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The National Farm Products Council promotes efficient, competitive Canadian agriculture. It helps to improve farm-product marketing between Canadian provinces and territories and internationally.
The Council supervises the operations of four national marketing agencies. It ensures they work best for both producers and consumers. The agencies manage the supply of Canadian chicken, turkey, eggs, and broiler-hatching eggs. They implement and administer marketing plans, allocate production quotas, and generate their revenues through levies.
The Council also supervises the operation of the beef cattle promotion and research agency. This agency promotes beef marketing through advertising, promotion and consumer education programs, and through product and nutrition research. This agency implements its promotion and research plan and generates its revenues through levies, commonly called "national check-offs."
The Council will also supervise any other national marketing agency or promotion and research agency established under the Farm Products Agencies Act.
The Council reports to Parliament through the Minister of Agriculture and Agri-Food.
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