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The Market for Frozen Seafood Products in Spain

2003

Víctor J. Martín Cerdeño
Universidad Complutense de Madrid
Vjmartin@cee.ucm.es



Table of Contents

1.EXECUTIVE SUMMARY

2.MARKET STUDY

2.1 The food market in Spain
2.2 Frozen products
2.3 Frozen fish products
2.4 The business structure in Spain 
2.5 Foreign trade
2.6 Canada's position 
2.7 Distribution channels 
2.8 The hotel and restaurant channel 
2.9 The legislative environment 

3. ANNEXES



1. EXECUTIVE SUMMARY

Fish consumption has increased significantly in Spain in recent years. In the period 1996-2002, total fish product consumption rose by 26.2%, fresh fish by 17%, frozen fish by 36.3%, canned fish by 34.2% and seafood, molluscs and crustaceans by 36.2%. According to estimates by the Food and Agriculture Organization, after Portugal, Spain has the largest annual per capita fish consumption in Europe. On the world level, Spain ranks 21st in consumption, although it is the third-largest world importer, after Japan and the United States.

In 2001, frozen fish experienced the largest increase in recent years (with frozen fish growing by 6.3%, raising its weight out of all frozen seafood to 40%).

The positive trend in frozen fish consumption requires a special assessment because: the mad cow phenomenon has receded considerably; the Spanish fleet has encountered many problems in maintaining its levels of catch (mainly because it was evicted from the Moroccan market); the European Community is questioning the reduction in the Community fleet and the cutback in the catch; and last, the Prestige oil spill has led to environmental concerns.

Large volumes of fish are sold in Madrid through its central wholesale market (MERCAMADRID), which is the largest in Europe and ranks second only to Tokyo world wide. In other words, Madrid is the second largest market in the world based on the volume of fish sold.

Some special features of the Spanish market that should be noted are that fish costs an average of 10% less in Spain than in the rest of the European Union and that sometimes consumers are offered what is claimed to be fresh fish, but which is really thawed frozen fish, particularly in small neighbourhood fish stores.

Demand for sea products by Spanish consumers is clearly higher than Spanish fish production and therefore imports are a basic need in this sector. The coverage rate is 70%. In other words, more than 30% of the fish products consumed in Spain come from abroad.

Canada ranks sixth, after China, Norway, Iceland, Chile and Germany. However, it ranks higher than countries such as Denmark, New Zealand, Argentina and the Netherlands. Performance by the main exporters has been uneven between 1997 and 2000. In the case of Canada, for example, the market has shrunk by 5.5%.

On the Spanish market, frozen fish products are marketed through two channels –wholesalers and retailers.

WHOLESALE DISTRIBUTION

  • Wholesale distribution is mainly based on the MERCAS network operated by the crown corporation MERCASA. More than 60% of the fish and seafood consumed nationally is marketed through the MERCAS network. The figure rises to 95% if the areas of influence closest to these distribution centres, which are located in the most highly populated areas, are taken as references.

RETAILERS (Traditional fish stores)

  • Traditional fish stores and supermarkets sell most frozen fish (42.8% and 38.2%, respectively). Seafood, molluscs and crustaceans are mainly sold through traditional stores (close to 48%), with supermarkets and hypermarkets having smaller market shares (30% and 17%, respectively).

In recent years, hotels and restaurants have contributed to the expansion and diversification of the market for the main companies that sell frozen fish in Spain. This is clearly reflected in the following figures: in 1995, 83.2% of all fish was eaten in the home and restaurants consumed 14.1%; in 2002, 75.5% of fish was eaten in the home and 22.08% went to operations that sell meals outside the home.

Last, the analyses undertaken for this study point to the following aspects:

  • 1) Frozen products, particularly frozen sea products, have high growth potential on the Spanish market. The figures show that the trend has been steadily on the rise. Spanish consumers value the facility and ease offered by frozen products and increasingly believe them to be more healthy than other presentations.
  • 2) Hotels and restaurants make significant use of these products and have begun to demand items that are tailored exactly to their requirements (size, quality, packaging). This channel will be a key client in the coming years for producers and distributors of frozen fish products.
  • 3) Spain faces the problem of its dependency on foreign countries for these products and Spanish companies are addressing it with new investments to maintain their competitiveness and rescale their structures. Business movements in recent years (mergers, acquisitions, partnerships with foreign companies) indicate that this is an emerging market and that producers and distributors are taking positions to enable them to face the future.


2.MARKET STUDY

2.1The food market in Spain

According to information provided by the Spanish Ministry of Agriculture, Fisheries and Food (MAPA), total spending on food in Spain in 2002 was €66,242 million. This figure includes spending by households, hotels and restaurants and institutions. The figure is €4,802 million higher than in 2001 (for a nominal increase of 7.8% or of 3% in real terms). Growth in total spending is due to an increase in each of the market segments studied: 8.4% for households, 6% for hotels and restaurants, and 8% for institutions.

The main thing to note with regard to the structure of spending on food in 2002 was the scant change compared to the previous year and even over the last five years (1997-2002). In other words, there has been a drop in the relative weight of vegetable fats, bread and cereals, and an increase in the share of fish, fruits and vegetables over that period.

Concretely, fish consumption has increased significantly in recent years in Spain. In 1996-2002, total fish consumption grew by 26.2%, frozen fish by 36.3%, fresh fish by 17%, canned fish by 34.2% and seafood, molluscs and crustaceans by 36.2%.

According to estimates by the Food and Agriculture Organization, after Portugal, Spain has the largest annual per capita fish consumption in Europe. On the world level, Spain ranks 21st in consumption, although it is the third-largest world importer, after Japan and the United States.

Large volumes of fish are sold in Madrid through its central wholesale market (MERCAMADRID), which is the largest in Europe and ranks second only to Tokyo world wide. In other words, Madrid is the second largest market in the world based on the volume of fish sold. It is worth noting that fish costs an average of 10% less in Spain than in the rest of the European Union.


2.2 Frozen products

Billings or business volume of the 2,000 largest companies on the Spanish market for perishable foodstuffs amounted to €39,667 million in 2001, for an increase in sales of 10.8% over the previous year.

Based on the classifications of foodstuffs most widely used by specialized institutions (ALIMARKET, MAPA, MERCASA, AC Nielsen), frozen products account for a significant percentage of perishable foods together, for example, with fruits and vegetables, meat, eggs, dairy products, etc. According to AC Nielsen, frozen foods account for 7.5% of total sales by food category.

Frozen foods cover a very heterogeneous set of products, with very different characteristics and properties. Fish and seafood, both prepared and unprepared, are the largest family in the category.

Unlike vegetables, frozen fish saw the largest increase in recent years in 2001, rising to 340,000 MT (with frozen fish growing by 6.3%, raising its weight out of all frozen seafood to 40%). This behaviour requires a special assessment because: the mad cow phenomenon has receded considerably; the Spanish fleet has encountered many problems in maintaining its levels of catch (mainly because it was evicted from the Moroccan market); the European Community is questioning the reduction in the Community fleet and the cutback in the catch; and last, the Prestige oil spill has led to environmental concerns.

The global market for frozen products in Spain (i.e. fish, vegetables, pre-cooked foods and even ice cream) is the fifth largest in the European Union in absolute terms (ahead of the United Kingdom, Germany, France and Italy). However, the data for Spain could be under-estimated in this ranking. In recent years, there has been a marked increase in frozen fish consumption: in 1996, average consumption was 3.3 kg per capita, while in 2002 it had increased to 4.5 kg per capita. The figures for frozen seafood were 2.9 kg per capita in 1996 and 4.4 kg in 2002.

Frozen food manufacturers are attempting to promote the use of their products in two ways. On the one hand, they stress the ease and facility of their use as their main identifier for consumers. On the other, the companies are also beginning to stress the healthy nature of this broad gamut of foods (particularly fish and vegetables). For example, PESCANOVA has launched a publicity campaign in which it advertises hake as a natural source of Omega 3, and advertising that offers recipes to promote the use of frozen foods on account of their health benefits has had good results.

Frozen Food Month was celebrated in March 2003 for the first time in Spain, as a way of promoting consumption of these products, informing consumers about their quality and dispelling myths. The messages have stressed the nutritional properties of these foods and their ease of use. The campaign had a budget of €1 million and 10 companies, the Fund for the Regulation and Organization of the Market for Fish Products and Farmed Fish (FROM) and the Spanish Association of Commercial Coding (AECOC) participated. Special promotional events were held at sales points, publicity campaigns in the media, talks for groups of housewives, etc. The promoters have evaluated the campaign positively (campaigns of this kind have been carried out for years in the United States) and have announced their intention to continue it annually.


