What's New?

This section is designed to keep you up-to-date on what's happening on the Brand Canada front, as well as to share all kinds of interesting stories about branding in general, and the Canadian food and agriculture sector in particular.

Have a story you'd like to share or suggest? Let us know at brandcanada@agr.gc.ca.

Pavilion at Foodex Japan wins design award
We knew this year’s Canada pavilion at Foodex Japan, developed with the new Canada brand look and graphics, was a hit with stakeholders. But now it’s official!
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SIAL Montreal 2007 - Agri-food export awards
Montreal, October 31, 2006 - Canadian agri-food firms are invited to submit their applications for two new Canadian export awards to be presented on March 28, 2007 at the first Canadian Export Awards Gala, as part of SIAL North America - Montreal 2007.
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Government funds food safety in Saskatchewan
REGINA, Saskatchewan, October 11, 2006 - The Honourable Chuck Strahl, Minister of Agriculture and Agri-Food and Minister for the Canadian Wheat Board, announced today that the Province of Saskatchewan will receive $600,000 over the next two years to enhance and promote food safety systems in its food processing industry.
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Government provides funding for new biofuels opportunities to producers across Canada
Ottawa, Ontario, Sept. 20, 2006 - Farmers and rural communities across Canada can now benefit from $5 million in funds to help them increase their participation in biofuels production in Canada.
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Canada’s new government launches $1.7 million Canadian integrated traceability program
Ontario, Sept. 6, 2006 - The Honourable Chuck Strahl, Minister of Agriculture and Agri-Food and Minister for the Canadian Wheat Board, today announced the Canadian Integrated Traceability Program (CITP) worth $1.7 million. This new program will accelerate the development, implementation and integration of traceability systems across the Canadian meat and livestock industry.
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Minister Strahl pops the cork on funding for the Canadian Vintners Association
Vineland, Ontario, Aug. 26, 2006 - The Honourable Chuck Strahl, Minister of Agriculture and Agri-Food and Minister for the Canadian Wheat Board, today announced $346,000 in funding to support the international market development work of the Canadian Vintners Association.
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Canada invests more than $1.5 million to develop international markets for wild blueberries
Oxford, Nova Scotia, August 10, 2006 – Bill Casey, Member of Parliament for Cumberland–Colchester–Musquodoboit Valley, on behalf of the Honourable Chuck Strahl, Minister of Agriculture and Agri-Food and Minister for the Canadian Wheat Board, today announced $1,534,000 to develop international markets for wild blueberries. Funding is being provided to the Canadian component of the Wild Blueberry Association of North America (WBANA).
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Canada brand tools showcased at annual meeting of Canada's ministers of agriculture
St-John's, NFLD, June 2006 – Canada's efforts to brand Canadian agriculture and agri-food products in international markets were given a boost with the launch of the new branding Canada guide and Web site at the annual conference of federal, provincial and territorial agriculture ministers in St-John's, Newfoundland and Labrador.
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Mexico gets a taste of Canada
Quebec, April 2006 – Consumer and buyer market research shows that even though Mexico is Canada's fourth most important export market, Mexicans don't really know a lot about Canadian food and agriculture products. But thanks to a recent culinary tour of Quebec for Mexican journalists that could soon change!
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Canada Brand Pavilion at Foodex Japan a hit with industry
Ottawa, March 2006 – All in all, Canadian exhibitors were more than pleased with the new Canada Brand pavilion at this year's Foodex Japan held near Tokyo from March 14-17.
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