expected: mergers and closures could reduce agency numbers by as much as 20%

      o Many senior agents leaving the business

      o Reduced opportunities for new entrants to build viable businesses

      _ Agents have to have relationship with AC as there are few alternatives, but difficult to establish "partnership" with AC, especially for smaller agencies

      _ Domestic overrides (bonuses) based on international market share impacts on agents whose majority of business is domestic

      _ AC compensation based on market share, not volume

      o Implications for sales of other airlines' tickets

    AIRPORTS

      _ The challenge of negotiating with a limited number of carriers

      _ The need to compete for capacity and service, which is exacerbated by the lack airline data which could be used in a competitive analysis or strategy

      _ The importance of a sustainable airport to its community

      _ Some airports losing travellers to others that are (relatively) nearby, and offer a wider range of choice of airline and/or price, leading to a reduction in passengers and revenues

NEW DEVELOPMENTS

    New developments overlap with those cited in "Communities" section, plus:

      _ Low fare carriers are stimulating demand, increasing tourism opportunities for some regions

      _ Air Canada appears to have resolved some issues around capacity and connectivity in certain markets, and is meeting with tourism, airport and other business groups to resolve others

      _ Travel agents and Air Canada have begun a series of meetings that are designed to deal with the issues as outlined

BUSINESS QUESTIONS FOR FURTHER CONSIDERATION

    DATA

      _ What data and tools are required by business:

        o To increase demand

        o Develop market strategies and exploit new routes and schedules

        o Assess business opportunities in a community

        o Ensure that the Canadian destinations and airports can attract air service and compete internationally, especially with the United States

      _ How can the issue of gaps in data be addressed?

      _ Can the importance of air access for business location, development and growth be quantified?

      _ How is the competitive airline environment in the United States impacting Canadian business opportunities?

    RELATIONSHIPS WITH CARRIERS

      _ How well are businesses adapting to the new air industry environment?

      _ How effectively are airlines dealing with businesses?

      _ Are there ways to strengthen the relationship?

    LEVEL OF SERVICE

      _ If increased demand is the key to long-term and sustainable air access, what role, if any, does the business community have in developing that demand?

    GOVERNMENT

      _ Is the policy framework (i.e. "the rules of the game") around air transportation clearly defined and communicated to allow the marketplace to develop its own solutions?

CONSUMERS

Air travel is a lot more prosaic than it once was. For business travellers, it's a commute. For leisure travellers it's a bus on wings. It can also be expensive, with not only the cost of the ticket, but taxes, airport improvement fees and other charges that may be added on. It's a necessity, and some would call it a necessary evil.

It seems that everyone has a "horror story" about bad service, missed connections, and long waits on the phone. In this current environment, consumers are quick to generalize from one bad experience, or blame airlines for factors outside their control. "The airline lost my luggage" becomes "this airline is incompetent". A delay because of bad weather becomes "this airline is incompetent".

Some of the problems we experienced were mirrored in the United States this summer, as thousands of passengers were delayed, inconvenienced or left in the dark. So, although it was a tough summer if you were an airline passenger, not all of the problems were related to the merger.

However, there is no question that the merger and reduction in capacity and frequency exacerbated the situation. In the past, if a flight was delayed or overbooked, there were a large number of other flights, and enough capacity to accommodate most travellers because of Air Canada and Canadian's "wing-tip to wing-tip" competitive policies. Not this summer. The merger was a messy, confused process, and passengers bore the brunt. This may have been exacerbated by the fact that very little information was available to consumers to judge the severity or cause of some of their problems.

Essentially, issues raised by consumers falls into two categories. The first tends to be specific to their air travel experiences and relate primarily to service. The second is systemic, and deals with the impacts of dominant carriage and competitive needs. The former is being dealt with in a number of ways: the creation of a "Air Complaints Commissioner" within the Canadian Transportation Agency and an Air Canada Ombudsman are two new avenues open to consumers. This report, which focuses on the "macro" impacts of the merger, deals with the systemic issues.

As in the case of the other stakeholder constituencies examined in this report, consumers are not a homogenous group. Issues differ depending on the number of airlines servicing a region and if the passenger is a frequent or occasional flyer. Business travellers and leisure travellers also tend to raise different issues.

