|
|
|
7.5 Use the Meeting and Presentation Planner
Use this page to:
Plan Your Meeting Strategy
How are you going to deliver your message? Ask yourself the following
questions:
|
What parts of the presentation will you deliver personally? |
|
|
What parts, if any, will be delivered by other team members?
|
|
|
Which advisors and members of your management team will attend?
|
|
|
What facilities do you need for the presentation (meeting rooms, computers,
projectors, etc.)?
|
|
|
What materials will you need during the meeting (prototypes of your product,
handouts, presentation materials, etc.)?
|
|
Organize Your Message
See if you can write short answers to each of these questions. If you can,
you're on your way to delivering a concise and informative presentation
and you'll be ready to answer questions effectively.
Your oral presentation must focus on the investor's needs. He or she will
want to know:
the amount of funds you require |
|
how you will use the funds |
|
|
the financial return expected from the investment
|
|
|
the risks related to your proposed venture
|
|
|
the possible exit strategies (when and how the investor could expect to
realize a return on the investment)
|
|
|
the competency and credibility of the members of your management team
|
|
|
your products/services and their growth and profit potential
|
|
|
the size of your target market and justification for growth potential
(focus on what would cause the investor to believe your assumptions are
reasonable)
|
|
|
your position in the marketplace and your competition
|
|
|
the investor's likely day-to-day involvement in your business
|
|
|
what makes your company unique and distinctive, and gives you a competitive
advantage
|
|
|
the obstacles or threats your business faces (to show you are realistic
about the future and to enhance your credibility)
|
|
Prepare for Investors' Tough Questions
Most investors come to the meeting having done their homework. And generally
they have identified your company's weaknesses. So be prepared to handle some
tough questions. Brainstorm apparent weaknesses in your proposal and come up
with logical and honest responses to each.
| Weaknesses/Potential Questions |
Explanations/Answers |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
<< Previous |
Next >>
|
