Market Information
Asia Pacific

The Bottled Water Market 
In Taiwan

October 2000

Prepared by the Market Research Centre and the Canadian Trade Commissioner Service

© Department of Foreign Affairs and International Trade
(FaxLink no. 34903)

The Market Research Centre produces a wide range of market reports by region and sector for Canadian exporters. For further information please contact:

Market Support Division (TCM)
Department of Foreign Affairs
and International Trade
E-mail: mrc@dfait-maeci.gc.ca

- FaxLink Domestic service (613-944-4500);
- DFAIT Internet site http://www.dfait-maeci.gc.ca

Trade Evaluation and Analysis Division (TEAD)
Agriculture and Agri-Food Canada
Tel.: (613) 759-7652
Fax: (613) 759-7505
Contact: Jim Lowe
E-mail: lowej@agr.gc.ca

Agri-Food Trade Service :   http://ats.agr.ca

The Government of Canada has prepared this report based on primary and secondary sources of information. Readers should take note that the Government of Canada does not guarantee the accuracy of any of the information contained in this report, nor does it necessarily endorse the organizations listed herein. Readers should independently verify the accuracy and reliability of the information. This report is intended as a concise overview of the market for those interested in its potential and is not intended to provide in-depth analysis, which may be required by the individual exporter.

EXECUTIVE SUMMARY

Estimates of the value of Taiwan's bottled water market in 1999 range between $175 million and $179 million,⁽¹⁾ which represents approximately 9% of all sales in Taiwan's $1.9 billion non-alcoholic beverage market. Sales of bottled water are increasing in both value and as a portion of the Taiwan beverage market. Although the Taiwan beverage market shrank by 4.4% in 1999 from sales in 1998, total sales of bottled water grew by 22.5% in 1999.

Imported and unsweetened bottled water in 1999 accounted for less than 4% of Taiwan's bottled water market, and was valued at $6.3 million with a volume of 10 717 tonnes (t). However, unlike the increase in the local bottled water market, imports of bottled water have been declining over the past two years. Imports in 1998 ($11.4 million) declined by approximately 48% from the previous year's total, and declined again by 44% in 1999. However this decline was attributed to the recent Asian financial crises, as local consumers switched from higher-priced imported brands to less expensive locally produced bottled water. This decline in sales of imported unsweetened water does not represent a long-term trend, rather the imported bottled water market in Taiwan has been growing rapidly over the past seven years. Despite declining sales in 1998 and 1999, the value of bottled water imported in 1999, $6.3 million, represented a 99.5% increase over 1993 bottled water imports ($3.1 million).

Taiwan imports the bulk of its unsweetened bottled water from Australia, Canada, France and the United States. Together, these four countries accounted for 78% of the volume of imports in 1999. Canada has a very strong presence in the bottled water market in Taiwan. In 1999, Canada was the largest foreign supplier in volume (3.3 million kilograms), and the second-largest supplier in value ($1.6 million) after France. By value, it had a market share of 25.7% in 1999, up slightly from 25% in 1998.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 

MARKET OVERVIEW 

Key Factors Shaping Market Growth 
Opportunities 
Actual and Planned Projects 
Asian Crisis 

COMPETITIVE ENVIRONMENT 

Local Capabilities 
International Competition 
Canadian Position 
Competitive Advantage Through Canadian Government Policies and Initiatives 

PRIVATE-SECTOR CUSTOMERS 

PUBLIC-SECTOR CUSTOMERS 

Government Organizations 
Government Procurement Regulations 

MARKET LOGISTICS 

Channels of Distribution 

Direct Sales 
Agents and Sales Representatives 
Distributors and Wholesalers 
Retail Distributors 
Food Service Operators 

Market-entry Considerations 

Promotional Considerations
Health and Food Safety 
Suggested Business Practices 
Import Regulations 
Transportation and storage 
Local Standards, Certificates or Registrations 
Authentication of Documents 
Export Credit Risks, Restrictions on Letters of Credit, Currency Controls 

PROMOTIONAL EVENTS 

KEY CONTACTS AND SUPPORT SERVICES 

BIBLIOGRAPHY 

OTHER REFERENCE MATERIAL 

Print 
Useful Internet Sites 

MARKET OVERVIEW

Taiwan's population can be characterized as urbanized, highly educated and living in a densely populated territory. Taiwan is an island of 36 000 km² (the size of Vancouver Island). The majority of Taiwan's 22 million people live in urban and semi-urban areas along the western corridor of the island, with three major population centres located in Taipei (north), Taichung (centre) and Kaohsiung (south). The literacy rate is 94%. Although the current population growth is slightly lower than the replacement rate, Taiwan is still classified by the World's Population Council as one of the world's most densely populated territories.

Unlike its Asian neighbours, Taiwan was relatively unscathed by the Asian financial crisis and its own earthquake in September 1999. It is one of Asia's most dynamic economies with an economic growth rate of over 5% (5.67%) in 1999 and projected to rise to 6.7% in 2000. In 1999 Taiwan's population enjoyed a per capita income of $18,100; this is set to increase in 2000. Taiwan's unofficial per capital income is estimated to be higher and said to average approximately $3,000 more than the officially reported figures. Taiwan's standard of living has steady risen over the past 30 years and Taiwan's citizens are becoming increasingly sophisticated consumers.

Taiwan's hot, humid climate means that people tend to drink a lot of non-alcoholic liquids to stay cooler and avoid dehydration. To a degree, the deterioration in its water supplies reflects Taiwan's economic success, and to compensate, consumers would typically boil their tap water before drinking it. However, the increase in per capita income and the decrease in leisure time available to working singles and nuclear families, along with increasing health consciousness among consumers, have led consumers to increasingly perceive bottled water as a convenient alternative. It is viewed as better and safer than tap water for mixing cold drinks, making hot drinks (tea and coffee), and preparing food.

Although Taiwan first began producing its own bottled water in the late 1970s, only in the last nine years has its appeal as an every day beverage reached the wider sections of society. Consumption has increased dramatically as a result, both in absolute terms and in its share of the non-alcoholic beverage market. Bottled water sales totalled $176 million in 1999, up 141% from 1991 sales of $72.9 million. Per capita expenditure on bottled water was $8 in 1999, up 39.6% from the 1991 level of $5.73. This was the biggest growth in per capita expenditure within the non-alcoholic beverages sector.

Bottled water's share of Taiwan's non-alcoholic market has also increased. Although the overall beverage market shrank in 1999, bottled water's share of the beverage market grew. In 1999, Taiwan's non-alcohol beverage market was $1.9 billion, shrinking 4.4% from sales in 1998. However, total sales of bottled water grew by 22.5%, and the bottled water share of the of Taiwan beverage market was approximately 9% in 1999.⁽²⁾

Sales of bottled water are expected to continue at high growth rates with the continued deterioration of Taiwan's water resources, increasing per capital income and increasing health awareness among consumers. Future sales are projected to increase by a another 20% in 2000 to reach $211 million. Bottled water will continue to be one of the fastest-growing sectors within Taiwan's beverage market.

Bottled water sales have been fairly evenly divided, with still water sales gaining a larger value share of the market in 1994, and building its share each subsequent year. In 1997, bottled still water sales reached $164.3 million, while sparkling water sales totalled $147.7 million. However, consumers purchased far greater quantities of the less expensive still water, with total sales reaching 188 million litres in 1997, compared to 37.8 million litres of sparkling water sales.

In 1998, mineral water was the most popular type of bottled water, accounting for over 86% of all bottled water consumed in Taiwan. It is consumed by all age groups, particularly during the warmer months of May to November. Distilled water is the second most popular water, with a 13% share of all bottled water sales by value. Sparkling water, all of which is sourced from overseas, is the least popular with under a 1% market share.

