Tableau 31 - Pondéré - % de distribution et nombre de publicités par points de vente selon la marque et le type - Résultats nationaux - Dépanneurs indépendants - 2005
| Disponibilité des
publicités Dépannanneurs sous bannière |
Total |
Présentoirs
de comptoir |
Papillons
publicitaires |
Affiches |
Affichettes
d'étagère |
Autres |
| Marques |
%
Dist |
Moy |
%
Dist |
Moy |
%
Dist |
Moy |
%
Dist |
Moy |
%
Dist |
Moy |
%
Dist |
Moy |
| Total |
33.6% |
3.3 |
21.6% |
2.2 |
11.8% |
1.4 |
17.4% |
2.3 |
16.4% |
2.0 |
4.4% |
2.3 |
| Belvédère |
5.2% |
1.2 |
1.0% |
1.2 |
1.9% |
1.0 |
1.7% |
1.2 |
2.5% |
1.2 |
0.3% |
1.0 |
| Benson &
Hedges |
4.1% |
1.3 |
2.0% |
1.6 |
1.9% |
1.0 |
3.5% |
1.0 |
0.9% |
1.1 |
0.2% |
1.0 |
| Canadian
Classics |
6.0% |
1.9 |
1.1% |
1.7 |
0.6% |
1.2 |
0.7% |
1.0 |
4.8% |
1.8 |
0.4% |
2.9 |
| du Maurier |
16.1% |
1.4 |
7.8% |
1.2 |
1.9% |
1.2 |
5.7% |
1.2 |
5.8% |
1.2 |
1.7% |
1.6 |
| Export A |
6.4% |
1.4 |
2.7% |
1.6 |
1.2% |
1.1 |
5.8% |
1.2 |
2.1% |
1.1 |
0.5% |
1.7 |
| Export A Smooth |
0.9% |
1.5 |
0.6% |
1.5 |
0.3% |
1.3 |
1.0% |
1.0 |
0.2% |
2.8 |
0.1% |
1.0 |
| Remaining Export
A |
0.6% |
1.3 |
0.2% |
2.0 |
0.3% |
1.2 |
0.6% |
1.0 |
0.1% |
2.3 |
0.1% |
1.0 |
| Matinée |
2.7% |
1.5 |
0.9% |
2.0 |
0.8% |
1.8 |
1.9% |
1.0 |
1.4% |
1.2 |
0.3% |
1.0 |
| Players |
9.2% |
1.3 |
3.4% |
1.3 |
1.9% |
1.0 |
3.1% |
1.0 |
3.3% |
1.3 |
0.4% |
1.2 |
| Rothmans |
1.0% |
1.2 |
0.1% |
1.9 |
0.2% |
1.0 |
1.4% |
1.3 |
0.3% |
1.0 |
0.1% |
1.0 |
| Sportsman |
0.0% |
1.0 |
0.0% |
SO |
0.0% |
SO |
0.0% |
1.0 |
0.0% |
SO |
0.0% |
1.0 |
| « Autres » (non-spécifiés) |
14.2% |
2.1 |
11.1% |
1.8 |
3.4% |
1.0 |
5.8% |
1.9 |
3.2% |
1.4 |
2.1% |
1.8 |
Retour
|
