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Product Development and Research

Tourism Industry Resource Centre

The Tourism Industry Resource Centre is designed to meet research and information needs of clients and staff by providing tourism related research tools and guidance. The Centre is operated by the Tourism Product Development & Research unit, Department of Tourism and Culture, Government of Yukon.

Located at 100 Hanson Street on the 1st Floor of the Tourism Business Centre in Whitehorse, the Centre is open from 9:00 a.m. to 4:30 p.m. Monday through Friday except for holidays. It offers a quiet comfortable place for research. Staff are available to help clients access and use the information in the Centre. Clients who require specific assistance may book appointments with Product Development and Research staff by calling 867-667-3053 or 1-800-661-0408 (within Yukon). We can also be reached via e-mail at tirc@yknet.yk.ca.

Looking for Tourism Marketing or Strategic plans or information on the Tourism Co-operative Marketing Fund?

Please visit http://www.touryukon.org/

Frequently Requested Reports

2005 Year End Report (PDF, 1,119 KB)
2004 Visitor Exit Survey - Klondike Region (PDF, 472 KB)
2004 Visitor Exit Survey - Kluane Region (PDF, 496 KB)
2004 Visitor Exit Survey - Main Survey (PDF, 276 KB)
2004 Yukon Visitor Exit Survey Preliminary Report (PDF, 302 KB)
2004 Yukon Exit Survey PowerPoint (PDF, 274 KB)
2004 Season-End Report (PDF, 174 KB)
2004 Year-End Report (PDF, 148 KB)

Tourism Product Development Partnership Program - The Product Development Partnership is a one-year program funded by the Department of Tourism and Culture. This program, provided in the form of contribution agreements, is designed to stimulate the development of niche tourism products, facilitate tourism workshops and build capacity throughout the Yukon. For information on eligible projects and criteria click here.

Sundry Reports

Yukon Tourism Vision Document - Consultation Report (PDF, 2 MB)
Through two rounds of extensive consultations, Yukon people participated in the discussion and development of a comprehensive vision for tourism. This document outlines key issues affecting tourism in the Yukon and proposes principles, goals and aims that will enable the territory to gain from the economic and social benefits of tourism.
Defining Tommorow's Tourism Product - Packaging Experiences ( 544KB) Experiental, learning, and enrichment travel are terms emerging with increased frequency in the travel media as new travel opportunities are promoted and the factors influencing traveller's choices are reported. The demand is growing for travel that engages the senses, stimulates the mind, includes unique activities, and connects in personal ways with travellers on an emotional, physical, spiritual or intellectual level. Report taken from the Canadian Tourism Commission (CTC) Official Business site - Research 2004-07
How to Start an ElderHost Program in your Community (PDF 2.43MB) a detailed report on the process and outcome of the Fort Selkirk Elder Host Program that was held in August 2004 at the Fort Selkirk Historical Site.
A Feasibility Study for a Yukon Health and Wellness Tourism Industry Part One ( PDF 428KB), Part Two appendix ( PDF 2.48KB) This study explores the potential to create and package a variety of wellness vacation experiences in Yukon and what other jurisdictions in Canada are already doing.
Identifying the Spa Traveller: A Look at US and Canadian Consumer Attitudes and Motivators for Spa Vacations.(PDF 575KB) Some of the topics addressed include, characteristics of the spa traveller, how spa travellers plan their vacation, when they travel, where they travel and what they do. A table summary of Canadian and US attitudes and motivators for spa vacations.(PDF 26KB)
Exploring the Market Potential for Yukon Mountain Bike Tourism (PDF 5.05MB) a comprehensive look at the size and charactistics of the global mountain bike market; types of mountain bike product currently in market; future trends in mountain bike tourism; Yukon's strengths and weaknesses in respect to mountain bike tourism development;potential areas of strategic growth and opportunity for the Yukon.
Trends in European On-line Travel Bookings (19.1KB) A PhoCusWright Survey was conducted in July 2005 to guage the booking and shopping patterns of on-line travel buyers across three of Europes on-line travel markets ; U.K, Germany and France. Report taken from September issue of Hospitality Trends on-line magazine.
Why Purchase Travel On-line? (187.43KB) A 2005 tourism management study sheds light on the North American web users with respect to tourism products. The two primary factors motivating them to conclude on-line transactions are quality and accuracy of information and an easy to use reservation system. Taken from the CTC's on-line Tourism Magazine, Volume 002, Issue 08
Best Practices in Accessibility Tourism ( 465.34KB) Wishing to make tourism more accessible to it's members APEC commissioned this study on best practices in accessibility. Touching various aspects of accessibility, the examples are drawn from initiatives of governmental and non-governmental agencies.
Finding your (NEW) Niche ( 51.78KB) Competing with Marriott, Disney and Air France is not an easy task, but it is possible to carve out a place among the giants. A brief two page report suggests ways to look at finding and postioning your niche in today's global travel market. Report taken from Canada Tourism on-line Magazine, Marketing and Sales October,2005.
Canadian Travel Arrangement Services Survey - (595.01 KB)This report is designed to provide an overview of the Canadian travel distribution sector. The focus is on the retailer ( travel agencies) and packagers (tour operators / receptive operators).2003 Canadian Tourism Commission (CTC) Research Report.
The Eight Sectors of Tourism (79KB) The tourism industry has been divided into eight sectors or areas. This report lists the eight sectors and provides examples within the sector and potential employment associated with each sector. Report is provided from the Canadian Tourism Human Resource Council ( CTHRC).
Nature and Wellness Symposium - Final Report - (509KB) A compilation of the two-day symposium held on Jan 20 - 21, 2006 at the High Country Inn. This event brought together traditional tourism operators with complementary and alternative medical practitioners (CAM) to look at the possibility of a new niche tourism product for Yukon. Delegate list and contact info included.
Canadian Soft Outdoor Adventure Enthusiasts- (516KB) This report looks at soft adventure enthusiasts by market size, demographic characteristic and preferred activities. It also looks at ways to reach the market. 2003 Canadian Tourism Commission TAMS report.
Effective and Efficient Campground Development -(58KB) A few tips and insights into the process of campground development from a professional campground developer. Customer satisfaction should be the No 1 concern of every business. Ease of campground management doesn't have to be stressful.Campground safety - don't let all your efforts be washed away by one mishap

The Centre currently features:

A library with over 2000 books, reports and statistics, manuals, periodicals, maps and audio visual material, catalogued on CD-ROM and updated regularly with new acquisitions;
Tourism related pamphlets and articles;
Hand out materials produced by Tourism and other agencies, including Tourism Plans, Yukon Visitor Exit Survey Reports, and tourism business and community planning guides;
TV/VCR for viewing tourism related videos;
A multi-media computer workstation which has various electronic tourism data available, including access to the Internet for tourism research purposes.

Please note that the catalogued library materials are not available for loan or circulation

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