In 1995, sparkling water held a market share of approximately 3%. However, despite extensive promotions, its novelty in the market faded and its relatively higher price led to a decline in sales. With a lower sales turnover and stores' minimum self fees, sparkling water was gradually pulled from convenience stores and supermarket shelves. Currently, sparking water is most often purchased by adults between the ages of 30 and 55 years old, as an alternative to alcoholic drinks and is primarily distributed through beverage outlets in higher-priced restaurants, five star hotels, gourmet food outlets and bars/pubs.

The imported bottled water market in 1999 was valued at $6.3 million with a volume of 10 717 t and accounted for under 4% of Taiwan's total bottled water market. Imports of bottled water have gained an increasingly larger role in Taiwan bottled water sales, from 0.8% of the market in 1991 to just under 4% in 1999, in an expanding market.

Imports of bottled water decreased over the past two years. Imports in 1999 declined by 44% from $11.4 million imported in 1998, and had declined in 1998 by 48% from the value imported in 1997.

Source: The Board of Foreign Trade, Ministry of Economic Affairs, Republic of China, 1999.

This decline is not considered a long-term trend, but attributed to the short-term effects of the recent Asian financial crisis, during which consumers switched from buying imported bottled water to less-expensive domestic bottled water in 1998 and 1999. In fact, the imported bottle water market in Taiwan actually increased during the past seven years by 99.5% from $3.1 million in 1993 to $6.4 million in 1999.

Key Factors Shaping Market Growth

Several long-term social trends are contributing to the expansion of Taiwan's bottled water market. These include rising per capita income and increasing health concerns coupled with a perception that Taiwan lacks drinkable of tap water. With this perception that Taiwan's water resources have deteriorated to an undrinkable quality, it is common practice for Taiwan consumers to boil all water prior to drinking or use in food or drink preparation. Bottled water is increasingly seen as an alternative to the time consuming process of boiling water.

Additionally, coupled with an increasing health awareness among consumers, Taiwanese are increasingly favouring bottled water over the earlier practice of consuming carbonated beverages. However, growth in Taiwan bottled water market will depend on the increasing affluence of Taiwan's consumers.

Opportunities

Although the bottled water market is composed of over 40 importers and local manufacturers, it is currently dominated by several established domestic and overseas brands. However, there are a number of opportunities for Canadian companies seeking to enter the Taiwan market. Among these include the opportunity to supply private-label bottled water to the expanding retail industry of supermarkets and hypermarkets in Taiwan.

Additionally, the replacement of "mom & pop" family groceries with an expanding network of convenience store chains, supermarkets and hypermarkets -- with their centralized purchasing and distribution centres -- also provide Canadian exporters with increased access to Taiwan consumers.

Actual and Planned Projects

As bottled water has not been designated by the local government as a strategic industry, there are no specific government incentives offered for local or foreign investors in manufacturing bottled water.

However, several local investments were made in a related sector in 1999, as several domestic manufacturers invested in their own bottle-making factories in an effort to lower production costs.

Asian Crisis

Taiwan experienced an economic slowdown as a result of the financial crisis that hit southeast Asia in 1997 and 1998. However, compared to its Asian neighbours, Taiwan emerged from the crisis relatively unscathed. Taiwan continues to maintain the world's third-largest foreign exchange reserve which has been actively used to shore up Taiwan's currency. Taiwan's inflation remained relatively constant at 1% throughout the crisis, and unemployment was up only slightly, to 2.9%. Gross domestic product (GDP) growth reached 5% in 1998, the lowest total in 13 years. Due to the recent earthquakes in Taiwan, the predicted return to GDP growth rates above 6% for 1999 did not occur; however, the economy is resilient, and the slowdown is not expected to last long.

Taiwan's export market suffered during the economic crisis; however, domestic consumption and demand remained high. Experts remain optimistic about Taiwan's future growth because of Taiwan's strong base of small and medium-sized companies, and due to the government's sound, well-implemented economic planning.

COMPETITIVE ENVIRONMENT

Local Capabilities

Domestic competition dominates Taiwan's bottled water market with a market share of over 96%. Competition is keen with six domestic producers -- Hey-Song, Serena, Hsin Tung Yang, Tai Hwa Industrial, President and Taiwan Coca-Cola -- controlling over 60% of the market. This large market share is largely accredited to their lower price, though domestic bottled waters have increased in price in recent years. Waters bottled and produced domestically retail for approximately $0.66 for 600 mL.

Local mineral water companies however, have in the past experienced repeated instances of customer dissatisfaction due to contaminated bottles of water. As late as December 1994, samples from four major mineral water manufacturers were discovered to contain visible quantities of mould, causing significant public disapproval. The four companies were President, Hey-Song, Chin Shiang and Yue Shi. Since then the local producers have been investing in hygienic filling apparatus to improve quality. No major scandals have been reported in the national press over the past five years, and earlier incidents are fading from the public's memory. However, imported bottled waters still have a much higher local public image for purity, freshness, and overall product quality.

International Competition

In 1999, imported bottled water totalling $6.3 million accounted for less than 4% of the bottled water market. Taiwan imports the bulk of its unsweetened bottle water from Australia, Canada, France and the United States. Together these four countries accounted for 78% of the volume of imports in 1999.

France has typically dominated exports of bottled water to Taiwan, with Volvic, Evian, and Vittel as its top three brands. However, the recent economic turmoil resulted in decreased purchases of imported bottled water. As a result, France's market share slipped from 72% in 1995 to 42% in 1999, as consumers either reverted to buying domestic brands, or switched to less expensive imported labels.

Note: HS code 2201 (Waters, natural etc., not sweetened, etc.)
Source: World Trade Atlas, Global Trade Information Services, Inc., April 14, 2000.

In 1999, Australia and the United States switched traded positions as the third- and fourth-largest suppliers respectively, when U.S. bottled water exports to Taiwan fell by 72%. Fifteen other countries share the remaining 23% of the imported bottled water market not held by the top four supplying countries.

The imported bottle water market is keenly competitive, with over 30 firms importing bottled water in 1999. However the three largest importers include Kuang Chuan Diary, Lee Trust International and Tait Marketing & Distribution.

The majority of bottled water in Taiwan is sold in either personal-use bottles (500 cc and 600 cc) or family/business-use sizes (1500 cc and 5000 cc).

The average price for imported bottled water is around $1.75 for 1500 cc while the domestic bottled water sells for between $0.86 to $1.20 for an equivalent size. Imported water at the 500 cc size sells for $1.19, while domestic bottled water at 600 cc sells for a range between $0.46 to $0.69.

Canadian Position

Canada has a very strong presence in the bottled water market in Taiwan. In 1999, Canada was the largest foreign supplier by volume (3.3 million kilograms), and the second-largest supplier by value ($1.6 million), next to France. By value, it had a 25.7% market share in 1999, up slightly from 25% in 1998. Canadian imports are starting to climb back up to pre-Asian financial crisis levels, as consumers are financially able to afford imported bottled water again.

Canadian producers planning to enter the Taiwan market are advised to stress product quality, and competitive delivery and point-of-sale services. Promotion is always important for launching a new product in the market.

Canadian suppliers, like most of their French, Australian and U.S. competitors, have entered the Taiwan bottled water market by appointing local distribution agents from among Taiwan's community of local importing companies.

Competitive Advantage Through Canadian Government Policies and Initiatives

The Canadian Agriculture and Food International (CAFI) Program

The Canadian Agriculture and Food International (CAFI) Program is a key element of Canada's international strategy. It is designed to support Canada's agriculture and food industry by helping to build long-term international strategies that will help ensure the industry is well-positioned to succeed in key markets, and to respond to increasing consumer demands and global competition.

