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Advertising Research

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Testing and evaluation are important steps in campaigns. We evaluate our campaigns in two ways:

• Focus group testing  to test proposed advertising concepts and designs.
• Telephone surveys to measure a campaign's impact.

Projects, listed alphabetically

• 1 800 O-Canada Vignette (May 2001 and September 2001 broadcasts)
  
  
• Canadian Food Inspection Agency (CFIA)/ Parks Canada/ Search and Rescue Vignettes
  
  
• Child Safety Vignette
  
  
• Children's Campaign
  
  
• Citizenship Campaign
  
  
• Government On-line
  
  
• Government of Canada Services for You 2000 (1st edition)
  
  
• Innovation and Learning Campaign
  
  
• Security Vignette
  
  
• Services For You 2001 (2nd edition)
  
  
• Services for You 2003
  
  

Updated: 2004-04-01	Top	Important Notices