2.3 Frozen fish products

There has been a very significant increase in the use of fish in the diet of Spanish families. While 29 kg per capita were consumed in 1996, by 2002 the figure had risen to over 36.6 kg (see Table 1). Looking in greater detail at developments between 1996 and 2002 broken down by category into fresh fish, frozen fish, canned fish, and seafood, molluscs and crustaceans, the following has been observed:

  • The structure of consumption between 1996 and 2002 indicates that more fresh fish, more frozen fish, more canned fish and more seafood, molluscs and crustaceans were consumed (the slowest growth is in fresh fish and the fastest in frozen fish).
  • Frozen fish consumption has grown by 36.3%, fresh fish by 26.2%, canned fish by 34.2%, and seafood, molluscs and crustaceans by 36.2%. These increases are truly significant.
  • By product, the marked growth in frozen hake/croaker and in canned tuna/bonito is noteworthy. The only drop was in per capita consumption of trout.
Table 1. Structure and trends in fish consumption (in and outside the home)
  2002 1996 2002-1996
  Kg./ capita % inside the group % between groups Kg./ capita % inside the group % between groups
TOTAL FISH PRODUCTS 36.6   100.0 29.0   100.0 26.2
TOTAL FRESH FISH 16.5 100.0 45.08 14.1 100.0 48.8 17.0
HAKE/GROUPER 3.4 20.6   2.8 19.8   70.0
SARDINES/ ANCHOVIES 3.4 20.6   2.7 19.2   25.9
TUNA/BONITO 0.7 4.2   0.5 3.2   40.0
TROUT 0.7 4.2   0.9 6.2   -22.2
OTHER 8.3 50.3   7.3 51.5   13.6
TOTAL FROZEN FISH 4.5 100.0 12.2 3.3 100.0 11.5 36.3
HAKE/ GROUPER 2.1 46.6   1.8 53.6   110.0
OTHER 2.4 53.4   1.5 46.4   60.0
TOTAL CANNED 4.7 100.0 12.8 3.5 100.0 12.0 34.2
SARDINES 0.3 6.3   0.4 (*) 12.4   -25.0
TUNA/BONITO 2.5 53.2   1.8 51.5   150.0
OTHER 1.9 40.5   1.3 36.1   46.1
SEAFOOD, MOLLUSCS, CRUSTACEANS 10.9 100.0 29.8 8.0 100.0 27.7 36.2
FRESH 6.2 56.8   4.8 60.4   27.5
COOKED 0.3 2.7   0.25 3.1   20.0
FROZEN 4.4 40.5   2.9 36.5   51.7

(*) Included sardines + anchovies in 1996 and only sardines in 2001.
Source: Own, based on data from MAPA.

The market for frozen fish products made considerable headway in 2002 in the household consumption channel. The Ministry of Agriculture, Fish and Food (MAPA) estimated the increase to exceed 11.5%, for more than 227,000 MT, noting the particularly good behaviour of fish and crustaceans. Hake continues to be the main fish, accounting for one third of the market in terms of volume. Even so, the main relative increases were in species such as cod and salmon, which have moved from being sold in other presentations (fresh, smoked, pickled) to having a larger presence among frozen fish. Molluscs have not performed as well, except for mussels, although the volume of frozen mussels sold is still very small. Cephalopods have not performed well during 2002, owing to the increase in their price.

Table 2 and Graph 1 show how total fish purchases are distributed among households, hotels and restaurants and institutions, broken down by type of product. Households take about 75.5%, hotels and restaurants 22% and institutions just over 2.4%. It is worth noting that households have increased their consumption of fresh fish, institutions of frozen fish, and hotels and restaurants of seafood, molluscs and crustaceans.

Table 2. Volume of fish bought by households and other customers in 2002 (mill. kg)
  households hotels & restaurants institutions total purchased total per capita (kg)
TOTAL FISH PRODUCTS 1121.95 328.09 35.96 1486.00 36.6
TOTAL FRESH AND FROZEN FISH 683.66 141.19 28.29 853.14 21.0
FRESH FISH 551.41 110.30 9.44 671.15 16.5
Hake and grouper 120.30 16.80 2.22 139.33 3.4
Sardines and anchovies 103.28 33.51 0.82 137.62 3.4
Sole 21.31 6.02 0.80 28.13 0.7
Salmon 35.11 6.01 0.68 41.80 1.0
Tuna and bonito 18.71 7.56 0.32 26.59 0.7
Trout 22.90 3.21 0.56 26.67 0.7
Cod 18.88 6.37 0.81 26.06 0.6
Other fish 210.93 30.82 3.22 244.97 6.0
FROZEN FISH 132.24 30.89 18.95 182.09 4.5
Hake and grouper 63.66 9.28 11.57 84.51 2.1
Sole 13.45 2.55 1.69 17.69 0.4
Salmon 2.06 0.99 0.45 3.51 0.1
Cod 6.19 2.30 0.81 9.29 0.2
Other fish 46.89 15.78 4.43 67.09 1.7
CANNED FISH AND SEAFOOD 150.68 35.98 2.27 188.94 4.7
Sardines and anchovies 11.15 2.52 0.12 13.78 0.3
Tuna and bonito 77.13 20.81 1.87 99.81 2.5
Other fish and seafood 62.40 12.65 0.29 75.34 1.9
SEAFOOD, MOLLUSCS AND CRUSTACEANS 287.61 150.92 5.40 443.93 10.9
Fresh 180.00 70.30 1.46 251.76 6.2
Cooked 12.43 1.38 0.18 13.99 0.3
Frozen 95.18 79.24 3.77 178.18 4.4

Source: Owing using data from MAPA (2003).

Graphs 2 to 5 show the share of the main products in consumption and spending, of frozen fish on the one hand and seafood, molluscs and crustaceans on the other. Distribution between the two variables studied (consumption and spending) is fairly balanced and shows the relative importance of each specific product in the diet of Spanish households.

Graph 1. Share of each sector out of fish purchased by households and outside households 2002 (%)

Source: Own based on data from MAPA (2003).

Graph 2. Frozen fish consumption by product, 2002 (%)

Source: Own, using data from MAPA.

Graph 3. Consumption of frozen seafood, molluscs and crustaceans by product, 2002 (%)

Source: Own, using data from MAPA.

Graph 4. Spending on frozen fish by product, 2002 (%)

Source: Own, using data from MAPA.

Graph 5. Spending on frozen seafood, molluscs and crustaceans, 2002 (%)

Source: Own, using data from MAPA.

In general, food consumption is seasonal, in other words, demand is not uniform throughout the year. In some months consumption is high and in others it is lower.

Graphs 6, 7 and 8 show the phenomenon of seasonality for fish products, broken down by consumption, spending and price. The results of the first two graphs are quite similar and, although it is risky to generalize, fish consumption tends to drop in the summer months and increase toward the end of the year – possibly because of the Christmas holidays when eating fish is traditional. Contrary to what might be thought, fish prices fall toward the end of the year.

Graph 6. Household consumption by month

Graph 7. Household consumption by month, 2002 (thousands of )

Graph 8. Fish prices by month, 2002 (?/kg)

On the Spanish market there are three vectors that signal developments in the frozen seafood sector:

  • The search for a rationalized chain of supply that offers regular supplies in terms of quantity, quality and price.
  • An increase in prepared foods, with processing plants being set up in the interior and at the fishing grounds.
  • There is a decided preference for brands, based on the development of value added products.

The frozen fish sector is one of the most complex in the food industry, with a chain made up of many links on its three levels: primary (ship owners, commodities exchanges and aquaculture companies, complemented by the work of importers and traders), industrial (with a wide array of processors, running from freezing aboard factory ships to the most complex processing plants), and commercial (wholesalers, regional distributors, national companies, brand name companies and companies specializing in sales to foreign markets).

In recent years, the structure has been eliminating operators who add little value. On the one hand, processes of vertical integration continue, led by companies that seek to have a presence on all links in the chain. And on the other, companies from the primary and commercial sectors are building processing facilities to permit them to confer value added on the product.


2.4The business structure in Spain

Spain ranks 16th in the world in overall fish production (aquaculture and commercial fishing), with the leading countries being China, Peru, Japan, Chile and the United States. Spanish fish production is an estimated 1.3 million tonnes, with a coverage rate of 70%, which means that it needs to turn to the foreign market to cover the demand of domestic consumers.

The European Union produces just under 7.9 million tonnes or just 7% of the world total. About 81.5% of its production is from commercial fishing, for slightly over 6.4 tonnes. Spain is the largest fishing power in the European Union.

In Spain, almost half of the companies in the fisheries sector prepare fish products. Canned products account for 40% in this group, while 5% prepares dried fish and 4% smoked fish. There are already more than 150 fish farms and there is a clear growth trend in this area.

The companies that control the frozen fish market in Spain tend to be large groups, with mainly Spanish capital, although with a strong international presence (see Table 3). In this sector, there is a clear trend towards mergers, which contributes to the process of business concentration.

