Steps to Growth Capital Self-Study GuideStep 3

3.4 Analyse Your Company

Investors will want to analyse your company to identify its strengths and weaknesses. They will want to look at specific details about your business so they can measure its true potential. You've got to do the same analysis not only to be ready for their questions, but also to:

• help you leverage your company's strengths; and
  
• find solutions to overcome your company's weaknesses.

Strengths are simply things you are good at and that give you an edge over competing firms. Weaknesses are things that put your business at a competitive disadvantage.

How to Analyse Your Company's Internal Operations

Look at your own business, say, over the past two to five years. For each key business function, ask yourself how well it's run. Analyse the strengths and weaknesses, and identify which functions you can exploit for competitive advantage and which ones need to be reinforced.

Rate yourself on each of these operating functions and provide specific examples of each strength and weakness. Click on the function name to have the list of questions that can help you analyse each of these functions.

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