Tableau 32 - Pondéré - % part de publicité par type et par marque - Résultats nationaux - Dépanneurs indépendants - 2005
| Part des publicités -
Dépanneurs indépendants |
| Marques |
Toutes
les pub. |
Présentoirs
de comptoir |
Papillons
publicitaires |
Affiches |
Affichettes
d'étagère |
Autres |
| Total |
100% |
10.9% |
27.2% |
22.7% |
6.9% |
32.2% |
| Belvédère |
100% |
23.5% |
24.2% |
34.2% |
3.2% |
14.9% |
| Benson &
Hedges |
100% |
19.4% |
35.1% |
10.5% |
2.0% |
33.0% |
| Canadian
Classics |
100% |
5.1% |
5.6% |
64.9% |
9.5% |
14.8% |
| du Maurier |
100% |
7.7% |
23.8% |
24.9% |
9.8% |
33.8% |
| Export A |
100% |
8.2% |
44.8% |
15.1% |
5.2% |
26.6% |
| Export A Smooth |
100% |
15.7% |
32.8% |
20.5% |
2.5% |
28.5% |
| Remaining Export
A |
100% |
20.4% |
37.8% |
11.6% |
3.7% |
26.5% |
| Matinée |
100% |
20.0% |
27.1% |
23.8% |
4.8% |
24.4% |
| Players |
100% |
13.6% |
22.4% |
29.8% |
3.8% |
30.4% |
| Rothmans |
100% |
9.8% |
69.7% |
10.2% |
3.9% |
6.4% |
| Sportsman |
100% |
0.0% |
46.2% |
0.0% |
53.8% |
0.0% |
| « Autres » (non-spécifiés) |
100% |
8.3% |
26.5% |
10.6% |
8.7% |
45.9% |
Retour
|