COMMENTS FROM CONSUMERS

    GENERAL

      _ Consumers in areas with dominant or monopoly carriage (which is not always Air Canada) are concerned about price levels being higher than on comparable competitive routes.

      _ Price is also assessed in terms of relative value, raising the following concerns:

        o Level of comfort (e.g. type of aircraft, seat pitch)

        o Quality of service and amenities

      _ Conditions of carriage and level of service tend to dominate issues:

        o Seat sales and frequent flyer tickets sell out quickly or are difficult to obtain

        o Lost baggage

        o Delayed flights

        o Quality of customer service

      _ Concern that Air Canada will not respond to consumers' concerns in a monopoly/dominant situation

      _ Confusing or unsatisfactory service, especially summer 2000

      _ Loss of choice of airlines, blunting the power of the consumer to influence the marketplace environment

      _ Consumers look at price and convenience first, then the symbol on the tail. Ownership (Canadian or foreign) is of secondary importance.

      _ Air travel is seen by some as a necessity and a factor in "quality of life"

      _ Consumers are trading convenience for the ability to create competition, either driving a distance to an airport that offers more price choice, or hubbing through US airports

      _ Consumers in remote areas see air service as a key "life-line". Because of the cost and distance of their travel, they rely heavily on points and connectivity.

      _ Consumers in remote communities have reported that they may have to pay a surcharge on certain types of "points" travel products

      _ French speaking consumers expressed some concerns about the level of service available in their language on some routes. Specific issues were mostly around concerns about safety, and the ability to provide information and assistance. A more general concern was the importance of servicing Canadians appropriately in both official languages

    FREQUENT/BUSINESS TRAVELLERS

      _ Reliance on Air Canada for specific services not offered by other carriers, or offered in limited fashion:

      o Business class sections and lounges

      o Frequency/schedule

      o Seamless connectivity, both domestically and internationally

      o Frequent flyer points

      _ Travellers are questioning the value of service for the price paid

      _ Frequent travellers in remote areas also note the higher prices on their routes compared with competitive routes of similar distance

      _ Aeroplan travel difficult to access, both in terms of reaching operators and in seat availability

    OCCASIONAL/LEISURE TRAVELLER

      _ Pricing (e.g. full-fare vs. seat sale or low-cost carrier) not understood and perceived as whimsical

      _ Has little experience, and few tools to deal with airlines

      _ Price sensitivity can lead to decisions not to travel or to use other modes, leading to reduction in demand/service

      _ Air Canada service geared to business traveller - not always meeting the needs of occasional or leisure travel: e.g. travel restrictions, reliance on seat sales for affordable prices

      _ Alternate carriers are a viable alternative, but their access is limited compared with Air Canada, and not available to all consumers, especially those in more remote areas

NEW DEVELOPMENTS

    Overlap with "New Developments" in COMMUNITIES section, plus

      _ The systems of Air Canada and Canadian have been merged

        o Canadian Plus points have been combined with Aeroplan

        o Reservations, baggage and ticketing are combined

      _ Air Canada's "180 day promise" has seemed to relieve most, if not all, of consumers immediate concerns. Issues around access to Aeroplan service and seats and the availability of seat sale tickets continue to be raised. Some consumers continue to have problems with baggage as well, although this seems to have been alleviated to a large degree.

CONSUMER QUESTIONS FOR FURTHER CONSIDERATION

    DATA

      _ Do consumers require new types of data to help assess service? If so, what information would be most useful?

      _ Is price the only or main consideration when choosing a carrier? What, if any, are the other key factors?

    LEVEL OF SERVICE

      _ If increased demand is the key to long-term and sustainable air access are there ways for consumers to help increase demand and competition?

      _ How responsive are airlines to consumer needs? Are there quality differences that are measurable or correctable?

    GOVERNMENT

      _ Are the current tools for consumer protection sufficient? What else, if anything, is required?

      _ Are people living in remote communities entitled to some form of government assistance?

AIRLINES

OVERVIEW

We are in the midst of one of the largest corporate mergers in Canadian history, in a global context in which air travel enjoyed explosive growth, nations world-wide are re-assessing their air policies and where airlines themselves are struggling to re-define themselves for a new generation of air travellers and shareholders.

