POR Annual Report 2001-2002
Type of Research
Type of Research as a Percentage of Total Cost of Public Opinion Research
 [D]
Public opinion research completed for the Government of Canada was quite varied in terms of the nature of the research. Market research, which includes projects such as the field work for Communication Canada’s communication survey, was easily the most common type of research project. Research that was classified as policy development and program evaluation, such as Human Resource Development Canada’s (HRDC) Labour Force Tracking Survey, was also used and amounted to $4.6 million. It should be noted that the program evaluation portion of this type of research is only comprised of the public opinion research component of program evaluation. Other types of research that were popular this fiscal year included advertising initiatives ($3.7 million), quality of service ($1.8 million), and Web site testing ($2.4 million).
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