Tableau 34 - Pondéré - % de distribution et nombre de publicités par point de vente et par type - Résultats nationaux - Stations-service/Postes d'essence - 2005
| Disponibitité des
publicités Stations-service/Postes d'essence |
Total |
Présentoirs
de comptoir |
Papillons
publicitaires |
Affiches |
Affichettes
d'étagère |
Autres |
| Marques |
%
Dist |
Moy |
%
Dist |
Moy |
%
Dist |
Moy |
%
Dist |
Moy |
%
Dist |
Moy |
%
Dist |
Moy |
| Total |
31.5% |
3.2 |
21.4% |
2.2 |
8.7% |
1.6 |
15.5% |
2.1 |
17.7% |
2.1 |
6.5% |
2.3 |
| Belvédère |
5.2% |
1.1 |
0.7% |
1.1 |
2.4% |
1.1 |
0.9% |
1.2 |
2.6% |
1.2 |
0.7% |
1.0 |
| Benson &
Hedges |
5.5% |
1.3 |
1.6% |
1.3 |
0.4% |
1.3 |
2.4% |
1.0 |
1.2% |
1.5 |
0.7% |
1.1 |
| Canadian
Classics |
4.8% |
1.5 |
3.3% |
1.3 |
0.6% |
2.0 |
1.5% |
1.0 |
4.1% |
1.2 |
0.2% |
1.7 |
| du Maurier |
14.9% |
1.5 |
9.8% |
1.3 |
1.2% |
1.3 |
5.4% |
1.2 |
5.7% |
1.4 |
3.5% |
1.3 |
| Export A |
8.3% |
1.6 |
2.5% |
1.1 |
0.8% |
2.7 |
3.0% |
1.7 |
2.2% |
1.3 |
0.9% |
1.1 |
| Export A Smooth |
1.4% |
2.3 |
0.3% |
1.5 |
0.1% |
2.6 |
0.4% |
1.0 |
0.4% |
2.7 |
0.1% |
4.5 |
| Remaining Export
A |
0.9% |
1.9 |
0.2% |
1.9 |
0.1% |
1.5 |
0.3% |
1.2 |
0.4% |
1.7 |
0.1% |
1.0 |
| Matinée |
3.4% |
1.5 |
0.7% |
1.8 |
1.1% |
1.2 |
0.7% |
1.0 |
1.0% |
2.0 |
0.3% |
1.0 |
| Players |
8.0% |
1.4 |
4.5% |
1.3 |
1.0% |
1.0 |
2.6% |
1.1 |
4.2% |
1.3 |
1.5% |
1.3 |
| Rothmans |
1.4% |
1.3 |
0.3% |
1.0 |
0.4% |
1.6 |
0.5% |
1.0 |
0.4% |
1.1 |
0.0% |
SO |
| Sportsman |
0.0% |
3.0 |
0.0% |
SO |
0.0% |
SO |
0.0% |
SO |
0.0% |
3.0 |
0.0% |
SO |
| « Autres » (non-spécifiés) |
14.5% |
2.2 |
8.6% |
1.9 |
2.6% |
1.0 |
5.8% |
2.0 |
4.5% |
1.4 |
2.4% |
2.1 |
Retour
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