Summer of 2000 was a difficult season for air travel. Passengers were left hanging in airports and on airplanes as flights were delayed and overbooked, there was no information available from ticket agents, bags were lost and tempers flared. Pundits, elected officials and the media swarmed around the issue, which was the top news item almost daily. Consumer complaints doubled (or more) compared with the previous year. Airlines teetered on the brink or fell into bankruptcy. Mergers were seen as a way to rationalize and improve service by some, and control the skies by others. Increased fuel costs raised prices and lowered profits.

None of these problems had any relation to the merger of Air Canada and Canadian. They didn't even have anything to do with Canada - they happened in the United States.

The merger of Canadian and Air Canada added to what was already a challenging time. It was controversial. It was confusing. For some, it was enraging. For others, it was a green field ripe with opportunity. While it took away some choice on one hand, it opened the doors for new carriers, and new types of service, on the other.

New airlines such as Canjet, a low-fare carrier launched in the Fall of 2000, and RootsAir, a business oriented carrier scheduled to begin in March 2001,and will serve business travellers, are adding to the growing mix and choice available. Combine all of these changes with the recently announced purchase of Royal Air by Canada 3000, and it is likely that the airline industry in 2001 will be as interesting as 2000.

Despite these positive steps, there are losses that have not been recouped, and competitive niches that have yet to be filled. The current level of competition does not provide Canada-wide access to frequent flyer points or business class services. Air Canada far outweighs the competition in terms of its fleet and the number of domestic and international destinations it serves.

Moreover, the measures airlines use to retain and grow market share and protect customer bases are designed to minimize competition. Techniques such as retaining customer loyalty by offering frequent flyer points, price-matching, and so forth are standard tools. However, in a dominant/monopoly environment, there are some who question if these strategies are too successful, able not only to minimize, but also to block, new competition.

The challenges for regional carriers have also been very significant. Some of these were allied with Canadian, requiring them to re-align themselves with Air Canada following the merger to ensure connectivity. This has been relatively smooth for some, but not for others. This matter will be explored in greater detail in the next interim report.

NEW DEVELOPMENTS IN THE AIRLINE INDUSTRY

    AIR CANADA

      _ Merger of systems and schedules complete

      _ Most logistical problems seem to be abating, with possible exception of Aeroplan services: phone-line waits and availability of seats

      _ Too-deep capacity cuts adjusted in some regions, although capacity continues to be rationalized throughout the domestic system: some communities continue to have service issues

      _ Creation of Provincial and Community Group meeting with business, communities and others to hear, and work to resolve issues

      _ For the first time, a Senior Vice President will be headquartered in Calgary

      _ Provided some price "fixes": some remote areas and smaller communities have had reductions in certain fare classes

      _ Increased ticket prices by 6% fuel surcharge

      _ Planned reduction of 3,500 employees

    CANADA 3000/ROYAL

      _ Recently-announced merger should create a new low-fare network for domestic and international long-haul and medium haul domestic flights

      _ New planes on order

      _ Workforce will be increased by as much as 1,000 employees

    CANJET

      _ New low fare service introduced in Fall 2000 in eastern Canada

      _ Expansion of services continued

    WESTJET

      _ Expanded its service to Atlantic Canada

      _ Further route expansion announced to commence Spring 2001

      _ New planes on order

      _ Plans announced to begin service out of Toronto's Pearson Airport

    ROOTS AIR

      _ To be launched in Spring 2001

      _ Plans to offer business class services and frequent flyer points

    REGIONAL CARRIERS

      _ Most are working to establish or strengthen relationship with Air Canada to ensure strong connectivity to domestic and international destinations

      _ Some are competing with Air Canada on regional routes, with varying degrees of success to date

AIRLINE QUESTIONS FOR FURTHER CONSIDERATION

      _ What, if anything, are the marketplace or government barriers to airline growth and profitability?

      _ What could be done to reduce the impact of barriers?

      _ What would be the impact of major policy shifts, e.g.:

        o Regulation of domestic services

        o Foreign carriers flying Canadian routes

      _ Can Canadian carriers fulfill the needs of competitive growth

      _ What can be done to attain a competitive and sustainable airline industry?

      _ Are independent regional airlines able to compete effectively with Air Canada? What are the most critical issues? E.g.

        o Pricing

        o Connectivity

        o Other

      _ Can independent regional carriers serve some communities more effectively than Air Canada?

