VII. Deceptively Misdescriptive

Related Policies

Use of the word "club" in corporate names

There is no general restriction on the use of the word "club" in corporate names. The word may be used for business incorporations, but the Director will want to be satisfied that the use of the word does not imply to the public a not-for-profit corporation.

• e.g. "Rough Riders Football Club" would be acceptable, as the general public would be aware that such a football club is a profit-making organization.

Use of the word "institute", "association", "foundation" or other such words

Generally, these terms connote a not-for-profit organization. The Director will, however, consider representations for the use of these words in names of business corporations. The representations should indicate the extent to which the proposed word has been used in the business of the proposed corporation or similar businesses.

Use of the year - "(2001)" or "2001" (see 6.7.3)