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Rural Development Handbook

Author: OMAFRA Staff
Creation Date: 1993
Last Reviewed: 1995

A Guide to Personal, Organization and
Community Development -- 1995

 

Table of Contents

Part I

Introduction / Components of Personal, Organization and Community Development

The Inter-Relationship of Skills, Knowledge and Attitudes

Features, Benefits and Uses

Personal Development

* Communicating Effectively
* Understanding and Developing Oneself
* Managing Meetings
* Understanding Leadership
* Facilitating Learning

Part II

Organization Development

* Forming and Working with Groups
* Planning and Mobilizing for Group Action
* Managing Projects and Activities
* Volunteer Management
* Understanding Change

Community Development

* Community Development
* Attitudes for Community Development
* Understanding Community Development
* Understanding Community and Society
* Understanding Global Perspectives
* Accessing Information
* Understanding the Role of Economics in Community Development
* Responding to Community Issues
* Identifying Individual Roles in Community Development

Part III

Glossary of Terms

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Part I

Introduction / Components of Personal, Organization and Community Development

Our Commitment to Rural Living

The Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) is committed to improving the quality of life for people in rural Ontario.

OMAFRA staff do this in many ways. They may help a farmer balance a dairy ration or help an entrepreneur do a business plan or help a new president chair a meeting. OMAFRA is committed to providing information and opportunities to people in rural Ontario so that they can learn and make effective decisions about their businesses, organizations and communities.

People: Our Greatest Resource

For the agricultural industry and rural communities to continue to succeed, there must be individuals who are able to make a speech, chair a meeting, motivate others and understand issues, etc.

This book is about the development of those individuals. It lists and describes the Skills, Knowledge and Attitudes that are required to be effective leaders.

The Handbook: A Guide to Personal, Organization and Community Development

The first edition was released in 1993. It was called the "Core Curriculum of Leadership." The document was divided into three sections: Personal Development, Organizational Development and Community Development. Each section described the Knowledge, Skills and Attitudes required to achieve competence in the particular area. OMAFRA staff and clients used the document as a reference to prepare training programs, determine training needs and access resources.

You are now reading the second edition. It's format is similar to the first and now includes an enhanced Community Development section.

Please share the Handbook with clients and colleagues.

Staff that have been involved in developing and updating this document since 1991 include: Rob Black, Chuck Bokor, Ramona Cameletti, Amy Campbell, Katherine Hoffman, Sandra Lawson, (the late) Ruth Marcou, Helga McDonald, Joanne Newman, Carol Pupo, Bev Rawn and Jean Riddell. Adapted for electronic communication by John Shewchuk.

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The Inter-Relationship of Skills, Knowledge and Attitudes

Knowledge: Awareness of self and the environment.

Skills: Techniques, expertise, abilities, talents, performance.

Attitude: Viewpoints, reactions. The way an individual thinks and acts according to his/her beliefs.

"Human Behaviour" describes the point where these three intersect.

Each component of the guide outlines the Skills, Knowledge and Attitudes required by individuals to develop leadership abilities.

Knowledge is readily available through educational institutions and other forms of learning such as reading, mentoring, networking, watching videos or listening to tapes.

Skills are developed when the individual reflects on his/her learning and commits to using the information to develop a new expertise or improve a technique, e.g. a person takes a course on effective listening and uses the facts learned to become a better listener.

While Knowledge is readily available and Skills are developed from acquired Knowledge, Attitudes are often difficult to change.

Attitudes are deeply rooted into values based on models, theories, beliefs, perceptions, assumptions and expectations. Changing an Attitude requires an individual to be consciously aware of his/her way of "looking at life." Through acquired Knowledge and life experiences (Skills), one will acquire new Attitudes, if he/she has the desire to. For example, as a child, a person was surrounded by negativism in the home; as an adult through a developed awareness of him/her self he/she acquires techniques of a positive thinker.

Everyone has leadership potential. Some people may be better than others, but each of us has a starting point to build on with training and practice. Desire and self evaluation are key to successful change towards the development of leaders.

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Features, Benefits and Uses

The features and benefits of the Handbook are many:

The Skills, Knowledge and Attitudes are listed in one place to enable a comprehensive assessment of the training needs of individuals, organizations and communities.

It's user friendly, written and designed to be understood, so anyone with either a little or a lot of prior understanding of these concepts can use it.

It's flexible, versatile and adaptable, so it has different uses for different situations.

For example:

* program development reference
* needs assessment survey
* resource development base
* pullout pages for handout checklists
* individual learning plans

The Handbook will be revised, so newly identified Knowledge, Skills and/or Attitudes can be added.