The CAFI Program matches industry funds dollar for dollar to support activities that enhance and promote Canada's reputation as the world leader in supplying safe, high-quality agriculture, agri-food, beverage, and seafood products that meet the changing demands of world markets.

In this way, the Canadian agriculture and food industry will enjoy improved access to global markets, and will strengthen its ability to increase international sales.
http://www.agr.gc.ca/int/cafi-picaa/index_e.php?page=intro

Canadian Commercial Corporation ⁽³⁾

The Canadian Commercial Corporation (CCC) gives Canadian companies access to financing and better payment terms under the Progress Payment Program (PPP). The PPP concept was developed as a partnership between major Canadian financial institutions and the CCC. It enables the exporter's bank to open a project line of credit for the exporter's benefit, based on CCC approval of the project and the exporter's ability to perform. The CCC will also act as a prime contractor on behalf of Canadian small and medium-sized enterprises, giving those businesses increased credibility and competitive advantage.

Export Development Corporation

Export Development Corporation (EDC) offers export financing and insurance to Canadian exporters. Additionally, insurance can be provided for larger transactions that are subject to the terms and conditions established by the buyer. EDC prefers to work through letters of credit, bank credits or bank guarantees. Approval for financing is considered on a case-by-case basis.

Program for Export Market Development

The Program for Export Market Development (PEMD) helps Canadian companies enter new markets by sharing the costs of activities that companies normally could not or would not undertake alone, thereby reducing risks involved in entering a foreign market. Eligible costs and activities include market visits, trade fairs, incoming buyers, product testing for market certification, legal fees for international marketing agreements, transportation costs of offshore company trainees, product demonstration costs, promotional materials, and other costs necessary to execute a market development plan. Activity costs are shared on a pre-approved, 50/50 basis.

The PEMD refundable contribution ranges from $5000 to a maximum of $50 000. Preference is given to companies with fewer than 100 employees for a firm in the manufacturing sector and 50 in the service industry, or with annual sales between $250 000 and $10 million. Other components of the program include international bid preparation (Capital Project Bidding) and, for trade associations, developing international marketing activities for their membership. For additional information visit http://www.infoexport.gc.ca/pemd-e.asp or call 1-888-811-1119.

WIN Exports

WIN Exports, a database of Canadian exporters and their capabilities, is used by trade commissioners around the world and by Team Canada Inc partners in Canada to match Canadian suppliers with foreign business leads, and to share information on trade events. To register your company in WIN Exports or for more information, visit http://www.infoexport.gc.ca/winexports/menu-e.asp or call 1-888-811-1119.

PRIVATE-SECTOR CUSTOMERS

Taiwan's economy in 1999 had not fully recovered from the effects of the Asian economic crisis and the earthquakes that hit the island in September 1999, resulting in conservative consumer spending. Previously, levels of household disposable income had reached $40 000 in 1998, resulting in increased purchasing power for the island's inhabitants. As the economy recovers, higher disposable income will allow consumers to purchase increasing amounts of imported food products, which are frequently more expensive than domestic alternatives. Taiwan's consumers generally believe that foreign firms offer far superior point-of-sale service to that of local companies, and that imported products are of better quality than domestic varieties.

The majority of bottled water in Taiwan is sold through one of three channels, including convenience stores, supermarkets and hypermarkets. Initially, stocking both local and imported bottled water, convenience stores now primarily sell domestically labelled brands, while supermarkets and hypermarkets sell both domestic and imported brands.

Research has shown that Taiwanese generally prefer unique packagine in PET (polyethylene terephthalate) bottles. The most popular sizes sold in convenience stores are personal-use sizes of 600 cc and 1500 cc. The most popular packaging sizes in supermarkets and hypermarkets are family/business-use sizes of 1500 cc, 1500 cc bundled into packs of four bottles, and 5000 cc.

In priority of sales success, the most important elements are ranked in order as: advertising, brand loyalty, price, flavour and promotions.

PUBLIC-SECTOR CUSTOMERS

Government Organizations

The Taiwan government operates 500 retail outlets that offer a product range similar to that of hypermarkets. Access to these public co-ops is limited to government employees, military personnel and teachers. Prices are generally discounted by 25% over supermarket or hypermarket prices. Public co-operatives do not import directly or purchase from foreign exporters, but instead purchase both domestic and imported products from local distributors. Therefore, exporters will have to use local distributors to access this market segment.

Government Procurement Regulations

The Central Trust of China (CTC) is the government procurement and distribution organization in Taiwan. However, most government purchases are administered by local purchasing entities without the aid or direction of the CTC. The CTC is simply informed of any procurement purchase.

Under Taiwanese law, most public enterprises and agencies must procure locally when products are available. While most tenders are open to international companies, local firms are heavily favoured. However, as an element of its accession to the WTO, Taiwan agreed to join the Agreement on Government Procurement (GPA). This should aid in improving the transparency of the bid process on major government procurement contracts in the future.

MARKET LOGISTICS

Channels of Distribution

Canadian suppliers are encouraged to establish relations with those individuals and companies that have a solid understanding of Taiwan's retail sector. It is also important that potential sales partners have well-established industry contacts.

Direct Sales

It is now possible to make direct sales in Taiwan, since many retailers are looking for ways to reduce costs and to be more competitive. One strategy adopted by retailers is to deal with manufacturers directly, in order to decrease the number of wholesalers used in getting the product to the customer. This strategy is most common among large retailers, who are more likely than smaller retailers to have the means and resources to provide their own distribution network. Company-owned convenience chain stores frequently purchase directly from manufacturers and often operate affiliated distribution companies.

Agents and Sales Representatives

Canadian exporters must select a local representative in Taiwan, who may do some or all of the following: import product, deal with regulatory agencies, handle local sales, distribute directly to retail and food service outlets and promote the product locally. Great care should be taken in selecting an agent as agents increase opportunity for face-to-face contact. The use of an agent also demonstrates to the Taiwanese that the Canadian exporter is taking a serious approach to commercial relations. The Canadian Trade Office in Taipei (CTOT) is available to assist Canadian exporters in the process of identifying appropriate agents.

Agents have the advantage of superior market intelligence and improved communication for customer servicing. Sales representatives play an important role in the direct sale of products. Generally speaking, foreign firms are better served by agents with whom they have close ties.

Distributors and Wholesalers

Both distributors and wholesalers are employed in Taiwan, but small and medium-sized exporters generally rely exclusively on distributors. Distributors in Taiwan act as sales agents and, in the case of small transactions, may also act as product promoters. Wholesalers purchase imported goods for sale to numerous outlets, generally in rural regions.

Taiwan has approximately 6000 wholesalers that handle processed food and beverages. There is expected to be a consolidation of these wholesalers, which will have the effect of decreasing the number of operators and their scope of operations. Meanwhile, distribution firms are expanding their operations.

Retail Distributors

Taiwan has a very modern retail market, with 51 hypermarkets, 400 to 500 supermarkets, and over 7500 convenience stores. Convenience stores are slowly gaining market share from supermarkets by offering more product choice and longer hours to offer more retail services to customers and encourage repeat business. The 24-hour convenience of stores such as 7-Eleven, Circle-K, Family Mart, AM PM, Nikomart, and Hi-Life benefit from many late hour sales. Although the country's distribution system is well developed, it is undergoing changes that will ease market access for imported products.

In 1999, 90% of all bottled water sales in Taiwan were through retail channels, while the balance were through food services. Of the three primary types of outlets, convenience stores accounted for 42% of imported bottled water sales while supermarkets represented 42%, and hypermarket/warehouse stores 16% of imported bottled water sales.

