Chapter 3 - Advertising Requirements

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3.1	General Principles
3.2	Common Names
3.3	Impressions
		3.3.1	Failure to Disclose
3.4	Avoiding Misleading Description
		3.4.1	Alarmist Advertising
		3.4.2	Atmosphere
		3.4.3	Accuracy in Illustrations
		3.4.4	Illustrations of People
		3.4.5	Reference to Laboratories
3.5	Supporting References
		3.5.1	Scientific and Technical References and Terms
		3.5.2	Statutory References and Terms
		3.5.3	Reference to Media Reports and Publications
		3.5.4	Reference to Surveys and Questionnaires
3.6	Endorsements, Awards and Seals of Approval
3.7	Using Comparisons Carefully
		3.7.1	Dangling Comparisons
		3.7.2	"Light" Products
3.8	Appropriated or Inferred Claims
3.9	Language Requirements
3.10	Net Contents
3.11	Labels in Advertisements
3.12	Advertisements for Bulk Beef, Veal, Pork and Lamb
3.13	Educational Advertising
3.14	Broadcast Advertising

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