     

SECTION TWO

COMPETITIVE OPTIONS

AND OTHER STAKEHOLDER RECOMMENDATIONS

COMPETITIVE OPTIONS

OVERVIEW

Concerns about the creation of competition in Canada's skies have become the major preoccupation of stakeholders from all groups. Air Canada's dominance of what is seen by many as an essential service has caused unease in the market. Without competition, how can consumers be confident they are getting fair value? In a deregulated environment, how can smaller communities, which may not produce profits for airlines, hope to get service?

There are also differences in the definition of "competition" as used by stakeholders. For some it is the creation of another full-service, internationally-networked carrier. Others view it as having a choice of carriers on a certain percentage of Canada's domestic system. For others it is as simple as removing all of the barriers to international carriers, and letting the marketplace drive the process. Finally, there is a group that does not believe that a competitive airline industry will ever meet their needs - and that government has a role in ensuring adequate access.

Many people have views on how achieve a "competitive" airline industry. As with many other opinions about the impact of the merger of Air Canada and Canadian, these recommendations vary widely.

Since each has both advantages and disadvantages, the options are reviewed in some detail below.

GOVERNMENT INTERVENTION IN MARKETPLACE

    PROS

      _ Smaller communities served regardless of marketplace realities

      _ "Levels" playing field for economically-challenged regions

      _ Can be accomplished by

        o Regulation of price and/or routes

        o Incentives and tax breaks

        o Subsidies

    CONS

      _ Could stifle real growth of airline industry

      _ Could block emergence of new airlines

      _ Government grants, subsidies, etc. distort the marketplace, and are vulnerable to abuse and misuse, both in perception and reality

      _ Move to regulation would be regressive. Canada would be out of step with international direction towards deregulation generally and unable to respond quickly to changes in the global marketplace

FOREIGN CARRIERS (cabotage)

    PROS

      _ "Instant" full-service competition to Air Canada

      _ "Instant" consumer choice

      _ Could offer competitive options to "Star Alliance"

      _ Could offer frequent flyer points, business class services, etc. in full competition with Air Canada

      _ Highly competitive pricing likely, at least initially, to establish market share

      _ Has "deep pockets" needed to compete with Air Canada in the long term

      _ On track with globalization of other industrial sectors

      _ May offer some opportunity for regional carriers in smaller or remote markets

    CONS

      _ Canada relatively small market worldwide

        o "Instant" benefits may be short-term or never materialize, depending on the potential revenues that the Canadian market may or may not offer

      _ Few benefits to Canadians other than flights, e.g. employment, especially of skilled workers and senior management

      _ Not likely to be reciprocal in the short term especially with United States

        o Foreigner carriers would be able to sell air services to Canadians, but Canadian airlines would not be able to sell to consumers in other countries

      _ Likely to enter market in areas of strongest demand (e.g. Toronto- Vancouver)

      _ Canada would have to ensure that safety standards are met

      _ Air Canada likely to withstand competition. However, emerging and expanding carriers would be vulnerable and would face greater competitive challenge

FOREIGN OWNERSHIP/CONTROL OF DOMESTIC CARRIERS

    PROS

      _ Potential new sources of capital

      _ Headquarters in Canada, benefits of jobs, infrastructure, etc.

      _ Could provide new international alliance alternative to Star Alliance

      _ Could open competitive options on tertiary routes, as independent regional carriers would have option of allying with either Air Canada or other carrier to connect with transcontinental routes

      _ Could partner with existing Canadian carrier

      _ Precedent in Australia

    CONS

      _ Level of interest in Canadian market unknown

      _ Highly speculative if foreign-owned carrier could develop strong transcontinental route, and attract feed from smaller regions

      _ Could have "branch plant" mentality. Decisions made in head office, with interests of Canada subsumed to other needs.