In the meantime, it is hoped that this effort proves useful in your future personal, organization and community development endeavours.

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Personal Development

Communicating Effectively

All leaders must communicate with others. This area of leadership competency is perhaps most fundamental of all. Communicating may be divided into six components:

  1. Listening
  2. Reading
  3. Viewing
  4. Speaking
  5. Writing
  6. Presenting

The Knowledge, Skills and Attitudes necessary for a person to be effective in each are:

  1. Listening
  2. Knowledge: A good listener understands:

    - the language
    - the group environment
    - the Skills and Attitudes listed below

    Skills: A good listener is able to:

    - paraphrase information
    - synthesize information
    - discriminate and analyze information
    - organize information
    - clarify
    - question for further information
    - provide effective feedback
    - use available technology (e.g. word processor, modem, telephone, camera, film projector, flipchart, microphone, etc.)

    Attitude: A good listener:

    - shows interest in subject
    - shows willingness to listen
    - shows empathy
    - is non-judgemental
    - is accessible

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  3. Reading
  4. Knowledge: A good reader understands:

    - the vocabulary, jargon, grammar and spelling
    - literary styles and techniques
    - the Skills and Attitudes listed below

    Skills: A good reader is able to:

    - use a dictionary
    - concentrate
    - synthesize information
    - draw conclusions
    - discriminate and analyze information
    - share print messages with others (read orally)
    - acquire meaning from print (e.g. text, pictures, charts, graphs, etc.)
    - use available technology (see examples in Section 1: "Listening")

    Attitude: A good reader:

    - shows interest in reading
    - shows interest in the subject
    - is willing to read

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  5. Observing
  6. Knowledge: A good observer understands:

    - symbolism
    - language and culture
    - body language
    - range of visual media available
    - the Skills and Attitudes listed below

    Skills: A good observer is able to:

    - operate audio/visual equipment
    - discriminate information
    - interpret body language
    - judge quality of viewed information
    - focus on both detail and the "big picture"
    - use available technology (see examples in Section 1: "Listening")

    Attitude: A good observer is:

    - interested in the subject
    - sensitive to colour and shape

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  7. Speaking
  8. Knowledge: A good speaker understands:

    - the subject matter
    - the language
    - the Skills and Attitudes listed below

    Skills: A good speaker is able to:

    - respond to audience comforts
    - look polished when speaking
    - use appropriate body language
    - be organized
    - use appropriate voice techniques
    - think quickly while speaking
    - use available technology (see examples in Section 1: "Listening")

    Attitude: A good speaker:

    - shows emotion
    - shows commitment and sincerity

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  9. Writing
  10. Knowledge: A good writer understands:

    - writing styles
    - the reader
    - the subject
    - the language
    - the fact
    - the Skills and Attitudes listed below

    Skills: A good writer is able to:

    - use visuals
    - be concise
    - be creative
    - discriminate information
    - spell
    - use a dictionary
    - use grammar correctly
    - edit
    - use a thesaurus
    - write in the appropriate person
    - organize information
    - write for a specific purpose
    - write to a specific audience
    - use available technology (see examples in Section 1: "Listening")

    Attitude: A good writer:

    - is interested in subject
    - relates to audience
    - shows empathy for intended audience

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  11. Presenting
  12. Knowledge: A good presenter understands:

    - effective room arrangement
    - methods of presentation
    - learning styles
    - needs of audience
    - the subject
    - the art of crafting a speech
    - the Skills and Attitudes listed below

    Skills: A good presenter is able to:

    - use equipment
    - use the media
    - be sensitive to audience
    - act professionally
    - be flexible
    - think quickly
    - use humour
    - use correct vocabulary
    - manage nervousness
    - use available technology (see examples in Section 1: "Listening")

    Attitude: A good presenter is:

    - energetic
    - flexible
    - confident
    - open-minded
    - responsive

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Understanding and Developing Oneself

    Each person is unique. Once we understand ourselves, we can begin to understand others and interact effectively with them.

