Four major media companies are once again discussing the possibility of creating a website that would rival YouTube, one of the world's top video-sharing sites.
The Wall Street Journal reported on Friday that Fox, NBC Universal, Viacom and CBS have joined in talks to create a jointly owned site that would be a primary source for their television networks.
The four conglomerates had begun talks earlier in 2006 but broke off. This marks a second try at a deal.
On the table, according to the Journal's website, is a video player that would allow people to play their clips.
YouTube, recently snagged by Google for $1.65 billion US, has ballooned into a popular site that boasts more than 100 million daily views.
The two-year-old company continues to soar and recently announced plans for technology that would permit members to instantly record a video to the site rather than having to upload a pre-recorded piece of video.
The most popular content on YouTube has been clips from television shows.
Some media companies have threatened to sue for copyright infringement while others, such as NBC, Sony BMG and CBS, have negotiated licensing deals with YouTube.
CBS has said it will provide brief clips from popular series such as Survivor and mini-previews for some of its new fall shows.
Sony BMG said it would allow YouTube access to thousands of music videos, while its artists will be compensated for content that users decide to incorporate into their videos.
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