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News release

BACKGROUNDER
Canada-New Brunswick Implementation Agreement

The Government of Canada and the provincial and territorial governments are working together with Canadian producers to lay the foundation for a stronger agriculture and agri-food sector, both now and in the future. Through the Agricultural Policy Framework (APF), governments and industry are setting out a plan that will make Canada the world leader in food safety and quality, environmentally responsible production, and innovation.

In June 2002, the Government of Canada and the Government of New Brunswick signed a framework agreement on agriculture and agri-food in the 21st century. This agreement solidified the commitment of these governments to work together on developing and adjusting programs, services, and tools to help producers succeed today and tomorrow. It also identified the common goals they will pursue over the next five years.

The Canada-New Brunswick Implementation Agreement spells out many of the concrete measures that both governments will undertake to deliver on their common goals. The measures will help producers and industry strengthen their businesses, increase prosperity, and meet the demands of consumers at home and abroad, and will ensure that Canadian agriculture continues to be a valuable contributor to the quality of life of all Canadians.

This backgrounder highlights actions being taken under each of the APF's five key elements:

In addition, it briefly describes the steps that will be taken to help brand the Canadian agriculture and agri-food sector and promote it around the globe.

Food safety and food quality

Canada's agriculture and agri-food sector enjoys a global reputation for producing consistently safe, high-quality food. This reputation is due in large part to the commitment of Canadian producers and processors to put rigorous safety and quality-control processes into practice.

However, consumers are demanding greater assurances and more detailed information on the safety and quality of their food, and international competition for food markets is getting tougher. To build on its positive reputation, the Canadian agriculture and agri-food sector must continue to search out and make the most of new food-safety and food-quality processes, practices, and technologies.

Under the APF, governments are committed to ensuring that food produced in this country continues to be among the safest and highest quality in the world. Specifically, Canada and New Brunswick have agreed to work toward the following common goals on food safety and food quality:

To work toward these goals, the implementation agreement commits Canada and New Brunswick to delivering a range of programs, services, and tools for producers.

Program highlights

The environment

Year after year, producers depend on the natural environment to deliver the essentials for successful production. Therefore, the long-term prosperity of the sector is inextricably linked with its ability to operate in the natural environment in a sustainable fashion. Governments and producers understand this concept well, and are working together to enhance the agriculture and agri-food sector's ability to better understand the environment and to operate in a responsible manner. Environmentally responsible production means adopting practices that protect air, water, and soil quality, and that promote the conservation of nature.

Under the APF, governments and producers will further their work on environmentally responsible production, and will show Canada and the world that Canadian producers take their role as environmental stewards very seriously. Canada and New Brunswick have agreed to the following common goals:

To work toward these goals, the implementation agreement commits Canada and New Brunswick to delivering a range of programs, services, and tools for producers.

Program highlights

Renewal

Producers are operating in an environment that is increasingly knowledge-intensive. They compete to sell their products in a complex international marketplace, and are required to stay on top of advances in science and technology, business practices, and production techniques. To take advantage of emerging opportunities, producers are improving and updating their skills, and putting innovative practices and technologies to work.

Governments have agreed to work with producers to ensure they have access to new learning and development opportunities. Under the APF, Canada and New Brunswick have agreed to the following common renewal goals for producers:

To work toward these goals, the implementation agreement commits Canada and New Brunswick to delivering a range of programs, services, and tools for producers.

Program highlights

Science and innovation

Producers in Canada and around the globe have a long history of developing and implementing scientific and technical advances in farming to deliver economic, food-safety, and environmental benefits—and the pace of this activity is continually increasing. The future success of Canada's agriculture and agri-food sector will depend largely on its ability to be at the forefront of this scientific and innovative activity. Doing so will require close collaboration between researchers, producers, and processors to develop and implement innovations throughout the production chain.

Governments have agreed to take steps to foster scientific and innovative activity in Canada's agriculture and agri-food sector. Under the APF, Canada and New Brunswick have agreed to the following common goals:

To work toward these goals, the implementation agreement commits Canada and New Brunswick to delivering a number of programs, services, and tools for producers.

Program highlights

Existing programs

Canada and New Brunswick will commit an additional $7.667 million over three years to support the transition from existing programs on research and innovation and agriculture environmental management to the new APF programs.

Business risk management

Risk has always been a part of farming. Producers care for crops and herds in the face of numerous risks that both the natural environment and market forces present. Governments have a long history of working with producers to help them deal with these risks, and to stabilize their income. However, today's producers must manage risk in an increasingly complex environment. They face challenges resulting from an evolving business environment, increasing international competition, advances in technology, and more diverse operations.

To help producers succeed in this new environment, governments have agreed to develop improved tools for producers by building on the best features of existing risk-management programs. Under the APF, Canada and New Brunswick have agreed to the following common goals:

To meet these objectives, the implementation agreement commits Canada and New Brunswick to delivering national programs on business risk management for producers. The funding provided to the industry through these programs will be driven by demand.

Program highlights

Branding Canada and maximizing international opportunities

Canada's agriculture and agri-food sector enjoys a positive image abroad, and has been recognized for its ability to deliver consistently safe and high-quality agri-food products. This success has helped Canada become the world's third-largest exporter of agriculture and food products.

The programs, services, and tools the APF supports will help the industry remain world leaders in food safety and food quality, the environment, renewal, and science and innovation. Improvements will provide the basis for continued work on positioning the Canadian agriculture and agri-food sector as the world leader, and for strengthening Canada's position in global markets.

Governments will work together to increase international opportunities and recognition for the sector by branding the Canadian agriculture and agri-food sector, and by fostering market opportunities. Work on trade issues will also be strengthened to obtain better access for Canadian products by reducing traditional barriers and overcoming newer technical barriers.

Governments will work regularly with the sector through roundtable discussions to assist with the development of marketing and branding strategies, and to help establish priorities to ensure that the details of government policy support expanding markets abroad.

For more information

For the latest news on the APF, please visit our Web site at www.agr.gc.ca/puttingcanadafirst, or call:

For further information on New Brunswick's Department of Agriculture, Fisheries and Aquaculture visit http://www.gnb.ca/0027

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