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4.5 Generate and Select AlternativesOnce you've defined your problem and identified its root cause(s), it's time to come up with possible solutions and then evaluate your alternatives carefully before you choose a course of action. The first solution is not always the best solution. Entrepreneurs are very time conscious, and their first solution is often the one they decide on. They tend to jump in with both feet before they have given themselves a chance to review their options. Generate Many IdeasWhen people are faced with problems, they often grasp at the first reasonable idea that presents itself. But the first idea may not be the best or even one that will work out at all. The key is to generate as many alternatives as you can — go beyond the obvious solutions and come up with many ideas. Brainstorm With OthersA quick way to gather many alternative solutions is to conduct a brainstorming session with your management team. With more people involved, it's more likely that the best solution will emerge. Because different people have different perspectives, they may come up with alternatives that would never have entered your mind. You can also encourage your group to build on each other's suggestions and work together to come up with very creative solutions to the problem. But remember that you reserve the right to make the final decision. Who Should Be Involved in Problem Solving?Avoid These MistakesHere are some common mistakes that happen during brainstorming sessions, along with suggestions for avoiding them.
For more information see:
Evaluate Your AlternativesOnce you've generated a good range of ideas, you can proceed to evaluate the alternatives. Begin by developing some criteria to ensure each possibility receives equal consideration and scrutiny. In a business environment, the criteria usually involve:
Before you make a decision, ensure that you understand what all the alternatives mean. And don't let an aggressive team member force you into a compromise or rush you into making a decision you're not sure about. When you feel you've arrived at the best solution, it's wise to have your advisor review the evaluation. This person's perspective and experience will help you confirm you've chosen the proper solution.
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Updated: 2005/07/12![]() |
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