Tableau 28 - Pondéré - % de distribution et nombre de publicités par point de vente selon la marque et le type - Résultats nationaux - Dépanneurs sous bannière - 2005
| Disponibilité des
publicités Dépannanneurs sous bannière |
Total |
Présentoirs
de comptoir |
Papillons
publicitaires |
Affiches |
Affichettes
d'étagère |
Autres |
| Marques |
%
Dist |
Moy |
%
Dist |
Moy |
%
Dist |
Moy |
%
Dist |
Moy |
%
Dist |
Moy |
%
Dist |
Moy |
| Total |
29.7% |
3.60 |
32.8% |
2.30 |
16.0% |
1.47 |
25.0% |
2.52 |
20.4% |
1.74 |
14.8% |
2.30 |
| Belvédère |
3.8% |
1.41 |
1.2% |
2.34 |
2.5% |
1.07 |
1.9% |
1.28 |
2.6% |
1.16 |
0.9% |
1.00 |
| Benson &
Hedges |
6.7% |
1.09 |
2.6% |
1.04 |
1.7% |
1.00 |
6.5% |
1.01 |
1.1% |
1.63 |
2.7% |
1.08 |
| Canadian
Classics |
4.1% |
1.30 |
3.7% |
1.33 |
2.0% |
1.09 |
1.2% |
1.00 |
2.2% |
1.16 |
0.5% |
1.00 |
| du Maurier |
16.2% |
1.45 |
13.0% |
1.25 |
2.4% |
1.46 |
10.2% |
1.19 |
6.0% |
1.43 |
7.9% |
1.34 |
| Export A |
8.5% |
1.33 |
5.2% |
1.03 |
1.3% |
1.00 |
6.2% |
1.52 |
3.3% |
1.13 |
3.9% |
1.14 |
| Export A Smooth |
0.8% |
1.13 |
0.4% |
1.00 |
0.1% |
2.00 |
0.7% |
1.00 |
0.2% |
1.89 |
0.3% |
1.00 |
| Remaining Export
A |
0.5% |
1.10 |
0.1% |
1.48 |
0.1% |
1.00 |
0.8% |
1.00 |
0.0% |
SO |
0.3% |
1.00 |
| Matinée |
3.7% |
1.13 |
2.2% |
1.23 |
1.2% |
1.00 |
2.0% |
1.03 |
0.5% |
1.20 |
2.1% |
1.10 |
| Players |
0.9% |
1.49 |
7.2% |
1.49 |
3.5% |
1.37 |
5.2% |
1.28 |
5.1% |
1.22 |
2.6% |
1.19 |
| Rothmans |
0.1% |
1.21 |
0.6% |
1.41 |
0.2% |
1.00 |
0.7% |
1.00 |
0.4% |
1.41 |
0.0% |
SO |
| Sportsman |
0.1% |
1.00 |
0.0% |
SO |
0.1% |
1.00 |
0.0% |
SO |
0.0% |
SO |
0.0% |
SO |
| « Autres » (non-spécifiés) |
15.3% |
2.15 |
16.2% |
1.77 |
5.4% |
1.05 |
11.0% |
1.84 |
5.4% |
1.49 |
5.8% |
1.48 |
Retour
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