      _ Would impact on growth of emerging carriers in Canada, which could develop similar options without foreign ownership

CANADIAN CARRIERS

    PROS

      _ Retains Canadian ownership

        o Canadian head office, decision-makers, senior staff and knowledge/technology based workers

      _ Airlines tend to be run "for Canadians, by Canadians"

      _ Vested interest in economic well being of Canadians and their communities

      _ Recent changes: expansions, mergers, etc. demonstrate that this emerging sector is capable of taking advantage of the current competitive environment

      _ New networks, services, international alliances could emerge in short or medium term

    CONS

      _ Currently only has about 20% - 25% of Canadian market

      _ Fleet, frequencies, number of destinations well below what Air Canada is offering

      _ Few "full-service" options currently offered:

        o International alliances

        o Business-class services

        o Frequent flyer points

      _ Carriers generally do not have same financial resources as Air Canada, and are vulnerable to (anti) competitive practices

      _ Little "brand name" awareness outside of Canada, are limited in ability to bring people to Canada for tourism or other forms of travel

COMPETITION QUESTIONS FOR FURTHER CONSIDERATION

    _ What is the "right" business/policy environment to support a profitable airline industry AND economic development AND consumer fairness and satisfaction?

    _ Does competition have to be Canadian-owned to serve Canadians best?

    _ Should government encourage new entrants? If so, how?

    _ Should government support routes to provide low-cost price options or capacity that outstrips demand for certain communities? How important a priority is this? How can we determine which regions should receive special consideration and which should not?

    _ Given the small population of many Canadian regions, is "across the board" competition realistic? Conversely, is any form of monopoly acceptable?

OTHER STAKEHOLDER RECOMMENDATIONS

OVERVIEW

While stakeholders primarily focused on recommendations for competitive options (see above), other suggestions emerged during discussion and are detailed below. Recommendations concerning government policy are detailed in Section Three.

DATA

Data collection requirements were reduced in 1987, in part to reduce the paper burden on airlines. When Canada's skies were dominated by the competitors Air Canada and Canadian, confidentiality served an important purpose, as release of data would reveal too much of each airline's proprietary information.

The merger was the most recent in a series of changes that have led to a reassessment of data collection requirements. Other factors influencing data needs are:

_ The privatization of airports, which do not have access to the same level of information that they did when managed by Transport Canada;

_ Liberalization of charter services, which are now offering scheduled flights

_ The expansion and emergence of competitive alternatives on a growing number of routes

_ Competition among communities and airports for air service

_ The increased importance of international trade to Canadian enterprises

_ The fluidity of the airline industry, both domestically and internationally, making data that is one or two years old (as is the current situation) virtually useless

Expanded and more timely data serves three important purposes. First they provide essential tools that would be used to create business and development strategies that incorporate air access plans. Second, they provide the map to track trends, identify new market opportunities and react, in a timely fashion, to marketplace changes. Third, they provide the information necessary to assess changes in the competitive/dominant climate.

In contrast to Canada, the United States collects and disseminates detailed data quarterly and makes raw data available publicly. American communities and airports have far better information to attract new air services than their Canadian counterparts. Given the highly competitive nature of global commerce, this inequality, if not resolved, can lead to Canada's uncompetitiveness, not only for air access, but also the economic growth that air access engenders.

OVERSIGHT

Some stakeholders identified the need for some form of "oversight" of the airline industry. There were a number of concepts that were proposed, including the creation of a business/consumer "users" group, which would provide input into government policy and disseminate information to stakeholders. Others suggested an expanded role for the Complaints Commissioner and/or the CTA.

DATA COLLECTION QUESTIONS FOR FURTHER CONSIDERATION

    _ Can we bring together the stakeholder groups to agree to new levels of data collection and dissemination?

    _ What kinds of data should be collected in the future?

    _ Are there sources of data that can be accessed currently, without changes to government policies, regulations or procedures? Would these be sufficient?

    _ How can we assess the impact of making this information public on airlines and their confidential business plans?

    _ Who should pay for the collection of this data?'

    _ Who should pay for the analysis of this data?

    _ How can we resolve the needs of commercial confidentiality with the needs of developing competitive markets?

    _ Do stakeholders understand the uses of data well enough?

    _ Is there data that should be made more accessible to consumers? If so, what type of data should be collected/disseminated and what impact will they have on consumer choice?

OVERSIGHT QUESTIONS FOR FURTHER CONSIDERATION

    _ Are the current approaches to oversight sufficient?

    _ Are there issues of communications that should be addressed?

    _ If new levels of oversight are required, who should be responsible? Who should pay?

     

SECTION THREE

THE CURRENT ROLE OF GOVERNMENT

THE ROLE OF GOVERNMENT

BILL C-26 AND UNDERTAKINGS

Bill C-26 is intended to deal with airline restructuring in two main areas: to ensure effective protection for consumers and to foster competition. It does not affect safety standards, which fall under the Aeronautics Act, and are untouched.