Some large food retailers have successfully developed independent distribution networks, while smaller retailers have found it more cost-effective to contract with large distribution companies. Exporters should note that many Taiwanese retailers charge standard listing or shelving fees, and expect manufacturers to cover the costs of in-store promotions and product demonstrations.

Food Service Operators

Food service outlets are a relatively smaller sales channel for bottled water sales in 1999. The food service sector comprises restaurants, hotels, schools, health clubs, and institutions.

Among restaurants and hotels, only the larger Western restaurants and international tourist hotels typically offer bottled drinking water. This category also includes Western-style pubs that occasionally offer carbonated water. There are nearly 7000 elementary schools, intermediate schools, high schools, and universities in Taiwan. Mineral water is typically sold to students at school operated mini-stores. Health clubs, with recently increased membership levels, are viable outlets for bottled water as well. Health clubs normally offer only one brand of mineral water at prices substantially higher than those of normal retail prices. Institutions typically focus on the "office water cooler" market and are the primary sub-market for distilled water.

Market-entry Considerations

In general, several important steps must be taken to import bottled water into Taiwan. An exporter's local representative must possess an import licence and must obtain an import permit for each product. All products and labels must be registered with the local government, with support from a proper laboratory analysis. All documents must be authenticated in Canada prior to shipment. Ordinarily, an exporter's local representative will handle all dealings with Taiwanese government agencies.

Of the local varieties of bottled water two sizes are available: 600 mL and 1500 mL, which represent over 90% of the market. The remainder of the market is occupied by 5000 cc bottles. Imports are currently available in a whole range of sizes but are generally found in sizes similar to domestic brands.

Promotional Considerations

With heavy media exposure over the past contamination of several locally produced bottled mineral waters, it is still an opportune time for importers to emphasize the freshness and purity of foreign-produced brands. Media reports have suggested that the contamination may be linked to the lower-quality PVC bottles that are exclusively used by local manufacturers as opposed to PET bottles used by importers.

However, with fierce competition from over 15 imported varieties currently available on Taiwan's retail shelves, companies wishing to export drinking water to Taiwan should concentrate on the following key factors: very competitive pricing; identification with a particular market (e.g. Perrier is a considered an elite drink for non-alcohol drinkers restaurants); attractive, "eye catching" packaging with which the consumer can identify; and the "health benefits" of the product. Shoppers are concerned with contamination from pesticides and the use of artificial additives, and insist on freshness and an attractive product.

There are currently 31 daily newspapers with a combined circulation of approximately 4 million copies. The Central Daily News and the China Times are the two largest newspapers, while the China Post, Taipei Times and the Taiwan News are the three main English language newspapers.

Health and Food Safety

It is important to note that sanitary requirements can change rapidly and without warning or notification. Therefore it is important to be in constant touch with Taiwanese associates who can obtain official rulings regarding specific questions and/or products.

Relevant standards requirements for imported products into Taiwan are outlined in the "Chinese National Standards (CNS)" written and published by the National Bureau of Standards of the Ministry of Economic Affairs. Taiwan authorities maintain a restrictive list regarding food products, including food additives and colourings. Imported products can only contain approved ingredients; substitutes are not allowed entry.

As part of the country's pending accession to the General Agreement on Tariffs and Trade (GATT) and the World Trade Organization, Taiwan has committed to join the GATT Code on Technical Barriers and Trade. While local agricultural products are not routinely tested, imported goods are. The following table shows the mineral levels of drinking water that are considered to be acceptable by the Taiwan Department of Health.

The first shipment of bottled water to Taiwan will be tested for mineral content and impurities by the Taiwan Department of Health. Testing takes up to six working days and costs 0.2% of the cost, insurance and freight (c.i.f.) price of the shipment. After the initial test, additional tests will be performed randomly, but approximately every twentieth shipment.

Importers may request a survey of the goods prior to export where it is stated that the subject goods meet the specifications contained in the covering order. In order to import food items, an exporter must obtain approval and registration from the Bureau of Animal and Plant Health Inspection and Quarantine.

Suggested Business Practices

Conducting business in a country with cultural and economic differences can be both challenging and rewarding. Taiwan's status as a country with a rapidly developing economy presents unique obstacles and opportunities in this region.

Personal relations and trust are very important in Taiwan, and gaining trust in the initial stages of a business relationship are vital to the success of the venture. Although incidents in Taiwan are rare, exporters should be wary of "opportunities" that promise to expedite the export process or facilitate market entrance through money or alternative avenues of market entry. Companies are advised to establish relations with reputable and trustworthy local business partners or representatives. Taiwanese businessmen have an excellent reputation for their practical and straight-forward approach to business relationships and ventures.

Since it is difficult to make appointments in Taiwan on short notice, it is wise to plan commercial itineraries before arriving. Presenting business cards that are printed in both English and Chinese (Mandarin is the official language of Taiwan) is greatly appreciated. As well, presenting small gifts during business functions is a common and highly regarded practice.

Import Regulations

Currently, all imports entering Taiwan through one of its five ports are required to pay a 0.4% harbour construction tax and a 5% value-added tax. Goods entering Taiwan by air freight or parcel post are exempt from harbour tariffs. Highly processed foods are generally subject to high import tariffs, which can hinder their competitiveness against locally produced goods. Please contact the Canadian Trade Office in Taipei for current import duty rates.

Companies wishing to export to Taiwan are under obligation to adhere to local legal requirements for labelling. Bottled water package labels may be written in English, but an additional, clearly legible label written in Chinese must also be placed on each container. The labels must be affixed prior to customs clearance and must bear the following information:

• brand names;
• quantitative analysis of contents, weights, volumes or numbers of the contents;
• food additives and names;
• net weight in metric units (dual labelling in metric and non-metric is allowed);
• manufacturer's and importer's name, address, phone number;
• date of manufacture;
• expiration date; and
• requirements under other laws and regulations.

All shipments of food to Taiwan, including bottled water, must be accompanied by the proper import licences, import permits, food registration certificates, and shipping documents. All documentation must be in English or be accompanied by an English translation.

Import licence: Where licences are required the importer may also have to obtain the authorization of numerous relevant agencies. Import licences are valid for six months. Extension may be granted for justifiable reasons, although goods must be shipped within the validity period of the licence. Licences may not be transferred from one importer to another.

Import permit: A foreign supplier's proforma invoice (quotation) is required for an application of an import permit from Taiwan's Board of Foreign Trade (BOFT). Most import permits are valid for six months from the day of licensing. Most agricultural products such as bottled water require licensing from the Council of Agriculture before importation.

Shipping documents: Documents required for shipments to or from Taiwan, including:

• commercial invoice, signed by the exporter and submitted in triplicate, including:
• import licence number,
• free on board, cost and freight, or c.i.f. value,
• insurance,
• freight, and
• notice of any discounts or commissions that have been made. The commodity description and value shown on the commercial invoice must agree with those on the import licence;
• bill of lading or air waybill which must include all marks and case numbers that appear on the packages. Customs does not permit the grouping of marks or numbers on shipments of mixed commodities;
• pro-forma invoice required by the importer to obtain an import licence and to establish letter of credit. It must include a full description of goods including:
• brand name,
• method of packing,
• quantity,
• unit price, total cost, freight, insurance and other charges,
• method of shipment,
• date and port of shipment,
• port of destination,
• terms of payment,
• validity of offer,
• name and address of letter of credit beneficiary, and
• any other detail, as required by the importer;
• packing list: a minimum of two copies to clear customs;
• import permit which is valid for six months from the day of licensing;
• insurance certificate;
• certificate of origin, which is occasionally requested by an importer, bank or letter of credit clause. It must be issued by the governments of the countries of origin or by their authorized issuing units.

