General Observations

There is general support for the APF. Most stakeholders agree that it represents a step in the right direction, and note that industry has already taken the lead in several important areas.

Many feel that Canadians outside the agricultural sector do not understand how the industry works, or the pressures that farmers experience. If Canadians had a better understanding of the agriculture sector, they would be more supportive of agricultural programs. There is, therefore, strong agreement on the need for a public education strategy that promotes the value of agriculture.

“Branding Canada” elicits a mixed response. Those who are directly involved in export markets tend to be most supportive. Others are doubtful that branding will enhance their profitability.

Key Suggestions by Participants

Trade and international issues should be more fully addressed in the APF.

Co-ops as a valuable feature of the agricultural sector should be clearly acknowledged in the APF. The framework should also address supply management and land use issues.

The APF requires more specifics, particularly in the areas of funding and transition plans.

Key Reservations of Participants

Stakeholders are skeptical about governments' ability to cooperate, either inter-departmentally or inter-governmentally.

Most producers feel that the APF does not address their immediate concerns and income pressures.

Many worry that the APF will redirect funds from existing, valued programs. If new programs are to be introduced, they should be supported by new funds.

A number of participants wondered whether the new policy and programs would result in improved producer profitability.

• Overview
• General Observations
  
• Business Risk Management
  
• Renewal
  
• Food Safety and Food Quality
  
• Environment
  
• Science and Innovation