The clearest example is PESCANOVA. The group’s provisioning apparatus continues to strengthen its potential, with new investments in aquaculture (the most recent in Muxia, La Coruña, for €50 million, where it will build a plant to raise turbot at the rate of 4,000 tonnes a year). With the acquisition of PESCAFINA, PESCANOVA assured a contract to distribute products from the Moroccan firm Derhem Seafood in Spain and Portugal, involving 3,500 tonnes a year of cephalopods and other fish from the Alhajita fishing ground. On the industrial level, it is investing in a facility to cook crustaceans and seafood with the capacity to process 60 tonnes a day. In its commercial policy, it has wagered on convenience of its products (hake as a natural source of Omega 3). It also offers the Cofrío line for the wholesale channel, the Caternova line for hotels and restaurants and the Friser Division for home sales.

Therefore, on the Spanish market, after the positive impact of the mad cow crisis began to wane, the frozen fish companies made a serious wager on rescaling to maintain their competitiveness and increase their market share. During 2001, this strategy took the form of acquisitions and regroupings of companies (for example, PESCANOVA, BANCHIO, DIMAROSA and PROCOSUR) and heavy spending to set up processing facilities or to establish subsidiaries abroad (in the case of FREIREMAR, GALFRIO, INTERALIMENT and COCEDERO DE MARISCOS).

Table 3. Main companies in the frozen fish sector in Spain, 2003
COMPANY LOCATION VOLUME 2000 MT VOLUME 2001 MT VOLUME 2002 MT BRAND
GRUPO PESCANOVA Vigo (PO) 110.000 120.000 112.000 Pescanova
GRUPO FREIREMAR Las Palmas 72.000 76.000 82.000 Freiremar/ Nakar
GRUPO AMASUA Barcelona/Madrid 52.000 53.000 52.700 Frío Condal/ Pesca del sur
GRUPO BANCHIO Las Palmas 32.000 43.500 45.000 Marafri/ Royal Greenland
GRUPO IBERICO CONGELADOS SA Vigo (PO) 36.000 38.760 40.000 Nos
MARFRIO SA (GRUPO) Vigo (PO) 35.000 35.000 35.000 Marfrío
PESCAPUERTA SA Vigo (PO) 41.000 31.000 40.000 Pescapuerta
FANDICOSTA SA Mos (PO) 28.000 30.000 35.000 Frigomós
CONGELADOS Y FRESCOS DEL MAR SA Madrid 23.000 25.163 25.000 Antonio and Ricardo
SA EDUARDO VIEIRA Vigo (PO) 23.666 24.000 27.000 Vieirasa
GALFRIO SA Marín (PO) 17.500 23.000 17.099 Galfrío
CONGELADOS Y DERIVADOS SA Onzonilla (LE) 19.000 21.120 22.000 Elmar
FRIGORÍFICOS FANDIÑO SA Vigo (PO) 19.000 20.092 18.120 Fandiño/ Frigofan
ICELAND IBERICA SA Barcelona 15.000 20.000 20.000 Icelandic
MIGUEL MEDICIS SA San Juan (A) 15.000 19.000 19.000 Miguel Médicis

Source: Own, using different sources.

The sector leader (PESCANOVA) sells about 120,000 tonnes of frozen products a year, followed by FREIREMAR which sells 82,000 tonnes, while the third-largest company sells about 55,000 tonnes. Two other groups (AMASUA and BANCHIO) sell 45,000 and 40,000 tonnes respectively. Taken together, there are more than 12 companies that sell more than 20,000 tonnes a year (PESCANOVA, FREIREMAR, AMASUA, BANCHIO, GRUPO IBERICO DE CONGELADOS, MARFRIO, PESCAPUERTA, FANDICOSTA, COGELADOS Y FRESCOS DEL MAR, EDUARDO VIEIRA, GALFRIO and CONGELADOS Y DERIVADOS).

One of the most significant aspects of the companies that produce frozen products in Spain is the major efforts they are making to sell products under brand names, which increases their profit margins. The process is slow and bulk products and unprocessed frozen fish are still much larger.


2.5 Foreign trade

As was said in the introduction to this study, fish consumption has increased significantly in recent years in Spain. In the period 1996-2002, total fish product consumption rose by 26.2%, fresh fish by 17%, frozen fish by 36.3%, canned fish by 34.2% and seafood, molluscs and crustaceans by 36.2%.

Consequently, demand for fish products by Spanish consumers outstrips Spanish fish production and imports are a basic need in the sector. The coverage rate is 70%. In other words, more than 30% of the fish products consumed in Spain come from abroad. This circumstance has repercussions for the country’s macroeconomic situation, since close to 10% of Spain’s trade deficit can be attributed to imports of fish products.

This situation on the Spanish market has been a spur for the internationalization of many of the main Spanish companies, which have gained a foothold in other countries with large fish resources by establishing joint ventures with local partners that can channel part of the products into the Spanish market. There are Spanish companies in Ireland, Scotland, South Africa, Argentina, the United States, Denmark, Namibia, Ecuador, Peru, Chile, etc. Another example is the main company in the sector (PESCANOVA), which has 85 companies in Europe, Africa, Oceania and South America.

Imports of fresh fish amount to about 217,000 tonnes a year, worth close to €665 million. For frozen fish, purchases from abroad amounted to 348,000 tonnes, worth €468 million. Imports of crustaceans – about 124,000 tonnes and €774 million – and molluscs – for 294,000 tonnes and €577 million – are also important.

Imports of frozen fish include 114,000 tonnes of tuna for the canning industry. The Spanish market also buys 79,300 tonnes of fish fillets, 266,500 tonnes of molluscs and 127,400 tonnes of crustaceans from abroad. Overall, it imports just under 805,150 tonnes of frozen fish products, for an inter-annual increase of nearly 5% over the previous year. By item, imports of fish fell by 5.2% (particularly noticeable in the cases of sardines, monkfish and hake which were affected by rising prices, although balanced by the increase in the purchase of seabass and guilthead) but there was an increase in fish fillets of 18%, crustaceans of 17.7% and molluscs of 10.2%.

Imports rose significantly in 2001 and were the main motor for growth in the Spanish market. Their average growth index during that year was 20.2% in volume and 22.9% in value. The most relevant relative shares were fish fillets (increase of 32% in volume and 58% in value) and frozen fish itself (increase of 24% in volume and 36% in value). However, the increase was smaller for crustaceans (increase of 15% in volume and of 7% in value) and molluscs (increase of 13% in volume and of 21% in value).

Argentina, clearly, and Namibia are the countries from which most frozen products are imported, representing 18.6% and 9.9%, respectively, in volume. As for value, the two countries accounted for 20.3% and 8.8%. It should be recalled that the breakdown of the fishing agreement with the Moroccan government has created a new scenario that is changing the balance on Spain’s foreign market.

However, Spain also sells fish products to third countries. Its main exports are composed of 74,000 tonnes of fresh fish (€296 million), 367,000 tonnes of frozen fish (€339 million), 148,000 tonnes of molluscs (€294 million), 98,000 tonnes of canned fish (€316 million) and 32,000 tonnes of crustaceans (€129 million).

The final balance between exports and imports presents a large deficit of 260,910 MT and €1,334 million, placing exports in a very secondary position to imports, but which are seen as a very specific alternative for certain products where the market is mature and saturated. It is worth noting that the average price for one kilogram of exported fish rose by 4.5% in 2001 (up to €1.62), which is exactly twice the rise for imported fish of just 2.3%, with an average cost of €2.68.

In the concrete case of frozen fish products, imports are far higher than exports, although it should be stressed again that on some occasions the imports are controlled at origin by Spanish companies.


2.6 Canada's position

Canada is a country with a long fishing tradition. Its fleet and industry have turned economic activities related to Canadian frozen fish products into an international benchmark for the industry.

In Spain, the Spanish Foreign Trade Bureau (ICEX) prepares different reports using data from the Statistics Division of the United Nations Organization. Based on that information, the following graphs show the main exporters of frozen fish (based on its significance in value and volume we have chosen product 030420 – Frozen fish fillets).

Canada ranks sixth after China, Norway, Iceland, Chile and Germany. However, it ranks higher than Denmark, New Zealand, Argentina and the Netherlands. Performance by the main exporters has been uneven between 1997 and 2000. In the case of Canada, for example, the market has shrunk by 5.5%.

Performance of the main exporters.

The following graph shows the world ranking of the main exporters of frozen fish fillets. Canada has 5% of the share – for sixth place – and its share is similar to that of Chile, Germany, Denmark and New Zealand. However, it saw a relative loss in share within that group of countries in 1997-2000.

This graph shows the world ranking of the main exporters of frozen fish fillets.

The position of some exporters such as Germany and the Netherlands is noteworthy when we examine the potential of their fishing fleets. Given the number of vessels and people who are involved in the fishery, they do not seem to merit such a high ranking. One explanation lies in the peculiarities of international trade. It is likely that third countries use Germany and the Netherlands as springboards for selling their frozen fish products and therefore, the final transactions with the importing country are included in their trade balances. However, it is difficult to give exact figures and quantities, although they are probably significant.

