Programs > Dairy Marketing
In October 2000, the Canadian Dairy Commission (CDC) introduced a new Dairy Ingredient Marketing Program (DIMP) to promote increased awareness and utilization of Canadian manufactured dairy ingredients. As part of this initiative, in 2001 the CDC launched a Web-based bilingual information centre devoted to dairy ingredients. MILKingredients.ca was a concept that was designed and developed in collaboration with dairy product manufacturers, suppliers and various industry associations. Its guiding principles are: Information, Interaction, Innovation.
After almost 4 years in operation, MILKingredients.ca has gone from six hundred visits in August 2001, to an average of 7,000 visits per month. The site is continuously updated with original content and information that is tailored to the needs of Canadian dairy product manufacturers, food processors and industry partners. It includes technical profiles on dairy ingredients, a Canada-wide directory on ingredient manufacturers and suppliers, industry related R&D programs, and a "Members only" section featuring specialized market reports.
The CDC is committed to supporting an environment which fosters innovation and growth in the manufacture and use of Canadian dairy products. In October 2004, to promote these objectives, the CDC introduced two new funds and updated the mandate and title of its previous Dairy Ingredient Marketing Program (DIMP) to the Dairy Marketing Program. This change more accurately reflects the CDC’s commitment to supporting dairy product and component manufacturers, as well as further processors.
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Last Updated: 2005-10-21
