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Targeted marketing and outreach

  1. The City of Portland’s Office of Transportation has a Transportation Options Division. One of the initiatives of the Transportation Options Division was the TravelSmart pilot program, ...
    Read the project's profile
  2. At present there are two main approaches in targeted marketing to change travel behaviour: (1) the “IndiMark” individualized marketing approach developed by Socialdata, (marketed as the ...
    Read the project's profile
  3. The Smarter Choices research project carried out for the UK Department for Transport provided analysis on the anticipated impacts of ‘soft factors’ on travel demand over ...
    Read the project's profile
  4. The UK Department for Transport (DfT) (formerly the Department of Transport, Local Government and the Regions) had commissioned two reports as part of its Multi-Modal Studies ...
    Read the project's profile
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