Tableau 35 - Pondéré - % part de publicité par type et marque - Résultats nationaux - Stations-service/Postes d'essence - 2005
| Part des publicités - Stations-service/Postes
d'essence |
| Marques |
Toutes
les pub. |
Présentoirs
de comptoir |
Papillons
publicitaires |
Affiches |
Affichettes
d'étagère |
Autres |
| Total |
100% |
9.5% |
22.5% |
25.2% |
10.1% |
32.7% |
| Belvédère |
100% |
31.1% |
13.7% |
37.5% |
8.1% |
9.7% |
| Benson &
Hedges |
100% |
6.3% |
32.5% |
24.1% |
9.8% |
27.4% |
| Canadian
Classics |
100% |
9.4% |
13.1% |
40.8% |
2.4% |
34.2% |
| du Maurier |
100% |
4.8% |
18.7% |
24.1% |
13.3% |
39.1% |
| Export A |
100% |
15.3% |
36.9% |
21.2% |
6.8% |
19.7% |
| Export A Smooth |
100% |
12.0% |
13.0% |
37.6% |
18.4% |
18.9% |
| Remaining Export
A |
100% |
10.1% |
19.6% |
42.4% |
4.3% |
23.5% |
| Matinée |
100% |
21.9% |
13.4% |
35.6% |
5.5% |
23.6% |
| Players |
100% |
5.8% |
16.7% |
31.5% |
11.4% |
34.7% |
| Rothmans |
100% |
35.7% |
24.2% |
21.9% |
0.0% |
18.2% |
| Sportsman |
100% |
0.0% |
0.0% |
100.0% |
0.0% |
0.0% |
| « Autres » (non-spécifiés) |
100% |
6.3% |
27.7% |
15.1% |
11.7% |
39.1% |
Retour
|