This section of the report outlines the highlights of Bill C-26, and notes whatever impacts it has had to date. However, it is premature to measure its effectiveness and whether it should be altered to better meet its intentions or to reflect a changing business environment although some concerns have been expressed, including the lack of an adjudication process for travel agency negotiations and sufficiency of the anti-predation components.

KEY MEASURES

_ Increased powers for the Canadian Transportation Agency (CTA) to prevent price gouging on monopoly routes

_ Restored powers for the CTA to deal with conditions of carriage for domestic service (examples: lost baggage and bumping)

_ Improved notice of exit provisions to minimize or prevent service disruptions, and ensure dialogue between airlines and communities

_ A requirement that services provided to customers by Air Canada and its air service affiliates comply with the Official Languages Act, where there is significant demand

_ New powers for the Competition Bureau to regulate anti-competitive behaviour in the airline industry

_ New powers for the Bureau to issue temporary orders to stop predatory behaviour

_ A prohibition of exclusive use clauses in confidential contracts for domestic service to encourage competition for corporate travel and

_ More freedom for travel agents to negotiate more effectively with a dominant carrier on domestic commissions.

_ The creation of the position of Air Travel Complaints Commission at the CTA

These measures are complemented by a series of undertakings made by Air Canada to ensure market access by competitors. Air Canada must, among other undertakings

_ Surrender slots and facilities at airports

_ Sell surplus aircraft to Canadian operators

_ Provide frequent flyer points for resale to new entrants or (smaller) existing Carriers

Some impacts of these measures are already being felt.

_ The Air Travel Complaints Commissioner has been appointed in the Canadian Transportation Agency. This position does not carry an adjudication role, and relies on "moral suasion" to resolve specific issues between consumers and airlines.

_ The Competition Bureau has invoked the temporary "cease and desist" order while reviewing alleged predatory practices. It is still undetermined if the Bureau can now act in a more timely fashion.

_ Aeroplan frequent flyer points are being offered by Royal Air and are available to other carriers.

OTHER GOVERNMENT POLICY

Since 1988, with the deregulation of the domestic airline industry, there has been a steady trend to liberalization of both domestic and international services. Initiatives have included:

_ Deregulation of domestic prices and routes

_ Liberalization of international carriage, including "Open Skies" with the United States

_ Privatization of air traffic control to Navigation Canada

_ Transfer of airports to private sector

_ Liberalization of international charter regulations for cargo and passenger services

Liberalization has led to profound changes in what the government can and cannot do. For example, since it does not control domestic routes or prices, it cannot use air service as a tool of economic or social policy.

However, there are a number of areas where the government is still very much involved. Chief among these is in areas of safety. The second is in negotiating the rules around international carriage, which is governed by Canadian policy within a complex set of agreements between nations. Government also regulates the framework in which Computer Reservations Systems (CRS) operate.

The oversight and assessment of current policy is continuing with three significant reviews currently underway. These are

_ International air policy

_ Airport Policy

_ CRS Regulation (to come)

As well, an independent panel is reviewing the Canada Transportation Act and will address issues regarding the competitive state of the domestic airline industry to be reported in July 2001.

Despite both prior and current actions, there has been a great deal of discussion by stakeholders on the subject of the role and direction of government policy. Recommendations have ranged from a call for government to use air service as a tool of "nation building" and insert itself into the marketplace to the opposite end of the spectrum: marketplace driven, fully-liberalized air access for foreign carriers. Concerns have also been expressed that the government's two-year window to allow Canadian competition to emerge may be too long to deal with the issues that are being faced today.

GOVERNMENT POLICY QUESTIONS FOR FURTHER CONSIDERATION

    _ Is there an appropriate policy "framework" (i.e. "the rules of the game") that encompasses the domestic and international airline industry in its relationship to trade, economic development, and other national policy areas?

    _ If there are gaps, how can they be identified and bridged?

    _ Are there new tools required to ensure that policy makers have all the data, information and input they require in order to frame future air policy?

    _ Are the new powers contained in Bill C-26 adequate and fulfilling the dual goals of fostering competition and protecting consumers? Are changes required?

