Trade Events
Africa and the Middle East

Exhibit in the Canada Pavilion at the

12TH GULF FOOD, HOTEL & EQUIPMENT EXHIBITION (GULFOOD)

February 19-22, 2007
Dubai International Exhibtion Centre

Dear Canadian Exporter:

Canadian food and beverage products will take centre stage at the Canada Pavilion at this year's Gulf Food, Hotel and Equipment Exhibition (Gulfood) at the Dubai International Exhibition Centre, Dubai, United Arab Emirates (UAE), February 19 22, 2007.

Application for Space Disclaimer

Agriculture and Agri-Food Canada (AAFC) and the Canadian Consulate in Dubai are pleased to invite you to join your fellow exporters to showcase Canadian quality, innovation and great taste at the Canada Pavilion. The 2006 show featured over 2,173 companies participating from 70 countries. More than 32,000 importers, distributors, manufacturers, retailers and representatives from the hospitality industry visited Gulfood in 2006.

Dubai is the world's third largest re-exporter - 72% of imports from all sectors are re exported to 160 countries. In addition, the hospitality sector is undergoing rapid growth. Fifty new 5-star hotels will be operating in the UAE by 2010, with over 18,000 new rooms in Dubai alone. A growing market for Western-style food products with a dependence on imported foodstuffs makes this region a very attractive market for Canadian agri-food and agriculture companies. The UAE currently imports over $3 billion in food imports annually.

This year's Canada pavilion promises to bring together an excellent selection of the best that Canada has to offer in the food and beverage industry. The pavilion builds on the new Canada brand by highlighting the qualities that draw buyers and consumers to Canadian products – our pristine and beautiful land, scientific innovation, quality products and concern for the environment. Our new and exciting pavilion design integrates the "Quality is in our nature" theme through a clean and uncluttered design. AAFC has reserved 330 m2 for the Canada pavilion.

Come join us and reap the rewards of flying under the Canada flag – high traffic and visibility, market information and intelligence, key buyer invitations, inclusion in the Canadian exhibitor pamphlet, a Canadian reception for local buyers and exhibitors, and on-site business and trade promotion support. The all-inclusive fee for a standard 9 sqm booth in the Canada pavilion is CDN $6,500 or a corner booth for CDN $7,000, which includes:

Complete turn key booth packages

1. a) exhibit space;
b) booth structure and furnishing (consisting of a hardwall construction system for velcro hangings only, carpeting, company signage, shelves, tables and chairs, standard electrical service for lighting, and a wastebasket);
c) daily booth cleaning; and
d) selected generic Canadian promotional aids.

2. All standard exhibitor offerings, including an individual company listing in the official show directory.

3. Additional services for companies exhibiting in the Canada pavilion include trade counseling and market intelligence, pre-show publicity and media relation activities, a business reception, meeting facilities, chef demonstrations, on-site exhibitor support plus liaison assistance with show authorities and more.

Don't miss this special opportunity to show the world of Dubai that "Quality is in our nature". Booth space is allocated on a first-come, first-serve basis. Register online and return the original registration form along with a cheque payable to the "Receiver General for Canada". Please send all materials to Judith Gaw no later than December 2, 2006.

Judith Gaw
Sir John Carling Building; Room 125B
930 Carling Ave
Ottawa, ON K1A 0C7
Tel.: 613-759-7722
Fax: 613-694-2449

We look forward to working with you to plan your pavilion at Gulfood. For information about the show, please visit the Gulfood web site at: www.gulfood.com. For information about Canada's presence at Gulfood 2007, please visit the AAFC web site at: www.ats.agr.gc.ca/gulfood or speak to one of our regional contacts below:

Agriculture and Agri-Food Canada Regional Contacts:

See you in Dubai in February 2007!

Disclaimer:

Information on this Web site is provided for information purposes only. Great care has been taken to maintain the accuracy of the information provided on this Web site. However, AAFC and its employees reserve the right to make modifications as may be necessary. It is recommended that you visit the site from time to time for updates.

Floor Plan and Canada Pavilion
All of the dimensions and locations shown on the official floor plan and the Canada Pavilion are believed, but not warranted, to be accurate. AAFC and show management reserve the right to make such modifications as may be necessary to meet the needs of the exhibitors and the exhibit hall.

Canadian Activities
All of the Canadian activities organized and managed by AAFC are believed, but not warranted, to be accurate. AAFC reserve the right to make such modifications as may be necessary to meet the needs of the participants and the organizers of the activities scheduled during the show.