Government of Canada
Ethnic Media Summit

February 24, 2005, Toronto, Canada

Agenda:

• AOR Roles and Responsibilities
• Publication Representation
• Ethnic Publication Evaluation
• Question Period

AOR Roles and Responsibilities

• Cossette Media has the mandate to buy media space and/or time for the placement of Government of Canada advertisements.
  
  
• AOR responsibilities in the media purchasing process are to
  • Negotiate, book, confirm and maintain the media bookings.
  • Investigate and develop opportunities such as:
    • Promotions and media visibility
    • Multi-media packages
    • Integrated opportunities
• Provide Planning Cost Guides
  • AOR will issue Government of Canada planning guides for all media. The Cost Guides are a tool for the Planning Agency.
    
    
• Team responsibilities include:
  • Cynthia Rubino: National contact acting as one voice for the Government of Canada
    • Cossette Toronto: responsible for English Canada bookings.
    • Cossette Quebec: responsible for Quebec bookings and French publications outside of the province of Quebec.

Publication Representation

• Representation is NOT mandatory
• It is the sole responsibility of the Editor to decide whom will represent their publication. He/She can choose to be Independent or choose a specific Rep House.
• Once the decision has been made, the AOR requires a letter from the Editor detailing this decision.
• If throughout the year the Editor decides to change the current agreement, it is the Editor’s sole responsibility to inform the AOR with a letter and the current Rep House detailing the change of publication representation.

Ethnic Publication Evaluation

• To ensure that all publications are offered a fair opportunity to accept Government of Canada advertising, an Ethnic Publication Evaluation will be administered by the AOR.
• All Editors have received a questionnaire for their respective publication.
• All fields of the questionnaire must be filled out and the requested documents must be submitted in order for the publication to be evaluated.
• The submission deadline is no later than Friday March 11, 2005.
• Once evaluated, the Editor will receive an official letter detailing the response.
• If the publication is accepted, it will be part of the new official Ethnic Cost Guides that will be distributed to all planning agencies.
• Being listed, is not a guaranty of receiving any GoC advertising.

Question Period

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