Communicating with Seniors: Advice, Techniques and Tips

Communicating with Seniors: Advice,Techniques and Tips is a "how-to" manual aimed at businesses, governments, communities, professionals and other communicators who have an interest in seniors and their well-being. The publication provides facts about current and future seniors and information on the effects of the aging process on message reception. It looks at the proliferation of electronic, telephonic and other media over the last decade and examines their effectiveness in reaching seniors. It considers the negative, unintentional messages that a lack of senior friendliness implies. More importantly, it provides advice and techniques to ensure that communications adapt to this vital part of our population.

Striving for communication tools and practices that take seniors into account will improve communication not only with seniors but also with the majority of Canadians, who stand to gain from clear messages and appropriate media.

Communicating with Seniors was prepared with the input of communicators and specialists from the private and public sectors and benefited from the comments and reactions of seniors and seniors' organizations across the country.

Your free copy of "Communicating with Seniors: Advice, Techniques and Tips" is now available in several formats:

• on the internet in HTML format
  
• on the Internet in PDF format (2.6 MB - 44 pages)
  To access PDF files you need an Adobe Acrobat Reader, which is available at no cost by clicking here
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• available upon request in alternative formats

For more information, call or write to:

Division of Aging and Seniors,
Public Health Agency of Canada
Address locator: 1908A1
Ottawa   ON    K1A 1B4

Tel.: 613-952-7606
Fax: 613-957-7627
E-mail: seniors@phac-aspc.gc.ca