Transportation and storage

Most exports of bottled water are shipped to Taiwan by sea. Taiwan is currently the third-largest cargo handler in the world, with five international harbours. As Taiwan is a relatively small island, the market is concentrated and easily accessed by its main ports.

There are bonded warehouse facilities in Taiwan, however, importers and exporters must deal with Taiwan's bonded warehouse facilities directly; banks cannot act as agents. All import cargo must bear a mark of distinctive design, a set of three or more letters, or a combination of design and letters indelibly painted, stencilled, stamped or burned on the packing or the cargo itself. For cargo packed in cases, boxes, crates, casks, drums or cylinders each container should bear a separate number. This number cannot be repeated for two years. Each package of a consignment must be numbered consecutively. Numbering is not essential for large lots of cargo except when packed in cases, boxes, or crates, provided that each package of the consignment contains cargo of identical weight.

Local Standards, Certificates or Registrations

Taiwan has very strict standards for imported agricultural goods. These standards are outlined in the publication Chinese National Standards (CNS), produced by the National Bureau of Standards of the Ministry of Economic Affairs. Many of Taiwan's standards for processed foods far exceed internationally accepted standards, and in some cases, standards and food quality are established through unorthodox means. Imported agricultural goods are regularly tested for compliance with national standards, while domestic products are seldom tested.

In order to export food items, an exporter must obtain approval and registration from Taiwan's National Laboratories of Food and Drugs, Department of Health.

Authentication of Documents

The Taiwanese government requires that some documents need to be authenticated, such as certificates of sale and letters authorizing an exporter's local agent or importer to act on their behalf. Companies should rely on their local contact to inform them of the specific requirements for their situation. The documents should be notarized in Canada and can be authenticated by sending them to Authentication and Service of Documents (JLAC), Department of Foreign Affairs and International Trade.

Export Credit Risks, Restrictions on Letters of Credit, Currency Controls

Most sales to Taiwan are conducted on bank-to-bank letters of credit. Letters of credit are recommended until good business relations have been established, alongside credit checks on individual concerns. There are no foreign exchange limitations for trade transactions, insurance or authorized investments. Advance payments are permitted under letter of credit arrangements only; however, the beneficiary will have to present a performance guarantee issued by a bank in order to receive it. Credit terms last 60-90 days, although longer terms may be requested. Foreign exchange delays of two months are currently reported, although no foreign exchange delay should occur on smaller sales.

PROMOTIONAL EVENTS

Foodtech Taipei
June 22-26, 2000 (Annual)
Taipei World Trade Centre
Taipei, Taiwan Food & beverage processing and equipment.

Organizer:
China External Trade Development Council (CETRA) CETRA Exhibition Department
5 Hsin-yi Rd., Section 5
Taipei, Taiwan 10548
Contact: C.N. Hsu
Tel.: (886-2) 2725-1111 ext. 611
Fax: (886-2) 2725-1314
E-mail: foodtech@cetra.org.tw
Internet: http://www.taipeitradeshows.com.tw

2000 Taipei International Food Show
June 15-18, 2000 (Annual)
Taipei World Trade Centre
Taipei, Taiwan Beverages, condiments, meat products, frozen foods, food ingredients and additives, biscuits and confections, dairy products and cereals, diet foods, vegetarian products, fruit and vegetables

Organizer:
China External Trade Development Council (CETRA)
CETRA Exhibition Department
5 Hsin-yi Rd., Section 5
Taipei, Taiwan 10548
Contact: Christie Huang
Tel.: (886-2) 2725-1111 ext. 615
Fax: (886-2) 2725-1314
E-mail: foodshow@cetra.org.tw
Internet: http://www.taipeitradeshows.com.tw

Taiwan International Best Food Products
September 20-23, 2000 (Annual)
Taipei World Trade Centre
Taipei, Taiwan The best national & international fair for meeting food and beverage producers and distributors. Jointly exhibit newest food processing, packaging machinery and manufacturing technology.

Organizer:
China External Trade Development Council (CETRA)
CETRA Exhibition Department
5 Hsin-yi Rd., Section 5
Taipei, Taiwan 10548
Tel.: (886-2) 2725-1111
Fax: (886-2) 2725-1314
E-mail: foodshow@cetra.org.tw
Internet: http://www.taipeitradeshows.com.tw

Taipei Health Promotion Show 2000
November 2-5, 2000
Taipei World Trade Centre
Taipei, Taiwan

Organizer:
China External Trade Development Council (CETRA)
CETRA Exhibition Department
5 Hsin-yi Rd., Section 5
Taipei, Taiwan 10548
Tel.: (886-2) 2725-1111 ext. 633
Fax: (886-2) 2725-1314
Internet: http://www.taipeitradeshows.com.tw

KEY CONTACTS AND SUPPORT SERVICES

Canadian Government Contacts

Agriculture and Agri-Food Canada
Sir John Carling Building
930 Carling Ave.
Ottawa, ON K1A 0C5
Contact: John Smiley
Tel.: (613) 759-7632
Fax: (613) 759-7506
Internet: http://www.agr.ca
(See also regional listings)

Business Development Bank of Canada (BDC)
#400, 5 Place Ville Marie
Montreal, QC H3B 2G2
Tel.: 1-888-463-6232
Fax: (514) 283-0617
Internet: http://www.bdc.ca

Canadian Commercial Corporation (CCC)
50 O'Connor St., 11th Floor
Ottawa, ON K1A 0S6
Tel.: 1-800-748-8191 or (613) 996-0034
Fax: (613) 995-2121
E-mail: info@ccc.ca
Internet: http://www.ccc.ca

Canadian Food Inspection Agency (CFIA)
59 Camelot Dr.
Nepean, Ontario K1A 0Y9
Tel.: (613) 225-2342
Fax: (613) 228-6653
E-mail: cfiamaster@agr.gc.ca
Internet: http://www.cfia-acia.agr.ca

Canadian Trade Office in Taipei (CTOT)
365 Fu Hsing North Rd., 13th Floor
Taipei 10483, Taiwan
Tel.: (886-2) 2547-9500
Fax: (886-2) 2712-7244
Internet: http://www.ctot.org.tw

Department of Foreign Affairs and International Trade (DFAIT)
125 Sussex Dr.
Ottawa, ON K1A 0G2

Authentication and Service of Documents (JLAC)
Tel.: (613) 992-6602
Fax: (613) 992-2467

Korea and Oceania Division (PKE)
Tel.: (613) 995-1183
Fax: (613) 996-1248

Market Support Division (TCM)
Tel.: 1-800-267-8376 or (613) 995-1773
Fax: (613) 944-0050

Export Development Corporation (EDC)
151 O'Connor St.
Ottawa, ON K1A 1K3
Tel.: (613) 598-2500
Fax: (613) 237-2690
E-mail: export@edc4.edc.ca
Internet: http://www.edc.ca

Agriculture and Agri-Food Canada
Agri-Food Trade Service regional contacts

Al McIsaac
St. John's, Newfoundland
Tel.: (709) 772-0330
E-mail: mcisaaca@agr.gc.ca

Shelley Manning
Halifax, Nova Scotia
Tel.: (902) 426-2137
E-mail: mannings@agr.gc.ca

Chris Pharo
Charlottetown, Prince Edward Island
Tel.: (902) 566-7310
E-mail: pharoc@agr.gc.ca

Bernard Mallet
Fredericton, New Brunswick
Tel.: (506) 452-3732
E-mail: malletb@agr.gc.ca

