Access toolbox

Tools, tools and more tools! We have market research results, Canada brand graphic elements, photos, and easy to follow “how to” instructions to use the graphics…and much more.

Graphics Image bank Templates Key messages Integrating your brand Brand promise Federal Identity Program (FIP)

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And, we did our homework! Our tools are based on market research in key Canadian export markets.

We developed various graphic elements and then tested and refined them with approximately 100 importers and consumers interviewed individually or in small groups in Japan, Mexico, United Kingdom and United States.

Much of the content of this website is based on the material found in the documents listed below. We're including them as PDFs for download by registered users for convenience and reference.

PDF format, requires Adobe Acrobat Reader

A Guide to Building and Managing the Canada Brand for Food and Agriculture (12MB) is a reference tool to help you develop or adapt your own competitive strategy to emphasize customer desired benefits that build on Canada's international image, and help to position our products in the marketplace. This is a more comprehensive version of the material you will find throughout this website.

Extra Help for Executing the Brand Look (4MB) is a document primarily for desktop publishers who create communications materials, and for those who commission and approve their work.

Branding Elements is a document that outlines the names of all the graphic files and explains the formats available.