Canada's food and agriculture is a dynamic sector clearly poised for more success. Recent market research shows that Canada already has a positive image around the world. We're known to be a trustworthy, reliable and competent people. Our land is thought of as pristine, fresh and environmentally friendly. Our food and agriculture products are considered safe, fresh, and natural.

Branding Canada for the food and agriculture sector - Branding Canada for short - was developed in close partnership with industry and provincial governments and is based on solid research. This initiative is designed to help take Canada's strong international image and leverage it to increase the sales and profile of Canadian food and agriculture products.

Almost half of Canadian domestic food and agricultural production is exported either directly as primary products or indirectly as part of processed products. Last year we exported over $30 billion (Cdn) worth of food and agriculture around the world!

So if you're involved in the export trade - whether you're from industry or government, you'll want to know more about the consumer and buyer market research we have from our key export markets, our tools and templates, the Canada brand graphics, our brand promise and much more. They're all available on this website, with new material being added all the time. Please visit often!

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