Last, Table 4 reflects the imbalance in trade relations between Spain and Canada with regard to fish, molluscs and crustaceans. Spanish exports are virtually non-existent, while imports are much more significant (the coverage of imports with exports is only slightly more than 3%).

This table is also interesting because it shows the time distribution of trade relations between Spain and Canada for this set of products. Canada sells more fish, molluscs and crustaceans to Spain in April, June, July, September, November and December.

Table 4. Trade balance of Spain with Canada in fresh and frozen fish, molluscs and crustaceans, 2002 (thousands of euros)
  Exports Imports Balance Coverage (%)
January 0 1847 -1847 0
February 0 1537 -1537 0
March 165 1591 -1426 10.40
April 0 2045 -2045 0
May 47 1997 -1949 2.37
June 42 2006 -1964 2.10
July 0 2093 -2093 0
August 0 1720 -1720 0
September 260 2447 -2187 10.62
October 193 1557 -1564 11.00
November 27 2112 -2085 1.27
December 0 2428 -2428 0
TOTAL 735 23579 -22845 3.12

Source: Own using data from the Spanish Foreign Trade Bureau (ICEX).


2.7 Distribution channels

In the Spanish market there are two marketing channels for frozen fish products – wholesale and retail.

Fish that is unloaded from ships is sold on the 291 commodities exchanges – although in aquaculture, canned fish and frozen fish the process of vertical integration is very high. From the commodities exchanges, the fish goes to the wholesale market – in other words, to operators who buy wholesale and then sell to small operations, fish stores, hotels or restaurants, but never to the final consumer.

As a cornerstone of wholesale activities, the MERCAS network sells 520,000 tonnes of fish products a year, 60% of which is fresh, 20% frozen and the rest is fresh shellfish (remember that MERCAMADRID is the second largest in the world after Tokyo).

More than 60% of the fish and seafood consumed nationally is marketed through the MERCAS network. The figure rises to 95% if the areas of influence closest to these distribution centres, which are located in the most highly populated areas, are taken as references. The value of the fish products sold by the MERCAS network in 2001 was €2,530 million, with €1,875 million corresponding to fresh products and the rest to frozen products.

Therefore, wholesale distribution in Spain largely depends on the MERCAS network belonging to the crown corporation MERCASA. Today, there are wholesale fish markets in MERCABADAJOZ, MERCABARNA, MERCABILBAO, MERCACORDOBA, MERCAGRANADA, MERCAIRUÑA, MERCAJEREZ, MERCALASPALMAS, MERCALEÓN, MERCAMADRID, MERCAMÁLAGA, MERCAMURCIA, MERCAPALMA, MERCASALAMANCA, MERCASEVILLA, MERCAVALENCIA Y MERCAZARAGOZA.

Tables 5 and 6 give detailed information on volume and consumption for sales of fish and seafood by the MERCAS network:

  • In total, during 2001 close to 520,000 MT of fish products were sold at the MERCASA centres for a value of €655 million.
  • Frozen products distributed through the network amounted to nearly 109,000 MT and were worth more than €655 million.
  • MERCAMADRID, MERCAVALENCIA and MERCABARNA are the three distribution centres with the largest share in marketing frozen fish in the country (34%, 23% and 16%, respectively).
Table 5. Sales of fish and shellfish through the MERCAS network, 2001 (tonnes)
  FRESH FISH FRESH SHELLFISH FROZEN TOTAL
  MT % s/Net MT % s/Net MT % s/Net MT % s/Net
MERCABADAJOZ 1447 0.5 273 0.3 78 0.1 1798 0.3
MERCABARNA 54587 17.2 27483 29.6 17405 16.0 99475 19.1
MERCABILBAO 24040 7.6 5624 6.1 7675 7.0 37339 7.2
MERCACORDOBA 7050 2.2 1314 1.4 1264 1.2 9628 1.9
MERCAGRANADA 9706 3.0 2977 3.2 2127 2.0 14810 2.8
MERCAIRUÑA 3651 1.1 905 1.0 486 0.4 5042 1.0
MERCAJEREZ 412 0.1 197 0.2 154 0.1 763 0.1
MERCALASPALMAS 273 0.10 0 0.0 2890 2.7 3163 0.6
MERCALEON 1926 0.6 585 0.6 24 0.0 2532 0.5
MERCAMADRID 100300 31.5 23097 24.9 36665 33.7 160062 30.8
MERCAMALAGA 29686 9.3 4415 4.8 2262 2.1 36363 7.0
MERCAMURCIA 1888 0.6 347 0.4 1950 1.8 4185 0.8
MERCASALAMANCA 3394 1.1 407 0.4 119 0.1 3920 0.8
MERCASEVILLA 21460 6.7 5750 6.2 8263 7.6 35473 6.8
MERCAVALENCIA 31369 9.9 17972 19.4 24866 22.8 74207 14.3
MERCAZARAGOZA 27098 8.5 1402 1.5 2722 2.5 31222 6.0
TOTAL 318287 100.0 92748 100.0 108950 100.0 519985 100.0

Source: MERCASA.

Table 6. Sales of fish and shellfish in the MERCAS network, 2001 (millions of euros)
  FRESH FISH FRESH SHELLFISH FROZEN TOTAL
  Mill € %s/ RED Mill € %s/ RED Mill € %s/ RED Mill € %s/ RED
MERCABADAJOZ 5.49 0.4 1.14 0.3 0.71 0.1 7.34 0.3
MERCABARNA 288.61 20.2 116.80 26.4 121.87 18.6 527.29 20.9
MERCABILBAO 89.09 6.2 23.71 5.4 38.89 5.9 151.69 6.0
MERCACORDOBA 15.75 1.1 4.98 1.1 4.96 0.8 25.69 1.0
MERCAGRANADA 23.93 1.7 12.33 2.8 11.69 1.8 47.95 1.9
MERCAIRUÑA 19.42 1.4 6.74 1.5 2.87 0.4 29.03 1.1
MERCAJEREZ 1.44 0.1 0.60 0.1 1.15 0.2 3.20 0.1
MERCALASPALMAS 0.52 0.0 -- -- 9.86 1.5 10.39 0.4
MERCALEON 8.10 0.6 2.67 0.6 0.14 0.0 10.92 0.4
MERCAMADRID 496.77 34.7 128.18 28.9 228.19 34.9 853.14 33.7
MERCAMALAGA 121.25 8.5 35.10 7.9 14.84 2.3 171.20 6.8
MERCAMURCIA 7.12 0.5 1.58 0.4 6.65 1.0 15.35 0.6
MERCASALAMANCA 15.32 1.1 2.36 0.5 0.64 0.1 18.32 0.7
MERCASEVILLA 51.69 3.6 19.82 4.5 32.71 5.0 104.22 4.1
MERCAVALENCIA 148.50 10.4 77.78 17.6 163.73 25.0 390.01 15.4
MERCAZARAGOZA 138.55 9.7 9.30 2.1 15.24 2.3 163.08 6.4
TOTAL 1431.57 100.0 443.10 100.0 654.15 100.0 2528.82 100.0

Source: MERCASA.

The participation of retail outlets – in other words, shops that sell the products to end consumers – is an important factor in Spain’s market for frozen fish. AC Nielsen gives the following figures for unprepared frozen and prepared frozen fish:

  • Hypermarkets sell 30% in both cases (27.6% and 28.5% respectively)
  • Supermarkets with sales areas of over 100m2 sell a higher percentage of unprepared frozen fish (21.6% compared to 15.9%)
  • Supermarkets between 401m2 and 1000m2 sell slightly less than 20% (18.1% for unprepared frozen fish and 19.7% for prepared frozen fish)
  • Small supermarkets, i.e. those between 100 m2 and 400m2 exhibit marked differences, selling 17.5% of unprepared frozen fish and 26.7% of prepared frozen fish
  • Traditional fishmongers sell 7.1% unprepared frozen fish and just 3.6% prepared frozen fish.

Graph 11 summarizes all the information obtained from the database of the universe of AC Nielsen.

Graph 11. Sales of frozen fish and shellfish by channel

Source: AC Nielsen

The information prepared by MAPA gives a different statistical slant on the marketing of fish through the different retails sales channels. In this case, traditional fish stores and supermarkets sell the largest volumes of frozen fish (42.8% and 38.2%, respectively) while seafood, molluscs and crustaceans are bought by consumers at traditional fish stores (almost 48%) and the share sold by supermarkets and hypermarkets is much lower (30% and 17% respectively).

The annex to this report gives the names of the departments or buyers responsible for buying frozen fish for the main chains of Spanish supermarkets and hypermarkets.

The price variable is fundamental for consumer decisions. An examination of the price per unit of frozen fish indicates that traditional fish stores are the cheapest channel, followed by the supermarket and the hypermarket. The most expensive channel is direct-to-home sales. With respect to the price per unit of seafood, molluscs and crustaceans, traditional shops, supermarkets, hypermarkets and direct-to home sales offer the most competitive prices, in descending order. As mentioned in the introduction to this study, fish in Spain costs 10% less than the European Community average, with the price being very similar to the price on the Portuguese market.