Bernard Gravel
Montreal, Quebec
Tel.: (514) 283-3815 (ext.506)
E-mail: gravelb@agr.gc.ca

Carol Kerley
Guelph, Ontario
Tel.: (519) 837-5866
E-mail: kerleyc@agr.gc.ca

Fay Abizadeh
Winnipeg, Manitoba
Tel.: (204) 983-8622
E-mail: abizadehf@agr.gc.ca

Roy Gordon
Regina, Saskatchewan
Tel.: (306) 780-7134
E-mail: gordonr@agr.gc.ca

Colin J. Campbell
Edmonton, Alberta
Tel.: (780) 495-4186
E-mail: campbellc@agr.gc.ca

Max Xiao
New Westminster, British Columbia
Tel.: (604) 666-9353
E-mail: xiaom@agr.gc.ca

Taiwan Government Offices

Board of Foreign Trade (BOFT)
1 Hu Kou St.
Taipei, Taiwan
Tel.: (886-2) 2351-0271
Fax: (886-2) 2331-5387

Customs Authority
Director General, Directorate General of Customs
13 Ta Cheng Street
Taipei, Taiwan
Tel.: (886-2) 2550-5500
Fax: (886-2) 2550-8111

Department of Health
100 Ai Kuo E. Rd.
Taipei, Taiwan
Contact: Chi-Shean Chan, Director-General
Tel.: (886-2) 2321-0151
Fax: (886-2) 2312-2907

Bureau of Animal and Plant Health Inspection and Quarantine
9F, 51 Chung Ching South Road Section 2
Taipei, Taiwan 100
Tel: (886-2) 2343-1401
Fax: (886-2) 2343-1400
Internet: www.baphiq.gov.tw.

Bureau of Standards, Metrology and Inspections
Ministry of Economic Affairs
4 Chi Nan Rd., Section 1
Taipei, Taiwan
Tel.: (886-2) 2343-1700
Fax: (886-2) 2356-0998

National Laboratories of Food and Drugs, Department of Health
161-2 Kun Yang St.
Nanking District
Taipei, Taiwan
Tel.: (886-2) 2785-6283
Fax: (886-2) 2389-9860

Council of Agriculture
37 Nanhai Road, Taipei
Taiwan
Tel: (886-2) 2381-2991
Fax: (886-2) 2331-0341
Internet: http://www.coa.gov.tw

Commercial Banks in Taiwan

Asia Pacific Bank
66 Min Chuan Rd.
Taichung, Taiwan
Tel.: (886-4) 227-1799
Fax: (886-4) 220-4297

Bank of Taiwan
1120 Chungking South Rd.
Section 1
Taipei, Taiwan 10036
Tel.: (886-2) 2349-3456
Fax: (886-2) 311-5145

Bankers Association of the R.O.C.
46 Kuanchien Rd., 8F
Taipei, Taiwan
Tel.: (886-2) 2361-6019
Fax: (886-2) 2383-1783

Chang Hwa Commercial Bank Ltd.
38 Tsuyu Rd.
Section 2
Taichung, Taiwan 40010
Tel.: (886-2) 2222-2001
Fax: (886-2) 2223-1170

Chinatrust Commercial Bank
Head Office (Banking Department)
3 Sungshou Rd.
Taipei, Taiwan
Tel.: (886-2) 2722-2002
Internet: http://www.chinatrust.com.tw/

Export-Import Bank
3 Nan Hai Rd., 8th Floor
Taipei, Taiwan 10728
Tel.: (886-2) 2321-0511
Fax: (886-2) 2394-0630

International Commercial Bank of China
100 Chi Lin Rd.
Taipei, Taiwan 10424
Tel.: (886-2) 2563-3156
Fax: (886-2) 2563-2614

Taipei Bank
50 Chungshan North Rd.
Section 2
Taipei, Taiwan 104
Tel.: (886-2) 2542-5656
Fax: (886-2) 2542-8870

Industry Associations in Taiwan

R.O.C. National Association of Shipping Agencies
6F-2, 15, Lane 3 Chienkuo N. Rd.
Sec. 1
Taipei, Taiwan
Tel.: (886-2) 2508-0106
Fax: (886-2) 2508-0129

Taipei Import-Export Association
350 Sunkiang Rd.
Taipei, Taiwan
Tel.: (886-2) 2581-3521
Fax: (886-2) 2542-3704

Taiwan Nutritional Food Association
5F-1, No. 42 Ming Sheng E. Rd.
Sec. 1
Taipei, Taiwan
Contact: Jimmy Wong, Board Chairman
Tel.: (886-2) 2567-3456
Fax: (886-2) 2531-9231

Importers in Taiwan

Asroc Enterprise Ltd
16Fl-5, 93 Roosevelt Section 2
Ta-an District, Taipei, Taiwan 106
Contact: Tien-chih Wu
Tel.: (886-2) 2369-8742
Fax: (886-2) 2369-8772
E-mail: tjasroc@ms19.hinet.net
Internet: http://www.asroc.com.tw (In Chinese only)

Earl Minerva International Inc
1Fl 28-5 Lane 330 Hsi Wei St
Sanchung City, Taiwan 241
Contact: Chang-hwa Yen, Chairperson
Tel.: (886-2) 2857-4960
Fax: (886-2) 2857-4967

I-Tobu Co Ltd
2Fl 17 Lane 135 Fu Hsing South Rd Section 1
Sungshan District, Taipei, Taiwan 105
Contact: Jih-Der Hwang, Chairman
Tel.: (886-2) 8773-2660
Fax: (886-2) 2731-2786

Babi Hong Kong Ltd Taiwan Branch (Hong Kong)
11Fl-1 30 Pei Ping East Rd
Ta-an District, Taipei, Taiwan 106
Contact: Po-jen Yeh, Chairman
Tel.: (886-2) 2391-8666
Fax: (886-2) 2394-9595
E-mail: chiangd@hotmail.com

Channg Ruey Trading Co Ltd
1Fl 257 Ssu Wei Rd Section 2
Linya District, Kaohsiung City, Taiwan 802
Contact: Yang-min Chang, Chairman
Tel.: (886-7) 725-8722
Fax: (886-7) 721-4723
E-mail: chary793@ms7.hinet.net

Kang-de-Wei International Co Ltd
28 Chen Shing 6th Rd
Taya Hsiang, Taichung Hsien, Taiwan 428
Tel.: (886-4) 568-0558
Fax: (886-4) 568-4230
E-mail: kdw98998@ms1.hinet.net

Chow Chu Distribution Co Ltd
5Fl 338 Chung Ching North Rd Section 3
Tatung Dist, Taipei, Taiwan 103
Contact: Fei-lung Chen, Chairman
Tel.: (886-2) 2592-4088
Fax: (886-2) 2595-4753
E-mail: tk@chowcho.com.tw

Kuang-Hsing Co Ltd
1Fl 16 Lane 105 Pao Ching St
Sungshan District, Taipei, Taiwan
Contact: Tao-yi Hsiao, Chairman
Tel.: (886-2) 2763-2960
Fax: (886-2) 2769-2321

Dollars Warehouse Co Ltd
463 Ming Tsu 1st Rd
Sanming District, Kaohsiung City, Taiwan 807
Contact: Chen-hwa Wu, Chairman
Tel.: (886-7) 392-6900
Fax: (886-7) 392-6862
Internet: http://www.prez.com.tw (In Chinese only)

Marex International Inc
4Fl 39 An Ho Rd Section 1
Ta-an District, Taipei, Taiwan
Contact: Hung-I Tseng, Chairman
Tel.: (886-2) 2772-2287
Fax: (886-2) 2771-2388

