The Internet is a huge market place with millions and millions of people visiting sites, exploring and researching on a daily basis. The challenge lies in promoting your business Web site so that the right people are visiting it, making contact and ultimately buying your goods and services.
A business can use a range of online marketing techniques to promote and advertise its Web site and its products. This section discusses how to attract visitors to a site and presents a range of tactics typically used to market online.
Synopsis
This summary highlights the key concepts of online marketing.
Getting Hits
This section discusses the importance of quality content, branding, and domain names, how search engines work, linking strategies and target e-mail.
Advanced Techniques
Beyond the basics, this section presents affiliate programs, working with resellers, visitor tracking and how to create your own online marketing plan.
Resources
Here you will find a collection of valuable links to further information about online marketing.
