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Canadian Rural Partnership
January 23-24, 2001
Chapleau, Ontario
ANNEX B — COMMUNITY ORGANIZATIONS' PRESENTATIONS
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Presentation 1 — Chapleau Arts and Advisory Committee
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Representative: | Denis Rochon, Member |
| Date: | Tuesday, January 23, 2001 |
Mr. Denis Rochon represented the Chapleau Arts and Advisory Committee. During the session, Mr. Rochon said that small communities, such as Stratford, Ontario and Chemainus, British Columbia, use arts and cultural activities to promote economic growth. He insisted that the arts are not a special interest group but an integral part of a community's fabric that focuses on growth from within and takes a "bottom-up" approach.
Mr. Rochon provided a breakdown of the economic impact of the arts sector in Chapleau in 2000, indicating that it amounted to almost $463,000. He suggested that community development should include the arts sector because the arts are a rallying force that helps to build community spirit, awareness and involvement.
Mr. Rochon said that funding for arts-related projects is typically lower (percentage-wise) than for other initiatives, even though the payback is greater. Mr. Rochon further noted that local businesses in Chapleau are said to have directly benefitted from 66% of arts sector expenditures ($235,820), while contributing less than 10% of the revenues ($46,146).
In the year 2000, Chapleau's arts sector generated, directly or indirectly, 124 jobs (a combination of full-time and part-time positions). The arts sector contributed more than $35,000 in indirect tax revenues (GST & PST) and $182,450 in personal taxable income. Mr. Rochon concluded his presentation by providing a summary of funding by various levels of government and spin-off activities from the 2000 Year of the Arts program.
BELOW IS THE WRITTEN BRIEF THAT WAS PRESENTED TO THE NORTHERN ONTARIO RURAL TEAM BY THE CHAPLEAU ARTS AND ADVISORY COMMITTEE.
Economic Impact of the Arts Sector in Chapleau in the year 2000
In addition to their contribution to the quality of life, arts have a positive impact on the economy. Economic impact statistics demonstrate that the arts sector gives to the economy more than it receives in government support.
According to the Ontario Arts Council, Economic Impact is the economic consequences of the flow of expenditures through the economy related to a given project, program, industry or set of activities. Economic impact is expressed in terms of the effects on a standard economic indicator such as Gross Domestic Product, total output or employment.
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In 2000, the direct impact of the arts on Chapleau's economy was $462,990. Local businesses benefitted directly from 66% of the arts sector expenditures ($235,820), while contributing to less than 10% of the sector's revenues ($46,146).
- The arts sector provided an estimated $35,373 of indirect tax revenues (GST & PST), and $182,450 personal taxable income.
- Total of 124 positions were generated directly and indirectly by Chapleau's arts sector in 2000, whether full-time or part-time positions (4 paid employees, and 120 paid artists).
- 318 volunteers contributed to the planning and organization of the artistic activities in 2000.
Funding of Chapleau's Arts Sector
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Government spending on Chapleau arts sector totals $99,835 (Federal $12,304; Provincial $72,781; Municipal $3,250; School Boards $11,500), while community and private funding for arts amounts to $362,855.
- Ontario Arts Council and Canada Council for the Arts grants totalled $35,219, while fees paid to artists totalled $74,450.
Attendance to Chapleau Arts Sector Activities
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Chapleau area population totals 3,000. Year 2000 total audience and viewing public was 5,979 people. Per capita investment by Chapleau citizens in the arts sector was $121.
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3,380 hours tallied toward planning and organization of artistic initiatives in 2000, with another 466.5 hours of actual artistic activities. Total of 3846.5 hours logged for the arts.
Verified vs. Estimated Attendance – the verified attendance is comprised of documented figures such as guest books, ticket sales, attendance records. Estimated attendance is an assessment of undocumented but realistic figures in the various areas of artistic activities.
Spin-offs from the 2000 Year of the Arts activities
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Five performing arts presentations in spring 2001 thanks to successful fundraising campaigns with no deficit.
- Completion of the murals component of The Quatrain Project for spring 2001 (four new murals to be created in time for the centennial celebrations).
- Six-city tour of the Chapleau Centennial Art Exhibition, from January to June 2001, to be viewed by an estimated 12,000 people, generating additional projected sales of $4,000.
- Release of a Chapleau Centennial Souvenir CD (400 copies generating revenues of $8,000 and artist royalties of $1,600).
- Construction of the Gisèle Benoit Wildlife Observation and Cinematography Centre in the Chapleau Crown Game Preserve. The Centre's mandate is to facilitate the collection of film footage, animal behaviour data, and inspiration for the creation of artworks, publication of books, and release of film documentaries for the international market.
- Release of the first solo CD by Chapleau singer/song-writer Jake Bertrand.
- Creation of the unique Chapleau Children's Art Enrichment Program, the first of its kind in Canada.
- Additional dollars from new visitors and extended stays thanks to the creation and promotion of Chapleau's permanent art installations.
- Inauguration of the first Waterfront Arts Festival, to be held June 26–27.
- Creation of the Chapleau Arts Council, part of the standing committee system for the Chapleau Township Council, approved unanimously by Council on January 8, 2001.
Sources
This study was conducted from January 3–12, 2001. The respondents that took part in this study were professional artists (3 musicians, 11 visual artists); Centre Culturel Louis Hémon (artistic figures – only a portion of the annual budget); Chapleau Performing Arts; Occupation Therapy (Cedar Grove); Chapleau Theatre Group; The Quatrain Project; Chapleau Children's Art Enrichment Program; Troupe LaPointe; Chapleau Fall Fair; Union Culturelle des Franco-Ontariennes; Collins Art Gallery; and five local schools (3 elementary, 2 secondary).
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