Last, the phenomenon of brand names in the retail trade in frozen fish products should be kept in mind. There is a dual tendency: on the one hand, there is one brand name that captures almost half the sales, while on the other, distributor’s brands (or no-name products) also account for a very high percentage.


2.8 The hotel and restaurant channel

This channel refers to the consumption of food by individuals in establishments that specialize in preparing it, which offer a series of complementary services that determine the customer's choice.

They can be divided into restaurants of all kinds; cafeterias that sell cold or hot meals and beverages for a quick meal; and café-bars which are very complicated to measure statistically.

In 2002, the hotel and restaurant sector spent €16,485 million on food, for a nominal increase of 6% and of 1.2% in real terms, over the previous year. This sector made purchases of 8,430 MT, for an increase of 1.5% over 2001. Graph 12 shows the makeup of the sector.

Graph 12. Hotel and restaurant establishments by types, 2002 (%)

Source: Own, using data from MAPA.

The general increases in the income of Spanish families in recent years may have translated, on the one hand, into a drop in relative demand for fish for household consumption and, on the other, into an increase in meals taken in restaurants.

Therefore, in some cases fish is ceasing to be a basic food and becoming a gastronomic speciality - for example, the relative significance of frozen fish is falling in households, while the consumption pattern remains constant in institutions.

This circumstance can be clearly seen in MAPA figures (2002): in 1995, 83.2% of all fish was consumed in households while the figure for restaurants was 14.1%; however in 2002, 75.5% of fish was consumed in households and 22.08% in restaurants. In both 1995 and in 2002 the relative share of institutions in fish consumption was 2.5%. Graph 13 shows relative demand by households, restaurants and institutions for 2002, broken down by the different subgroups of products.

Graph 13. Share of each sector in the consumption of fish products

Source: Own based on data from MAPA (2003).

For hotels and restaurants, fish products are mainly marketed by distributors (48.5%), wholesalers (18.8%) and traditional shops (17.4%) as shown in Graph 14.

Graph 14. Retail distribution of fish products by type of business

Source: Own, based on data from MERCASA.

In recent years, the hotel and restaurant channel has been helping to expand and diversify the market of the main frozen fish companies in Spain. The following examples can be given:

  • The launch of a new series for professional cooks by DELFÍN. The company already sells in different cash & carry and hotel and restaurant chains. It is negotiating with GRUPO ZENA DE RESTAURANTES Y PARQUES REUNIDOS to introduce its products in these segments (sales through this channel are forecast to grow by 35% in four years).
  • PESCANOVA, as part of its diversification strategy, puts out the line "Caternova" for social and commercial establishments.
  • FANDICOSTA, which has wagered on the brand strategy, has a line intended for the hotel and restaurant channel, sold in 2.5 kg packages.

It should be kept in mind that there is a clear relationship in the Spanish market between frozen fish products, hotel and restaurant activities and tourism. In 2002, the operators consulted agreed that the poor tourist season had slowed the advance of this channel.

To end, Graph 15 summarizes the share bought by hotels and restaurants out of the total, for certain concrete fish products.

Graph 15. Share taken by hotels and restaurants of fish, shellfish, molluscs and crustaceans (% of total purchases)

Source: Own, using data from MAPA.


2.9 The legislative environment

The sale of fish products is controlled in Spain by a series of regulations, both domestic and Community, designed to obtain proper market functioning and hence to improve relations among producers, distributors and consumers.

The regulations have been made compulsory as a result of the growing openness and globalization of markets, price stabilization at first sale and maintenance of market share. For proper operation of the market, it is necessary to regulate sales, preserve the quality of the product, promote transparency in trade and guarantee the quality of the product for the end consumer.

In the European Union, frozen fish is treated as a prepared product and therefore it is not subject to all the rules that apply to fresh fish. Frozen products are not sold through the commodities exchange. They can be sold directly to any distributor willing to market them to consumers.

Another relevant issue is that a great deal of frozen fish is produced aboard factory ships and can be bought or sold without the need to go to a port. A factory ship does not dock in port except on infrequent occasions, since it is served by other vessels that take it supplies and carry its products back to shore.

Given these special features of frozen fish, two basic concepts have been established in European Union controls and regulations: standard quality and trademark.

The Spanish government has approved Royal Decree 1380/2002 establishing the compulsory information to be included on the label of frozen and quick frozen fish, shellfish and aquaculture products. The new legislation came into force in January 2003.

By way of summary, the main rules governing the labelling of frozen and quick frozen fish products require that the following information appear on the labels of products sold on the Spanish market:

  • Sales name: commercial name and scientific name
  • The words "ultrafrozen" or "quick frozen", if applicable
  • Best before date
  • Storage conditions (storage temperature)
  • Lot No.
  • Net weight
  • When the product is iced, "drained net weight"
  • Name and address of the packer or manufacturer
  • Production method (commercially fished, farmed, or fresh-water fish)
  • Catch area
  • Ingredients (the ingredients are not necessary if the product consists of a single ingredient)
  • Health mark:
    a. Producing country (can be the country's initials in the case of European Union countries)
    b. Number in the General Health Register of Foods
    c. EC


3. ANNEX

(Contacts and addresses)

FAIRS

- Conxemar
October, 7 - 9, 2003, Vigo
www.conxemar.com

Alimentaria:
March, 8 - 12, 2003, Barcelona
www.alimentaria.com

MARCHÉS DE POISSON ET ASSOCIATIONS DE VENDEURS DE POISSON EN ESPAGNE

MERCABARNA
Centro Directivo, 5ª Planta
Zona Franca, Sector C- 08040 Barcelona
Tel: 93 335 53 00 Fax: 93 335 29 40
e-mail: mb@mercabarna.es
Web: www.mercabarna.es
Director of Fish Section/Directeur section poissons: D. Daniel Martínez

GREMIO DE MAYORISTAS MERCAT DEL PEIX
Mercabarna
Mercado Central de Pescados
08040 Barcelona
Tel: 93.336.38.00
Fax: 93.263.07.92
President/Président: D. Leandro Serra Pallarés

MERCABILBAO
Bº Ibarreta, 1
48970 Basauri (Bizkaia)
Tel: 94 449 08 93
Fax: 94 440 66 03
e-mail: imatorres@euskalnet.net
Web: www.mercabilbao.es
Director of Public Relations/Relations Publiques: Dª. Inmaculada Torres

ASOCIACION DE MAYORISTAS DE PESCADO DE BILBAO
Mercabilbao
Barrio Ibarreta s/n
48970 Basauri, Bilbao
Tel: 94 426 32 00
Fax: 94 426 13 51
President/Président: D. Pedro Urquijo

MERCAMADRID
Ctra. Villaverde-Vallecas, Km. 3,800
28053 Madrid
Tel: 91 785 00 00
Fax: 91786 00 99
e-mail: relpub@mercamadrid.es
Web: www.mercamadrid.es
Director of Fish Section/Directeur section poissons: D. Antonio Roldán

ASOCIACIÓN DE EMPRESARIOS MAYORISTAS DE PESCADOS
Mercamadrid
Ctra. Villaverde-Vallecas, Km. 3,800
28053 Madrid
Tel: 91 785 46 11
Fax: 91785 48 12
President/Président: D. Francisco Ángel Ferrer Alonso

MERCAVALENCIA
Ctra. En Corts 231
46013 Valencia
Tel: 96 324 15 00
Fax: 96 324 15 15
E-mail: larrey@mercavalencia.es
Web: www.mercavalencia.es
Director of Fish Section/Directeur section poissons: D. José Larrey

ASOCIACIÓN DE MAYORISTAS DE PESCADO DE VALENCIA
Mercavalencia
Crta En Corts 231 Nave 3
46013 Valencia
Tel: 96 367 05 25
Fax: 96 367 34 37
President/ Juan Bautista Botella Iglesias

MERCASEVILLA
Autovía Málaga, km 1.
41020 Sevilla
Tel: 954 99 87 68
Fax: 954 51 08 95Web: www.mercasevilla.com
Coordinator of Fish Section/Coordinateur section poissons: D. Javier Torres Rodríguez

ASOCIACION DE EMPRESARIOS MAYORISTAS DE PESCADOS DE SEVILLA
Mercasevilla
Autovía Málaga, km 1.
41020 Sevilla
Tel: 95 425 9994
Fax: 95 4 52 23 87
President/Président: D.Antonio Angel Bela Adamé


FROZEN FISH AND SEAFOOD BUYERS

Congelados y Derivados, S.A.
Trade mark: Elmar
Phone: 986 20 81 81
Fax: 986 29 75 79
Ctra. De Camposancos, 141
Zip code: 36213
Vigo
Pontevedra
Purchase director: Fernando Martín Pérez

