Tableau 29 - Pondéré - Pourcentage et part de publicité par type et marque - Résultats nationaux - Dépanneurs sous bannière - 2005
| Part des publicités -
Dépanneurs sous bannière |
| Marques |
Toutes
les pub. |
Présentoirs
de comptoir |
Papillons
publicitaires |
Affiches |
Affichettes
d'étagère |
Autres |
| Total |
100% |
32.6% |
10.2% |
27.2% |
15.3% |
14.7% |
| Belvédère |
100% |
23.8% |
23.0% |
20.6% |
25.3% |
7.3% |
| Benson &
Hedges |
100% |
17.4% |
10.5% |
41.7% |
11.6% |
18.7% |
| Canadian
Classics |
100% |
43.3% |
19.5% |
10.2% |
22.6% |
4.4% |
| du Maurier |
100% |
31.7% |
6.9% |
23.8% |
16.8% |
20.8% |
| Export A |
100% |
22.0% |
5.3% |
38.9% |
15.5% |
18.4% |
| Export A Smooth |
100% |
21.8% |
6.3% |
39.5% |
17.3% |
15.2% |
| Remaining Export
A |
100% |
14.0% |
4.6% |
62.0% |
0.0% |
19.5% |
| Matinée |
100% |
30.1% |
13.4% |
23.2% |
7.3% |
26.0% |
| Players |
100% |
33.9% |
15.2% |
21.1% |
19.9% |
9.9% |
| Rothmans |
100% |
37.7% |
10.4% |
29.8% |
22.0% |
0.0% |
| Sportsman |
100% |
0.0% |
100.0% |
0.0% |
0.0% |
0.0% |
| « Autres » (non-spécifiés) |
100% |
40.2% |
8.0% |
28.4% |
11.3% |
12.1% |
Retour
|
