Steps to Growth Capital New Tech Case Story

New Tech Case Story — Step 7

The Challenge: Getting Ready

Getting Ready

New Tech Distributor's management team is getting ready for its first meeting with a potential investor — Walter Buffet. They've narrowed their short-list of prospects to three and, on paper, Buffet is everyone's first choice.

Grant Agent, New Tech's financial advisor, has stressed to the management team the importance of preparing for the meeting. Grant, Stuart Chip (CEO and owner) and Elizabeth Smart (in-house accountant) review what they know: Buffet requested a copy of New Tech's investment proposal in advance of the meeting. He is to meet with them at New Tech's offices. He also requests an agenda and a tour of the plant and office premises.

Grant advises the team that if Buffet has read the proposal thoroughly, as he typically does, he will likely ask questions randomly to the team members covering various topics. They have to be ready.

Key Tasks

Grant explains that the key goals of the investor meeting are to:

• Make a strong first impression, because they won't have another chance for that.
  
• Establish good rapport.
  
• Be prepared for specific and probing questions on all aspects of the company and the proposal.
  
• Know what questions to ask the investor.

Read about New Tech's dress rehearsal.

Read how the first meeting went.

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