Congelados y Frescos del Mar/Confremar
Trade mark: Antonio y Ricardo
Phone: 91 665 38 60
Fax: 91 695 96 59
Herreros, 48 Pol. Ind. Los Ángeles
Zip code: 28906
Getafe
Madrid
Purchase director: Rosana Fernández

Eduardo Vieira, S.A.
Trade mark: Vieirasa
Phone: 986 213 200
Fax: 986 214 639
Avda. Orillamar, 23
Zip code: 36202
Vigo
Pontevedra
Purchase director: Antonio Gauna

Fandicosta, S.A.
Trade mark: Frigomós
Phone: 986 326 800
Fax: 986 326 100
Verdeal, s/n
Zip code: 36957
Domaio-Moaña
Pontevedra
Purchase director: Carlos Ramos

Frigoríficos Delfín, S.A.
Trade mark: Delfín
Phone: 91 642 09 09
Fax: 91 642 01 51
c/ León, 52-54-Pol. Ind. Cobo Calleja
Zip code: 28940
Fuenlabrada
Madrid
Purchase director: José Miguel Andrés

Frigoríficos Fandiño, S.A.
Trade mark: Fandiño/ Frigofan
Phone: 986 447 384
Fax: 986 438 106
Avda. García Barbón, 62 - bl.1, ofic.entrep.
Zip code: 36201
Vigo
Pontevedra
Purchase director: Rey Rodríguez

Galfrío, S.A.
Trade mark: Galfrío
Phone: 986 89 00 00
Fax: 986 88 09 82
Zona servicios - puerto de marín
Zip code: 36910
Estribela
Pontevedra
Purchase director: Enrique Otero

Gedesco, S.A.
Trade mark: Maeso
Phone: 935 753 032
Fax: 935 753 469
pol. ind. la ferrería av. de la ferrería , 59-71
Zip code: 8110
Montcada I Reixac
Barcelona
Purchase director: Nuria Tamareu

Grupo Amasua
Trade mark: Frío Condal/Pesca del Sur
Phone: 91 564 40 30
Fax: 91 564 42 05
Eduardo del Palacio, 1
Zip code: 28002
Madrid
Madrid
Purchase director: Alveo Herdera

Grupo Banchio
Trade mark: Marafri/Royal Greenland
Phone: 928 327 070
Fax: 928 327 071
C/Blandy Brother,s/nº-Explanada Darsena Exterior-Zona V-Puerto de la Luz y de las Palmas
Zip code: 35008
Las Palmas
Las Palmas de Gran Canarias
Purchase director: Alfonso Perdomo

Grupo Freiremar
Trade mark: Freiremar/Nakar
Phone: 928 440 300
Fax: 928 440 303
Avda. De Los Consignatarios s/n
Zip code: 35008
Las Palmas
Gran Canarias
Purchase director: Juan Manuel Reina

Grupo Ibér. Congel., S.A.
Trade mark: Nos
Phone: 986 213 300
Fax: 986 204 669
Muelle Comercial de Bouzas, 20
Zip code: 36208
Vigo
Pontevedra
Purchase director: José Ramón Mosquera

Grupo Pescanova
Trade mark: Pescanova
Phone: 986 818 100
Fax: 986 818 220
C/ José Fernandez López s/n
Zip code: 36320
Chapela-Redondela
Pontevedra
Purchase director: Hilario Sanmarful

Icelandic Ibérica, S.A.
Trade mark: Icelandic
Phone: 93 478 80 00
Fax: 93 478 80 01
c/ Berguera, 1 edif. Muntadas
Zip code: 8820
El Prat de Llobregat
Barcelona
Purchase director: Skarphedinn Josepson

Jaime Estévez, S.L.
Trade mark: Terranova
Phone: 91 601 02 55
Fax: 91 601 02 56
c/ Morse, 28 - Pol. Ind. San Marcos
Zip code: 28906
Getafe
Madrid
Purchase director: Jaime Estévez Lumbreras

Jaime Soriano
Trade mark: De Agustín
Phone: 91 695 8362
Fax: 91 785 7084
Mercamadrid 079
Zip code: 28053
Madrid
Purchase director: Jaime Soriano de la Heras

Marfrío
Trade mark: Marfrío
Phone: 986 447 497
Fax: 986 432 437
Pza. De Compostela, 8-1º
Zip code: 36201
Vigo
Pontevedra
Purchase director: José Luis Amuedo

Mariscos Rodríguez
Trade mark: Dimarosa
Phone: 959 28 29 88
Fax: 959 24 51 44
Paseo de las Palmeras 46, Bajo
Zip code: 21002
Huelva
Purchase director: Jacinto Rodríguez

Miguel Medicis, S.A.
Trade mark: Miguel Médicis
Phone: 96 593 90 30
Fax: 96 565 27 76
Ctra. Alicante-Valencia, Km. 117.300
Zip code: 3550
San Juan
Alicante
Purchase director: José Molina

Pasapesca, S.A.
Trade mark: Pasapesca
Phone: 93 479 16 40
Fax: 93 478 36 73
Pol. Ind. Pratense, c/111
Zip code: 8820
El Prat de Llobregat
Barcelona
Purchase director: Rafael Paunes

Pereira Productos del Mar, S.A.
Trade mark: Pereira
Phone: 986 201 011
Fax: 986 201 203
c/ Beiramar, 59
Zip code: 36202
Vigo
Pontevedra
Purchase director: Luis López Boado

Ultracongelados Antártida
Trade mark: Pescanova
Phone: 947 474 056
Fax: 947 474 069
c/ Páramo 9 pol. Ind. Villayuda
Zip code: 9007
Burgos
Purchase director: Alberto Andrés

Unilever España
Trade mark: Nor
Phone: 93 483 31 00
Fax: 93 303 1164
Perú, 84
Zip code: 8018
Barcelona
Purchase director: Pedro Bayona


FROZEN FISH AND SEAFOOD BUYERS
(Hotels and restaurants)

Congelados y Frescos del Mar/Confremar
Trade mark: Antonio y Ricardo
Phone: 91 665 38 60
Fax: 91 695 96 59
Herreros, 48 Pol. Ind. Los Ángeles
Zip code: 28906
Getafe
Madrid
Rosana Fernández

Frigoríficos Delfín, S.A.
Trade mark: Delfín
Phone: 91 642 09 09
Fax: 91 642 01 51
c/ León, 52-54-Pol. Ind. Cobo Calleja
Zip code: 28940
Fuenlabrada
Madrid
José Miguel Andrés

Frigoríficos Fandiño, S.A.
Trade mark: Fandiño/Frigofan
Phone: 986 447 384
Fax: 986 438 106
Avda. García Barbón, 62 - bl.1, ofic.entrep.
Zip code: 36201
Vigo
Pontevedra
Rey Rodríguez

Pescanova
Trade mark: Pescanova
Phone: 986 818230
Fax: 986 818 108
c/ José Fernández López, s/n
Zip code: 36320
Chapela-Redondela
Pontevedra
José Antonio Fernández


ELECTRONIC LINKS TO THE FISHERIES SECTOR IN SPAIN

Xunta de Galicia [Regional government of Galicia]
Advisory service for fish, seafood and aquaculture
http://www.xunta.es/conselle/pe/index.htm

Puertos de Las Palmas [Ports of Las Palmas]
Page of the port authority of Las Palmas. Internal search engine, statistics, rates, events, annual reports
http://www.palmasport.es/

Consejo Económico y Social (CES) [Economic and Social Council]
Agenda, links and latest news on the CES
http://www.ces.es/

Pesquera Laurak Bat
Information on the company
http://www.bacalao.com/laurakbat.htm

Pesquera Rodríguez
Information on the company
http://www.bacalao-dorado.com/pesquera.htm

Transpesca
Information on the company
http://www.bacalao-dorado.com/transpesca

Vieirasa
Information on the company
http://www.bacalao-dorado.com/vieirasa.htm

Asociación Gallega de Armadores de Buques de Pesca de Bacalao (ARGABA) y Asociación de Empresas de Pesca de Bacalao, Especies Afines y Asociadas (ARBAC) [Gallegan Association of Cod Fisheries Ship Builders (ARGABA) and Association of Companies involved in the Fishery for Cod, Similar and Associated Species (ARBAC)
News about both associations.
http://www.bacalao-dorado.com

Asociación Nacional de Fabricantes de Conservas de Pescado y Marisco (ANFACO) [National Association of Fish and Shellfish Canners]
Statistics, circulars and other information on the association's activities.
http://www.anfaco.com

Asociación Española de Mayoristas, Importadores y Exportadores de Productos de la Pesca [Spanish Association of Wholesalers, Importers and Exporters of Fish Products]
Information and statistics on the activities of the association's members.
http://www.conxemar.com/conxemar-frames-e.html

Cofradía de Pescadores de Cedeira [Cedeira Fishermen's Association]
Data on sales and catch
http://heimdall.cesatel.es/pescacedeira/index.htm#

Cofradía de Pescadores de Guetaria [Guetaria Fishermen's Association]
Data on sales and catch
http://www.paisvasco.com/getaria/pesca.htm#link2