    Knowledge: To understand one's uniqueness and the process of personal development, a person recognizes the importance of:

    - values
    - guiding principles
    - traditions and habits
    - responsibilities to self and others
    - rights and freedoms
    - social styles
    - the expectations and limitations of self and others
    - the Skills and Attitudes listed below

    Skills: To effectively understand and develop oneself, a person must be able to:

    - identify and clarify his/her values
    - identify and consider the values and perspectives of others
    - identify and consider other influences (e.g. economic, political, social, spiritual, environmental etc.)
    - identify and utilize resources for self improvement
    - objectively evaluate himself/herself as a part of society
    - dream/vision
    - plan
    - manage stress
    - manage time
    - solve problems
    - make decisions

    Attitude: Someone who effectively understands and has developed himself/herself is:

    - introspective, yet proactive
    - self confident and has high self esteem
    - creative
    - ambitious
    - considerate of others
    - realistic
    - open minded
    - tolerant

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Managing Meetings

    A meeting is when two or more people get together for a common purpose.

    Meetings are held to train others, collect information, solve problems, make decisions, develop teams, etc. An effective and efficient meeting makes the best use of time, people and money.

    A meeting "manager" requires the Skills to focus on how the meeting is conducted rather than on what is decided. They should be able to plan, conduct and evaluate meetings which accomplish tasks while maintaining excellent group dynamics.

    Knowledge: A good meeting manager understands:

    - types and purposes of meetings
    - participant availability
    - participant demographics
    - location accessibility
    - room layout
    - the use and value of audio-visual equipment
    - role of the chair
    - facilitation techniques
    - agenda planning
    - group dynamics
    - individual needs
    - the Skills and Attitudes listed below

    Skills: A good meeting manager is able to:
  • Plan for Successful Meetings:
    - be flexible (works independently and/or collaborates with key players or executive members)
    - identify meeting purpose
    - gather agenda items
    - finalize agenda
    - schedule (who, what, where, when)
    - notify participants in advance
    - design room layout to enhance group dynamics
    - be familiar with operation of AV equipment
  • Conduct Successful Meetings:
    - chair/facilitate the meeting
    - affirm rules of meeting procedure
    - describe meeting objectives
    - facilitate discussion to probe, clarify and summarize
    - communicate and listen effectively
    - foster effective group dynamics
    - interpret non verbal communications
    - choose the appropriate time for decision-making, breaks, etc.
    - ensure tasks are delegated
  • Evaluate Meetings:

    - monitoring progress of agenda and time frame
    - acknowledging tasks accomplished
    - assessing participant satisfaction
    - planning and scheduling follow-up

    Attitude: A good meeting manager:

    - respects the expertise and value of participants
    - values the accomplishment of tasks while maintaining good group relations
    - is sensitive to the values and perspectives of all participants

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Understanding Leadership

    Both theory and experience are necessary for a person to identify and use the most appropriate models and styles of leadership in situations they encounter.

    Knowledge: An effective leader understands:

    - current leadership models and related styles
    - the difference between leadership and followership in groups
    - current theories of motivation of groups and individuals
    - the Core Curriculum of Leadership
    - the Skills and abilities listed below

    Skills: An effective leader is able to:

    - apply leadership models
    - recognize opportunities
    - experiment and take risks
    - envision the future
    - plan small gains
    - enlist others
    - strengthen others
    - set the example
    - build coalitions
    - recognize individual contribution
    - obtain the confidence and trust of the group
    - help the group or individual develop and achieve their goals
    - document and celebrate small and large accomplishments

    Attitude: An effective leader is:

    - congenial and has a pleasing personality
    - supportive of others' achievements
    - tolerant and sensitive
    - ethical
    - proud to tell others of the organization
    - able to see their own values as similar to those of the organization
    - loyal to the goals of the organization
    - willing to provide as much direction as needed, to delegate when appropriate

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Facilitating Learning

    Learning is a requirement for growth and development. All individuals are capable of learning. To facilitate learning is to enable people to learn, hence to grow and develop.

    Knowledge: To effectively facilitate learning, a person understands:

    - learning principles
    - learning styles
    - teaching methods
    - the subject matter
    - the learner(s) - maturity, interests
    - learning disabilities (e.g. in reading, processing information, etc.)
    - motivation
    - evaluation of learner success
    - needs assessment
    - group development
    - individual change

    Skills: To effectively facilitate learning, a person is able to:

    - establish goals and expectations with learner(s)
    - establish his/her credibility with learner(s)
    - assist learner to evaluate their progress
    - use different teaching methods to address the various learning styles of learners
    - assess the learning styles of his/her learners and adapt accordingly
    - create a motivating environment

    Attitude: An effective facilitator of learning is:

    - enthusiastic about the subject
    - confident of his/her own abilities
    - supportive of learners
    - respectful of learner's ideas and challenges
    - willing to change
    - open to new ideas


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pour plus de renseignements:
sans frais: 1 877 424-1300
local: (519) 826-4047
courriel: ag.info@omaf.gov.on.ca


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