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Printable Version

FedNor / Industry Canada Service Improvement Initiative - 2005

Executive Summary

As a part of the Government of Canada Service Improvement Initiative, FedNor / Industry Canada surveys of clients and staff were undertaken in 2002. The purpose of the surveys was to compare client and staff perceptions, determine where success had been realized and areas for FedNor / Industry Canada service improvement. In follow-up to the 2002 surveys, FedNor / Industry Canada contracted a second survey of clients in 2005. The 2005 approach involved a survey of 151 FedNor / Industry Canada clients who had active projects in 2004.

Service Delivery

The average satisfaction of surveyed clients has increased or remained the same for all aspects of service delivery in 2005 when compared to the 2002 results. However, given the importance of some of the service delivery elements, the two elements that were assessed as service improvement priorities in 2002 remain priorities in 2005. These are to keep clients informed of the status of their requests and easy to make appointments with staff. In addition, a third priority was added to service delivery, that of flexibility. Nevertheless, satisfaction is high (mean above 4.0 in all cases except one).

Applications and Assessment

For the application and assessment process, satisfaction with some elements increased slightly, whereas for others satisfaction decreased slightly. However, one area had a substantial average increase in satisfaction. Surveyed clients rated their average satisfaction with the turnaround time on application as 3.4 out of 5 in 2002; this increased to 3.8 out of 5 in the 2005 survey. What is most noteworthy about the change in FedNor / Industry Canada performance with regard to the application and assessment process is that while there were four service improvement priorities in 2002, there were none in 2005.

Payment and Monitoring

For the payment and monitoring process, satisfaction with some elements remained the same, for others it increased slightly, whereas for others it decreased slightly. However, satisfaction for one element had increased more than the others. Surveyed clients rated their average satisfaction with the timely payment process as 3.9 in 2005 versus 3.6 in 2002. On the other hand, satisfaction with the planning of public announcements of projects decreased from 3.7 in 2002 to 3.4 in 2005. Nevertheless, there were three service improvement priorities in 2002: timely payment process; forms that are easy to understand and fill out; and the payment and monitoring process, overall. Only the forms were still considered a service improvement priority in 2005.

Facilities and Access to Services

Again for different elements of the facilities and access to the FedNor / Industry Canada services, there was a general increase or maintenance in the average satisfaction levels from 2002 to 2005. For one element there was a slight decrease in satisfaction (signs that were easy to understand went from an average of 4.2 in 2002 to an average of 4.1 in 2005) and for one other element there was a slightly larger decrease in satisfaction (offices and waiting areas that were comfortable went from an average of 4.3 in 2002 to an average of 4.0 in 2005). There were no service improvement priorities identified in 2002. In 2005, signs that are easy to locate are now considered a service improvement priority.

Communicating with FedNor / Industry Canada

For communications, there was an increase or maintenance in the average satisfaction levels from 2002 to 2005 for all elements. Nevertheless, the two service improvement priorities from 2002 are still considered priorities in 2005. These two priorities are consistent information or advice and clear written and verbal language.

Conclusions and Recommendations

Methodological Considerations
Conclusions Recommendations
In order to ensure consistency in analysis between the 2002 and 2005 surveys, the same questionnaire was used and the same analysis was performed on the results. As such, for each process area, the overall average satisfaction (for all elements combined) and the overall importance were calculated and used as the dividing axes for the service improvement matrices. However, satisfaction is fairly high across all elements and it may be misleading to identify some of these elements as service improvement priorities. For example, flexibility was identified as a service improvement priority, yet its average overall satisfaction was 4.2. On the rating scale, 4 represents satisfied. FedNor / Industry Canada should establish specific satisfaction targets to be used to determine the service improvement priorities and use these targets for all its elements of satisfaction. An appropriate target could be 4 out of 5.
There have been changes in the importance and satisfaction ratings of clients. These show either the impact of some of the service changes implemented by FedNor / Industry Canada or a change in the priorities of clients. As such, it is important for FedNor / Industry Canada to continue monitoring client satisfaction. FedNor / Industry Canada should survey its clients again in approximately two or three years, using the same questionnaire. Alternatively, FedNor / Industry Canada should monitor the satisfaction of its clients in the context of the periodic evaluations of the FedNor Program. This would help minimize the extent of consultations with clients while providing FedNor / Industry Canada with the information it requires in a cost-effective fashion.
Client Service Considerations
Conclusions Recommendations
While there are some areas identified as being service improvement priorities, client satisfaction is generally high for all aspects of FedNor / Industry Canada service. The highest average satisfaction is with service in the official language of choice (4.7 out of 5) whereas the lowest average satisfaction is with the planning of the public announcements of project (3.4 out of 5). While it is important that FedNor / Industry Canada continue to monitor its performance with regards to client service, it should be assured that it has improved in the past three years to a point where not much can be improved.
While there areas where satisfaction has decreased since the 2002 study, in general, the average client satisfaction has increased or remained the same.

 


Created: 2005-07-14
Updated: 2005-11-28
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