Federación Catalana de Cofradías de Pescadores [Catalan Federation of Fishermen's Associations]
Data on sales and catch
http://sbweb.udg.es/fl/webpesca/federacio.htm
Agrupación de Industrias Marítimas de Euskadi (ADIMDE) [Basque Maritime Industries Association]

World exchanges, commercial banks specializing in the maritime sector (BOE, BOPV, UE, REVIE). Links to publications on the maritime sector. Information on international maritime fairs and a consultation forum.
http://www.adimde.es/adimde/

Asociación de Ingenieros Navales y Oceánicos de España [Spanish Association of Naval and Ocean Engineers]
Work committees and groups, zone boards, government agencies, etc..
http://www.iies.es/navales/aine.html

Noribérica
Marketer of frozen fish on domestic and European markets, from African and South American fishing grounds.
http://www.galicianet.com/noriberica/

Pescanova
Information on the company
http://www.pescanova.es/

Pescafina
Information on the company
http://www.pescafina.com

Portel
Information on ports
http://www.portel.es

FROM
News
http://from.mapya.es/

FROM -links-
Links to companies and institutions of interest to the sector.
http://from.mapya.es/

Guía de las Principales Especies Pesqueras de Interés Comercial en España [Guide to the main fish species of commercial interest in Spain]
Information on the different species, the most usual gear in Spain, fish cuts. Includes a technical glossary.
http://www.from.mag.es/GUIA.HTM

Instituto Española de Oceanografía (IEO) [Spanish Oceanography Institute]
Fisheries research activities
http://www.ieo.es/

Instituto de Investigaciones Marinas (CSIC) [Marine Research Institute]
Research on development of the marine environment and the latest scientific achievements.
http://www.iim.csic.es/

Puertos del Estado. Investigación y desarrollo en el campo de la Oceanografía Física [Government Ports. Research and Development in the field of Physical Oceanography]
Control and management of measurement networks in Government Ports.
http://www.puertos.es

Comercialización en Mercados Mayoristas [Selling on Wholesale Markets]
Fish products. Marketing fish products. Marketing fresh fish products. Marketing frozen fish products. Marketing and prices of fresh fish. Marketing and prices of shellfish.
http://www.mercasa.es/html/

Mercabarna
Central supply markets
http://www.mercabarna.es

Mercamadrid
Central supply markets. Historical information o the fish market
http://www.mercamadrid.es/

Plan de Modernización del Sector Pesquero Andaluz [Plan to modernize the Andalucia fisheries sector]
Different programs in the plan
http://www.cap.junta-andalucia.es/

Ayudas al Sector Pesquero (Andalucía) [Assistance for the Andalucia fisheries sector]
Construction, modernization and reconversion of ships, port equipment, etc.
http://150.214.213.67/a_iii.html

Servicio de Información de Pesca (FIS) [Fisheries Information Service]
Information on companies, market prices, supply, news, fish farming, technologies, products, fairs, equipment, agencies and ports, etc.
http://www.fis-net.com/index.asp?l=s&p=300

Societe Mauritanienne de Comercialisation de Poissons
SMCP is the only exporter of frozen fish in Mauritania. It has an office in Las Palmas, Gran Canaria. Page in Spanish, Frensh and English
http://www.smcpsa.com

Ministerio de Pesca de Islandia [Ministry of Fisheries of Iceland]
The Icelandic government's web page gives access to the Ministry of Fisheries, with information in Spanish on the fleet and sector activities.
http://www.stjr.is/

D.G. 14 Comisión Europea - Fondos estructurales-[Euopean Commission - Structural Funds]
Review of the Structural Funds and the fisheries sector - changes to the mechanisms and continuity of interventions
http://europa.eu.int/comm/dg14/info/info26 es.htm

Marsource
Information on EU fisheries regulations, fish resources, trade, market and research on the sector and data on aquaculture
http://www.marsource.maris.int/

FAO
Results of the Kyoto Conference
http://www.fao.org/WAICENT/FAOINFO/FISHERY/agreem/

Sociedad para la Promoción de los Productos Agroalimentarios y Pesqueros de Francia (SOPEXA) [Agri-food and Fish Product Promotion Company of France]
Information on the company's promotions
http://www.frenchfoods.com

Ministere de l´Agriculture et de la Peche (France)
Information on the French fisheries sector
http://www.agriculture.gouv.fr

Ministery of Agriculture, Fisheries & Food (UK)
Information n the British fisheries sector
http://www.maff.gov.uk/

Comisión Internacional para la Conservación del Atún Atlántico (ICAT) [International Conference on Atlantic Tuna]
Information on the conference's activities
http://www.iccat.es/

La Guía On Line de Mercados Agroalimentarios [On-line Guide to Agri-Food Markets]
Directory of markets around the world
http://www.ediho.es/mercados/1.html

Acuerdos del Consejo de Ministros de Pesca de la Unión Europea [Decisions f the European Union's Council of Fisheries Ministers]
1999 quotas
http://www.from.mag.es/ACUERDOS.HTM

The European Environment Agency
http://www.eea.eu.int/

Guide to Oceanographic and Marine Data Information in Europe
Oceanographic and marine data
http://www.sea-search.net/welcome.html

Dirección General de Pesca de la Comisión Europea (DG 14) [Directorate General of Fisheries of the European Union]
General information on the fisheries sector, legislation, rates and quotas, proposals, funds, etc.
http://europa.eu.int/comm/dgs/fisheries/index_es.h

Consejo de Productos del Mar de Noruega [Norwegian Council of Fish Products]
Information on the council, exports, the sector in Norway and statistics for products.
http://www.infonoruega.com/pesca/pesca.htm

Coxemar
Journal of the Spanish Association of Wholesalers, Importers and Exporters of Fish Products.
http://www.conxemar.com/revista

Europa Azul [Blue Europe]
Bimonthly publication on the sector.
Http://www.europa-azul.com/

Revista Marítima [Maritime Journal]
Directories of interest to the sector and related activities, technical notes on the operational movements of ships, etc.
http://www.rm.com.ar/index.htm

Ingeniería Naval [Naval Engineering]
Journal published by the Association of Naval Engineers of Spain
Http://www.iies.es/navales/ainerevi.html

Rotación Digital [Digital Rotation]
Journal on the naval, maritime and fisheries sector.
http://www.mcnet.es/goodman2/

Mar y Pesca [Sea and Fish]
Monthly supplement prepared by FARO VIGO for the Marine Research Institute (CSIC)
http://www.iim.csic.es/

Industrias Pesqueras [Fishing Industries]
Biweekly maritime journal with news and regular sections of markets and legislation, etc.
www.industriaspesqueras.com

Agroes.com
Information on crop and livestock farming and fisheries.
http://AGROes.com

ARGABA Y ARBAC
Gallegan Association of Cod Fisheries Ship Builders (ARGABA) and Association of Companies involved in the Fishery for Cod, Similar and Associated Species (ARBAC)
http://www.bacalao-dorado.com

ANFACO
National Association of Fish and Shellfish Manufacturers
http://www.anfaco.com

Armadores de buques de pesca [Fishing vessel builders]
List of shipyards
http://www.adimde.es/armador.htm

ANABAC
National Association of Tuna Freezer Vessels
http://www.adimde.es/anabac.htm

ADIMDE
Basque Association of Maritime Industries
http://www.adimde.es

Ingenieros navales y oceánicos de España [Naval and Ocean Engineers of Spain]
Committees and workgroups.
http://www.iies.es/navales

Cofradía de pescadores de Cedeira [Cedeira Fishermen's Association]
Information on the association
http://heimdall.cesatel.es/pescacedeira/concedeira

FROM
Fondo de Regulación y Organización de Cultivos Marinos [Fund for the Regulation and Organization of Farmed Fish]
http://from.mapya.es

PRESTIGE
Special page with extensive information on the oil spill.
http://www.ccmm-prestige.cesga.es/

Noribérica
Sells frozen fish on national and European markets from African and South American fishing grounds
http://www.galicianet.com/noriberica

Pescanova
Information on the company and its products
http://www.pescanova.es

Pescafina
Information on the company and its products
http://www.pescafina.com

Portel
Information on ports
http://www.portel.es

Ultracongelados Antartida S.A.
Quick frozen fish company, specializing in scampi
http://www.u-antartida.com

EMFACAR, S.L
Processor and marketer of fish and aquaculture products
www.emfacar.com


FISHERIES ASSOCIATIONS

(Name / Abbreviation / Locality / Telephone / Fax)