Presicarre Corp
6F-1 Union Commercial Bldg
137 Nanking East Rd Section 2
Chungshan District, Taipei, Taiwan 104
Contact: Ching-Yung Kao, Chairman
Tel.: (886-2) 2506-3400
Fax: (886-2) 2506-4201

Dual-Li Enterprise Corp
2Fl 300 Yang Ming Rd
Sanming District, Kaohsiung City, Taiwan 807
Contact: Chin-hsiang Huang, Chairman
Tel.: (886-7) 398-7546
Fax: (886-7) 398-7548

Shih Wan Int'l Trade Co Ltd
2Fl 11-1 Lane 223 Lung Chiang Rd
Chungshan District, Taipei, Taiwan 104
Contact: Chen-sheng Lee, Chairman
Tel.: (886-2) 2516-9272
Fax: (886-2) 2542-3650

Manufacturers in Taiwan

Atlanco Corp
9Fl-3 NOEC Bldg
267 Tun Hua South Rd Section 2
Ta-an District, Taipei, Taiwan 106
Contact: Kuo-Chun Li, Chairman
Tel.: (886-2) 2738-8277
Fax: (886-2) 2737-2439

Feng Nan Hang Enterprise Co Ltd
10 Lane 117 Chien Kuo Rd Section 1
Chi-an Hsiang, Hualien Hsien, Taiwan 973
Contact: Chun-ming Chou, Chairman
Tel.: (886-3) 857-1118
Fax: (886-3) 857-1110

Georgia Food Factory Co Ltd
308 Jwu Liau Rd, Dah Shuh Vill
Tashu Hsiang, Kaohsiung Hsien, Taiwan 840
Contact: Wen-tien Huang, Chairman
Tel.: (886-7) 651-7471
Fax: (886-7) 651-4764

Atmosa Int'l Co Ltd
10Fl 150 Nanking East Rd Section 2
Chungshan District, Taipei, Taiwan 104
Contact: Shin-ju Chiu, Market Development Manager
Tel.: (886-2) 2517-5729
Fax: (886-2) 2516-1809
E-mail: papa@email.dahin.com

Comyes Pure Water Co Ltd
22 Lane 193 Kang Shan North Rd
Kangshan Chen, Kaohsiung, Taiwan
Contact: Chi-chao Liu, Chairman
Tel.: (886-7) 621-9865
Fax: (886-7) 621-8899

Goodsun Technology Inc
1Fl 18 , Alley 15, Lane 106, Min Chuan East Rd Section 3
Chungshan District, Taipei, Taiwan 104
Contact: Su-chen Chien, Chairperson
Tel.: (886-2) 2277-0355
Fax: (886-2) 2276-3833

Eagle Holding Corp
14Fl Sun Plaza 55-57 Fu Hsing North Rd
Sunshan District, Taipei, Taiwan 105
Contact: Chen-Kuei Wang, Chairman
Tel.: (886-2) 2752-8931
Fax: (886-2) 2772-4496

Horng Lin Food Co Ltd
15 Lane 69 Lung Chuan Rd
Chiaochi Hsiang, Ilan Hsien, Taiwan 262
Contact: Chang-lin Chang, Chairman
Tel.: (886-3) 928-3156
Fax: (886-3) 928-3159

Everyoung Enterprise Co Ltd
1Fl 11 Alley 28 Lane 372 Chung Hsiao East Rd Section
5
Hsin-i District, Taipei City, Taiwan 110
Contact: Hung, Chairman
Tel.: (886-2) 2269-7722
Fax: (886-2) 2268-1010

Hsu-sun Foods Corp
10Fl 99 Chung Yang Rd Section 3
Sanchung City, Taipei Hsien, Taiwan 241
Tel.: (886-2) 2982-0061
Fax: (886-2) 2984-1115

I-Mei Foods Co Ltd
10Fl I-Mei Foods Bldg 88 Hsin Yi Rd Section 2
Ta-an District, Taipei, Taiwan 106
Contact: Tan-Chiao Kao, Chairman
Tel.: (886-2) 2351-9211
Fax: (886-2) 2341-5411
E-mail: export@imeifoods.com.tw

Nan Ya Foods Industrial Co Ltd
89 Cheng Kong Rd
Sanchung City, Taiwan 241
Contact: Chang-Yu Tsai, Chairman
Tel.: (886-2) 2976-7523

King Car Food Industrial Co Ltd
230 Roosevelt Sec 3
Chungcheng District, Taipei City, Taiwan 100
Contact: Tien-tsai Lee, Chairman
Tel.: (886-2) 2365-6551
Fax: (886-2) 2368-8128
E-mail: mark@kingcar.com.tw
Internet: http://www.kingcar.com.tw

Pin Yee Enterprise Co Ltd
4Fl-1 30 Chi Ho Rd
Shihlin District, Taipei, Taiwan 111
Contact: Ms. Ching-Lien Yang, Chairman
Tel.: (886-2) 2886-6221
Fax: (886-2) 2586-6511

King Lucky Food Industrial Corp
2Fl-6 5 Lane 1 Nan King East Rd Section 1
Chungshan District, Taipei City, Taiwan 104
Contact: Hsi-ping Yang, Chairman
Tel.: (886-2) 2581-8402
Fax: (886-2) 2561-1818
Internet: http://www.kinglucky.com.tw

President Distilled Water Co Ltd
1 Alley 1 Lane 504 Chung Yang Rd
Nankang District, Taipei, Taiwan 115
Contact: Chin-fang Huang, Chairman
Tel.: (886-2) 2782-8811
Fax: (886-2) 2786-4710

Kuang Chuan Foods Ltd
18Fl 4 Min Chuan East Rd Section 3
Chungshan District, Taipei, Taiwan 104
Contact: Chairman
Tel.: (886-2) 2515-8688
Fax: (886-2) 2515-8699
E-mail: webmaster@kuangchuan.com
Internet: http://www.kuangchuan.com (In Chinese only)

Pro-Water Enterprise Co Ltd
302 Chung Shan Rd Section 4
Puli Chen, Nantou Hsien, Taiwan 545
Contact: Li-chen Chang Tung, Chairperson
Tel.: (886-49) 913-300
Fax: (886-49) 914-312

Rethty International Business co
12-22 Lane 212 Chung Shan Rd Section 4
Taiping City, Taiwan 411
Contact: Kuo-yang Chang, Chairman
Tel.: (886-4) 395-2812
Fax: (886-4) 395-2815
E-mail: undername@ms5.hinet.net

Kuang Fu Food Co Ltd
12, Ta Shan Pei, Feng Hsiang Vill
Hengshan Hsiang, Hsinchu Hsien, Taiwan 312
Contact: Shen-sung Liu, Chairman
Tel.: (886-3) 593-3281
Fax: (886-3) 593-3280

Rosa Foods Co Ltd
7Fl 199 Chung Ching North Rd Section 3
Tatung District, Taipei, Taiwan 103
Contact: Chun-Chin Lin, Chairman
Tel.: (886-2) 2585-5121
Fax: (886-2) 2593-5694
Internet: http://www.rosa.com.tw

Min Feng Enterprise Co Ltd
918 Wu Kuang Rd
Wujih Hsiang, Taichung Hsien, Taiwan 414
Contact: Chin-chuan Lin, Chairman
Tel.: (886-4) 338-5995
Fax: (886-4) 338-5903

Spring Pure Ltd
2-1 Lane 1 Tieh Shan
Puli Chen, Nantou Hsien, Taiwan 545
Contact: Ho-hsin Chang, Chairperson
Tel.: (886-4) 991-4838
Fax: (886-4) 991-4839