     

CONCLUSION AND APPENDICES

CONCLUSION

The airline industry, both globally and in Canada, is in a state of flux. To borrow a weather cliché, if you don't like the airline industry today, wait a few minutes: it will change. The issues around Canadian air service are complex and interconnected. There are no simple answers, no magic bullet. There is not even agreement on the issues.

The merger of Air Canada and Canadian is only part, albeit a large part, of much more profound changes in the industry. What will emerge at the end of this process is still unknown.

In the final analysis, solutions will emerge not from government, nor from the marketplace, but from a combined and informed effort by all. Consumers, communities and businesses all have a role to determine what will happen in Canada's skies.

APPENDIX ONE: THE OBSERVER'S MANDATE

Beginning in August 2000 and continuing for 18-24 months, the Independent Transition Observer will review the impacts of airline restructuring on stakeholders and will assess whether the airline industry is healthy, competitive and meets the needs of Canadians.

In particular, the Observer will:

· Consider the views of consumers, urban, rural and remote communities, travel agents, airports, airlines and airline employees;

· Assess whether Transport Canada, the Canadian Transportation Agency and the Competition Bureau responsibilities relating to airline restructuring are clear and being carried out appropriately;

· Consider whether the government's monitoring measures are adequate;

· Assess industry support to the measures introduced in Bill C-26, including the commitments and undertakings of Air Canada to the Federal government;

· Assess Air Canada's linguistic obligations; and

· Assess the need for a Travellers' Bill of Rights.

Interim reports will be produced every six months with one final comprehensive report to the Minister. The final report will include recommendations on monitoring and related airline restructuring matters.

Meetings were held across Canada with numbers of individuals representing communities, business, consumers and economic development. These meetings help define the issues as reported and provided an ability to track, over time, the concerns that were being mitigated and those that continued to be defined as critical.

The report consolidates the comments heard to date. Other aspects of the merger, such as the desirability of a Passenger Bill of Rights or the impact on airline employees, will be detailed in upcoming reports.

Any errors or omissions are those of the author.

MEETINGS HELD

The Transition Observer met with representatives of the following communities and groups, from August 2000 to January 2001, inclusive.

COMMUNITIES (meetings generally included representatives of economic development, the airport authority, local tourism association and chamber of commerce)

Calgary, AB

Charlesbourg, QC

Charlottetown, PE

Edmonton, AB

Fredericton, NB

Halifax, NS

Iles de la Madeleine, QC

Kitimat, BC

Labrador City, NF

Montréal, QC

Ottawa, ON

Prince Rupert, BC

Quebec City, QC

Regina. SK

Saskatoon, SK

St. John's, NF

Toronto, ON

Vancouver, BC

Wabush, NF

Whitehorse, YK

Winnipeg MB

ORGANIZATIONS

Air Transport Association of Canada

Alliance of Canadian Travel Agents

Canadian Airports Council

Canadian Chamber of Commerce

Canadian Federation of Independent Business

Canadian Tourism Commission

Chartered Institute of Transport in North America, Ottawa Chapter

Council of Concerned Airport Users

Federation of Canadian Municipalities

Hospitality Newfoundland and Labrador

Hotel Association of Canada

Public Interest Advocacy Centre

Tourism British Columbia

Tourism Industry Association of Canada

Tourism Industry Association of New Brunswick

Tourism Industry Association of Nova Scotia

Tourism Industry Association of PEI

Tourism Saskatchewan

Transport 2000

Travel Alberta

AIRLINES

Air Canada

Air Canada Regional

Canada 3000

Canjet

Royal Air

Skyservice (RootsAir)

Westjet

GOVERNMENT AGENCIES/DEPARTMENTS

Canadian Transportation Act Review Panel

Canadian Transportation Agency

Competition Bureau

Rural Secretariat

Statistic Canada

Transport Canada

PROVINCIAL/TERRITORIAL REPRESENTATIVES

Manitoba

New Brunswick

Newfoundland and Labrador

Nova Scotia

Prince Edward Island

Québec

Yukon

1 For the sake of brevity, the term "Air Canada" is used to encompass "Air Canada and its regional carriers".

2 STATISTICS CANADA, National Tourism Indicators, Quarterly Estimates, Fourth Quarter 1999

3 Ibid.


Last updated: 2003-03-27 Top of Page Important Notices