  • FEDERACIÓN NACIONAL DE COFRADÍAS DE PESCADORES / MADRID / 91 531 98 04 / 91 531 63 20
  • FEDERACIÓN ESPAÑOLA DE ARMADORES DE BUQUES DE PESCA / MADRID / 91 309 20 20 / 91 309 37 29
  • FEDERACIÓN ESPAÑOLA DE ORGANIZACIONES PESQUERAS / FEOPE / MADRID / 91 533 38 84 / 91 534 37 18
  • ORGANIZACIÓN NACIONAL DE ASOCIACIONES PESQUERAS / ONAPE / MADRID / 91 399 13 10 / 91 399 51 47
  • ASOCIACIÓN DE EMPRESAS DE PESCA DE BACALAO. ESPECIES AFINES Y ASOCIADAS / ARBAC / MADRID / 91 315 19 65 / 91 315 26 73
  • AGRUPACIÓN DE ARMADORES BACALADEROS / AGARBA / A CORUÑA / 986 43 38 44 / 986 43 92 18
  • ASOCIACIÓN NACIONAL DE ARMADORES DE BUQUES CONGELADORES DE PESQUERIAS VARIAS / ANAVAR / VIGO / 986 43 38 44 / 986 43 98 18
  • ASOCIACIÓN DE ARMADORES DE BUQUES CONGELADORES DE PESCA DE MERLUZA / ANAMER / VIGO / 986 43 38 44 / 986 43 92 18
  • FEDERACIÓN DE ESPAÑA DE ARMADORES DE BUQUES DE PESCA / MADRID / 91 309 20 20 / 91 309 37 29
  • ASOCIACIÓN NACIONAL DE ARMADORES DE BUQUES CONGELADORES DE PESCA DE MARISCO / ANAMAR / HUELVA / 959 54 10 60 / 959 26 12 08
  • ASOCIACIÓN PROFESIONAL DE EMPRESAS DE ARMADORES DE BUQUES DE PESCA DE CADIZ / ASEMAR / CADIZ / 956 27 39 04 / 27 37 01 956 27 33 62
  • ASOCIACIÓN NACIONAL DE ARMADORES DE BUQUES CONGELADORES DE PESCA DE CEFALOPODOS / ANACEF / LAS PALMAS / 928 47 59 42 928 47 59 44
  • ORGANIZACIONES PRODUCTORES DE PESCA FRESCA DEL PUERTO DE BARBATE / BARBATE / 956 43 43 92 / 956 45 40 06
  • FEDERACIÓN ANDALUZA DE ASOCIACIONES PESQUERAS / FAAPE / ALGECIRAS / 956 63 01 32 / 956 63 07 13
  • ASOCIACIÓN NACIONAL DE BUQUES ATUNEROS CONGELADORES / ANABAC / BERMEO / 94 688 28 06 / 688 06 43 / 94 688 50 17
  • ORGANIZACIÓN DE PRODUCTORES ASOCIADOS DE GRANDES ATUNEROS CONGELADORES / OPAGAC / MADRID / 91 431 48 57 / 91 576 12 22
  • ORGANIZACIÓN DE PRODUCTORES PALANGREROS GUARDESES / ORPAGU / LA GUARDIA / 986 60 90 45 / 986 61 16 67
  • ASOCIACIÓN NACIONAL DE ARMADORES DE BUQUES PALANGREROS DE ALTURA / ANAPA / VIGO / 986 43 38 44 / 986 43 92 18
  • COOPERATIVA DE ARMADORES DE BUQUES DE PESCA DEL PUERTO DE VIGO / ARVI / VIGO / 986 43 38 44 / 986 43 92 18
  • ASOCIACIÓN PROVINCIAL DE ARMADORES DE BUQUES DE PESCA DE A CORUÑA / ARPESCO / A CORUÑA / 981 29 40 71 / 29 49 77 / 981 28 00 91
  • ASOCIACIÓN PROVINCIAL DE ARMADORES DE BUQUES DE PESCA DE GRAN SOL DE PONTEVEDRA / ARPOSOL / VIGO / 986 43 38 44 / 986 43 92 18
  • PESCAGALICIA / A CORUÑA / 981 29 53 66 / 28 89 11 / 981 29 83 37 / OPP LUGO / LUGO / 982 13 36 03 / 982 13 35 93
  • ASOCIACIÓN DE ARMADORES DE BUQUES DE PESCA DE PASAJES / PASAJES S. PEDRO / 943 39 00 50 / 39 91 29 / 943 39 01 47
  • ORGANIZACIÓN DE PRODUCTORES DE PESCA DE ALTURA DE ONDARROA / OPPAO / ONDARROA (VIZCAYA) / 946 83 02 23 / 24 / 946 13 41 44
  • ASOCIACIÓN MEDIANOS Y PEQUEÑOS PESQUEROS AL FRESCO NORTE Y NOROESTE DE ESPAÑA / NORPESC / PASAJES / 943 39 47 47 / 48 / 943 40 06 05
  • ASOCIACIÓN DE ARMADORES DE MARÍN / MARÍN / 986 88 21 69 / 41 / 986 88 31 78
  • ORGANIZACIÓN DE PRODUCTORES DE PESCA DE ALTURA DE CANTABRIA / OPECA / SANTANDER / 942 32 41 86 / 942 32 41 86
  • ASOCIACIÓN DE ARMADORES DE PALANGREROS DEL CANTÁBRICO / ARPACAN / AVILES / 985 56 53 40 / 985 56 05 45
  • ASOCIACIÓN DE ARMADORES DE ARTES FIJAS DEL CANTÁBRICO NOROESTE / ARCANO / BURELA / 982 58 10 08 / 13 36 03 / 982 13 35 93
  • ASOCIACIÓN DE PRODUCTORES MARINOS / APROMAR / MADRID / 91 555 37 81 / 91 556 02 12
  • ORGANIZACIÓN DE PRODUCTORES DE MEJILLÓN DE GALICIA / OPMEGA / VILLAGARCIA DE AROSA / 986 50 13 38 / 50 13 41 / 986 50 65 49
  • ORGANIZACIÓN DE PRODUCTORES DE OSTRA DE GALICIA / OPOGA / PONTEVEDRA / 986 84 48 02 / 986 84 58 73
  • ORGANIZACIÓN DE PRODUCTORES DE ACUICULTURA CONTINENTAL / OPAC / BARCELONA / 93 456 09 78 / 93 435 24 29
  • OPP ORGANIZACIÓN DE PRODUCTORES PISICICULTORES (CONTINENTAL) / MADRID / 91 553 06 16 / 91 553 06 64
  • ASOCIACIÓN NACIONAL DE FABRICANTES DE CONSERVAS DE PESCADOS Y MARISCOS ANFACO VIGO 986 46 93 30 / 01 / 03 986 46 92 69
  • ASOCIACIÓN NACIONAL DE INDUSTRIAS DE ELABORACIÓN DE PRODUCTOS DEL MAR / ANIE / MADRID / 91 435 21 79 / 91 578 12 60
  • ASOCIACIÓN ESPAÑOLA DE MAYORISTAS (IMP. - EXP.) Y TRANSFORMADORES DE PRODUCTOS DE LA PESCA Y DE LA ACUICULTURA / CONXEMAR / VIGO / 986 43 33 51 / 3 37 51 / 986 22 11 74
  • FEDERACIÓN NACIONAL DE MAYORISTAS EXPORTADORES E IMPORTADORES DE PESCADOS Y MARISCOS / FEXPOR / TARRAGONA / 977 23 11 16 / 977 23 11 21
  • ASOCIACIÓN NACIONAL DE ASENTADORES Y ENTRADORES DE PESCADOS DE MERCADOS CENTRALES Y MERCANCÍAS / MADRID / 91 785 43 11 / 91 785 48 12
  • FEDERACIÓN NACIONAL DE ASOCIACIÓN PROV. DE EMPRESARIOS DETALLISTAS DE PESCADOS Y PRODUCTOS CONGELADOS. / FEDEPESCA / MADRID / 91 319 77 11 / 70 47 / 91 319 31 99
  • ASOCIACIÓN NACIONAL DE GRANDES EMPRESAS DE DISTRIBUCIÓN / ANGED / MADRID / 91 522 30 04 / 91 522 61 25
  • ASOCIACIÓN ESPAÑOLA DE IMPORTADORES MAYORISTAS DE ALIMENTOS DEL MAR / ALIMAR / MADRID / 91 435 21 79 / 435 20 81 / 91 578 12 60
  • ASOCIACIÓN NACIONAL DE ARMADORES DE SOCIEDADES CONJUNTAS INTERNACIONALES / ANASCO / MADRID / 91 435 67 42 / 91 575 37 50
  • ASOCIACIÓN DE EMPRESAS COMUNITARIAS EN SOCIEDADES MIXTAS DE PESCA / ACEMIX / VIGO / 986 43 38 44 / 986 43 92 18
  • ASOCIACIÓN ESPAÑOLA DE TITULADOS NAUTICOS-PESQUEROS / AETINAPE / A CORUÑA / 981 29 95 77 / 29 96 14 / 981 29 43 07
  • UGT-MAR / MADRID / 91 589 71 43 / 91 519 41 46
  • CC.OO. / MADRID / 91 540 93 02/ 559 32 68 / 91 548 00 23

Date Modified: 2004-01-05 Important Notices