Taiwan Pineapple Group
15 Chung King South Rd Section 1
Chungcheng District, Taipei, Taiwan 100
Contact: Chairman
Tel.: (886-2) 2381-1711
Fax: (886-2) 2375-3074
E-mail: lois_tsai@mail.taiwan_pineapple. com.tw

Standard Beverage Co Ltd
Rm705 7Fl Lotus Bldg 136 Jen Ai Rd Section 3
Ta-an District, Taipei, Taiwan
Contact: Teh-feng Tsao, Chairman
Tel.: (886-2) 2709-2323
Fax: (886-2) 2706-7955

Taiwan Sugar Corp
266 Chien Kuo South Rd Sec 1
Chungcheng District, Taipei, Taiwan 100
Contact: Ping-tsai Chien, Chairman
Tel.: (886-2) 2326-1793
Fax: (886-2) 2706-7038

Sunex Mineral Water Corp
41-1 Wu Feng Rd
Chiaochi Hsiang, Ilan Hsien, Taiwan 262
Contact: Ching-chiu Chien, Chairman
Tel.: (886-3) 988-1568
Fax: (886-3) 988-1331

Vedan Enterprise Corp
65 Hsin An Rd
Shalu Chen, Taichung Hsien, Taiwan 433
Contact: Tou-hsiung Yang, Chairman
Tel.: (886-4) 662-2111
Fax: (886-4) 662-7351
E-mail: global@mail.vedan.com.tw
Internet: http://www.vedan.com.tw

Swire Coca-Cola (Taiwan) Ltd
46 Hsing Pang Rd
Taoyuan City, Taiwan 330
Contact: Jim Conybeare, Chairman
Tel.: (886-3) 364-8800
Fax: (886-3) 364-9900
E-mail: hoty@sct.swirebev.com

Vitalon Foods Co Ltd
5Fl-1 2 Tun Hua South Rd Section 2
Ta-an District, Taipei, Taiwan 106
Contact: Chiu Chin Hsu, Chairman
Tel.: (886-2) 2700-0057
Fax: (886-2) 2700-0351
E-mail: vitalon@vitalon.com.tw
Internet: http://www.vitalon.com (in Chinese only)

Taisun Enterprise Co Ltd
10Fl 99 Chang An East Rd Section 2
Chungshan District, Taipei, Taiwan 104
Contact: James Jen-Tao Chan, Chairman
Tel.: (886-2) 2506-4152
Fax: (886-2) 2506-4156
E-mail: taisun1@taisun.com.tw
Internet: http://www.taisun.com.tw (In Chinese only)

Wan Jia Jin Food Co Ltd
60 Sze Hai Rd Section 1
Peito Chen, Changhwa Hsien, Taiwan 521
Contact: Chao-hsin Wu, Chairman
Tel.: (886-4) 887-2878
Fax: (886-4) 887-3319

Taiwan Chemical Industrial Co Ltd
1Fl 27 Lane 176 Ta An Rd Section 1
Ta-an District, Taipei, Taiwan 106
Contact: Su-ching Tsai, Market Development Manager
Tel.: (886-2) 2704-4816
Fax: (886-2) 2704-1825
E-mail: k_chuen@hotmail.com

Wang Brothers Corp
4, Alley 8, Lane 149, Pateh Rd Section 2
Panchiao, Taiwan
Contact: Su-hui Kuo, Chairperson
Tel.: (886-2) 2506-9251
Fax: (886-2) 2506-9260

Wei-Chuan Foods Corp
25Fl 100 Hsin Tai 5th Rd Section 1
Hsihchih Chen, Taipei Hsien, Taiwan 221
Contact: Yin Heng Wei, Chairman
Tel.: (886-2) 2696-8388
Fax: (886-2) 2696-7863
Internet: http://www.weichuan.com.tw (In Chinese only)

Young Energy Co Ltd
1 Lane 236 Chi Hsiang Rd
Toucheng Chen, Ilan Hsien, Taiwan 261
Tel.: (886-3) 977-3147
Fax: (886-3) 977-3917

World Champion Co Ltd
7Fl 79 Chung Shan North Rd Section 2
Chungshan District, Taipei, Taiwan 104
Contact: Wen-chang Lin, Chairman
Tel.: (886-2) 2571-7271
Fax: (886-2) 2562-9689

BIBLIOGRAPHY

Print

Custom Statistics, The Board of Foreign Trade, Ministry of Economic Affairs, Republic of China-1995, 1996, 1997, 1998,1999, 2000

Department of Foreign Affairs and International Trade, Taiwan - A Guide for Canadian Business (InfoCentre code 160CA), April 1991.

Euromonitor International, The Market for Soft Drinks in South East Asia, Great Britain, 1996.

------. The Market for Soft Drinks in South East Asia, Great Britain, October 1998.

 Industrial Production Statistics, Ministry of Economic Affairs, Republic of China-1997, 1998, 1999

Statistics Department, Ministry of Finance, Republic of China

Taiwan Institute of Economic Research, Chi Chi Earthquake Impact of Taiwan Food Industry-2000 (Unpublished and based on ITIS Project by Food Industry Research & Development Institute)

------. Taiwan Food Industry-1997 Overview & 1998 Outlook (Unpublished and based on ITIS Project by Food Industry Research & Development Institute)

------. Taiwan Food Industry-1998 Overview & 1999 Outlook (Unpublished and based on ITIS project by Food Industry Research & Development Institute)

------. Taiwan Food Industry-1999 Overview & 2000 Outlook (Unpublished and based on ITIS project by Food Industry Research & Development Institute

Taiwan Promotion Opportunities Report, January 2000, USDA GAIN Report #TW0005

United States Department of Agriculture. GAIN Report #TW-9045: "Taiwan Agricultural Export Opportunities Report," August 1999.

Electronic

Asian Business Information Services: http://www.asianbis.com

China External Trade Development Council (CETRA): http://www.cetra.org.tw

OTHER REFERENCE MATERIAL

Print

Curry, Jeffrey. Passport Taiwan. World Trade Press, San Rafael, CA, 1998. WorldPress@aol.com

Useful Internet Sites

Agriculture and Agri-Food Canada: http://www.agr.ca

Agri-Food Trade Service: http://ats.agr.ca

Asian Business Information Services: http://www.asianbis.com

Asian Company Credit Reports: http://www.asiancredit.com

Canada Business Service Centres: http://www.cbsc.org

China External Trade Development Council (CETRA): http://www.cetra.org.tw

Department of Foreign Affairs and International Trade: http://www.dfait-maeci.gc.ca

Economic Development Corporation: http://www.edc.ca

ExportSource: http://exportsource.gc.ca

Governments on the WWW-China and Taiwan: http://www.gksoft.com/govt/en/tw.html

InfoExport: http://www.infoexport.gc.ca

Montgomery Network (International trade show organization): http://www.montnet.com

Search engine for Taiwan and Southeast Asia: http://www.sinica.edu.tw

Strategis: http://strategis.ic.gc.ca

Taiwan Department of Health (DOH): http://www.doh.gov.tw/english

Tradeport: http://www.tradeport.org

Trade Show Central: http://www.tscentral.com

U.S. Department of Agriculture, Foreign Agricultural Service: http://www.fas.usda.gov

World Bank: http://www.worldbank.org

Source: IDD Information Services, Tradeline, March 2000.

1. All monetary amounts are expressed in Canadian dollars, unless otherwise indicated. The conversion rate to Canadian dollars is based on IDD Information Services, Tradeline, June 2000.

2. Hey Song Beverage Co., one of Taiwan's leading beverage manufacturers.

3. For contact information regarding key organizations and references mentioned in this report, see Key Contacts and Support Services.