Home > Information > Advertising Coordination
Advertising Coordination
To improve communications between the Government of Canada and Canadians, Advertising Coordination provides planning, coordination, advisory and training services on advertising to Government of Canada departments and agencies. It also develops and implements reporting mechanisms.
Advertising Coordination's responsibilities include:
- Reviewing and providing advice on advertising projects (scopes of work);
- Issuing project registration numbers which departments and agencies must first obtain before contracting for advertising services;
- Approving media placement of advertising by issuing an ADV (advertising) number after reviewing advertisements;
- Coordinating the activities of the Agency of Record for all media placement;
- Monitoring and reporting on Government of Canada advertising activities including producing an annual report;
- Coordinating Government of Canada responses to complaints sent to Advertising Standards Canada; and
- Developing and maintaining advertising tools, best practices, guidelines and standards.
The Public Opinion Research Directorate, of the Government Information Service Branch coordinates all public opinion research related to the testing of government advertising.
|
