Trade Events
United States

32nd Winter Fancy Food Show (WFFS) January 21-23, 2007 Moscone Center, San Francisco, CA

Dear Exporter,

We have the pleasure of inviting you to join the Canada Pavilion at the Winter Fancy Food Show in San Francisco, from January 21 to 23, 2007.

The 2007 WFFS is one of the most important annual expositions and attracts from 19,000 to 32,000 attendees from specialty food, wine, gift and department stores, supermarkets, restaurants, mail-order and other related businesses. These attendees come to see more than a thousand exhibitors from around the world, presenting more than 100,000 specialty foods to discover and sample.

**Application for Space *Floor plan General Information Disclaimer *PDF format **Fillable PDF

The gourmet/specialty food trade in the United States is a US$13 billion market. The show is expected to feature more than 900 American exhibitors and 400 foreign exhibitors, and to attract 25 000 qualified buyers from over 87 countries. The show draws senior representatives from virtually every segment of the retail and foodservice industries – retailers, restaurateurs, brokers, wholesalers, importers and other distributors of gourmet, specialty and ethnic foods. Specific buyers, retailers and distributors will be invited to the Canada Pavilion to meet each exhibitor. Other important features of the show are its many workshops and seminars on new products, trends, distribution and marketing, which will be offered in the days leading up to the main event. These will give valuable insights into the American market.

The Canada Pavilion at the 2007 Winter Fancy Food Show will consist of 14 booths and will be located in the centre of the International Section for maximum visibility and traffic. Exhibitors in the pavilion will enjoy the advantages of a turnkey booth (complete with hardwall construction, furnishings and signage), pre-show and on-site support services.

Booth registration will be on a first-come, first-served basis (upon payment). To secure your participation, please complete and sign the **Application for Space and Participation Contract form along with a cheque payable to the "Receiver General for Canada" to the attention of:

Denise Gravel
Events Planner
International Trade Shows and Missions
Agriculture and Agri-Food Canada
930 Carling Avenue, 1st Floor, SJCB
Ottawa, Ontario K1A 0C5
Tel.: 613 759-7746
Fax: 613 694-2449
E-mail: graveld@agr.gc.ca
Website: www.ats.agr.gc.ca/wffs

Please note that recently our Finance Division has advised us that Agriculture and Agri-Food Canada will not be able to accept any payments in U.S. dollars, therefore, we are requesting payments in Canadian dollars only.

In the Canada Pavilion, we offer the following elements, advantages, services and costs:

1. a) exhibit space and your products in a showcase;
b) a hard wall construction system, carpeting, company signage, basic electricity, shelves, table & chair; a wastebasket; and
c) daily booth cleaning.

2. a) Exhibitor badges for the duration of the show, allowing you unlimited access to the show and related activities;
b) Show and catalogue registration;
c) Support from Foreign Affairs & International Trade Canada and Agriculture & Agri-Food Canada; and
d) Networking reception by the Canadian Consulate General, for more details please contact;

Mary-Jane Ginsberg
Trade Commissioner- Food, Agriculture and Seafood
Consulate General of Canada, San Francisco/Silicon Valley
580 California Street, 14th Floor, San Francisco, Ca. 94104
Tel: 415-834-3180 ext.3357
Email: mary-jane.ginsberg@international.gc.ca

3. a) 10 x 10 standard booth = $ 4,445 CDN participation fee
b) Shelf for products only = $ 500 CDN

Once you receive a confirmation of your space allocation a full payment will be expected within 10 days of the confirmation. Funds are to be provided in Canadian funds, payable to the "Receiver General for Canada". The deadline for registration is October 13, 2006.

Please note that participating companies may communicate with their provincial government or associations as they may help you benefit from various exporting programs.

For more information on the Canada Pavilion or to secure your participation, please contact the regional contact above or send me an e-mail.

I look forward to meeting and working with you in San Francisco, in January.

Sincerely,

Denise Gravel
Events Planner
International Trade Shows and Missions
Agriculture and Agri-Food Canada

*PDF format, requires Adobe Acrobat Reader
**Fillable PDF Form - Fill-in by computer, print form, sign, submit by mail
NOTE: In order to make use of all of the features of a fillable PDF form, you should use version 5 or higher of the Adobe Acrobat Reader. This form has been developed in such a way that it allows you to fill in all the necessary information, except your signature, using your computer. You will not be able to save or return to a partially completed version of this form.

Disclaimer:

Information on this Web site is provided for information purposes only. Great care has been taken to maintain the accuracy of the information provided on this Web site. However, AAFC and its employees reserve the right to make modifications as may be necessary. It is recommended that you visit the site from time to time for updates.

Floor Plan and Canada Pavilion
All of the dimensions and locations shown on the official floor plan and the Canada Pavilion are believed, but not warranted, to be accurate. AAFC and show management reserve the right to make such modifications as may be necessary to meet the needs of the exhibitors and the exhibit hall.

Canadian Activities
All of the Canadian activities organized and managed by AAFC are believed, but not warranted, to be accurate. AAFC reserve the right to make such modifications as may be necessary to meet the needs of the participants and the organizers of the activities scheduled during the show.