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Social Marketing is "the application of marketing technologies developed in the commercial sector to the solution of social problems where the bottom line is behaviour change." It involves: "the analysis, planning, execution and evaluation of programs designed to influence the voluntary behaviour of target audiences to improve their personal welfare and that of society."
Alan Andreasan
Social Marketing is an integrated part of health promotion strategies at Health Canada. It is used to deliver health promotion messages to specific Canadian populations and is designed to help individuals make decisions related to maintaining and improving their health and well-being and that of their families and communities. Read more about social marketing.
Here you will find information on Health Canada's social marketing campaigns and social marketing learning tools and resources.
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