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POR Annual Report 2001-2002
Target Populations
Target Populations for Public Opinion Research
| Target Population |
Total Cost of Projects (thousands of dollars) |
Number of Projects |
|---|
| General Population |
$13,154 |
335 |
|---|
| Industry Sector, Business or Professionals |
$1,222 |
39 |
|---|
| Public Servants |
$1,081 |
22 |
|---|
| Engaged Canadians |
$971 |
23 |
|---|
| Aboriginal Persons |
$622 |
15 |
|---|
| Partners/Stakeholders |
$526 |
18 |
|---|
| Clients |
$484 |
13 |
|---|
| Seniors |
$76 |
3 |
|---|
| Immigrants |
$40 |
2 |
|---|
| Other |
$7,171 |
197 |
|---|
Research conducted for the Government of Canada this fiscal year was based upon a wide variety of target populations (the actual people being interviewed or studied in a particular research project). The majority of projects dealt with Canada’s general population but other studies were based on a wide variety of sub-populations that ranged from seniors to immigrants. The category “other” expands this list even more and includes such diverse groups as rural dwellers and farmers, unemployed Canadians, parents with children living at home, veterans, debit card users, opinion leaders and physicians, to name but a few.
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