Tableau A-1 - Pondéré - Indicateurs de publicité sur le tabac aux points de vente - 2005 - Toutes les catégories de commerce
| Tableau A - 1 |
Total |
Papillons publicitaires |
Affichettes d'étagère |
Affiches |
Présentoirs de comptoir |
Autres |
| Région |
% Dist |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
| NATIONAUX |
40.7% |
3.3 |
22.4% |
10.2% |
1.5 |
36.8% |
22.4% |
2.0 |
35.9% |
24.4% |
2.3 |
48.1% |
33.1% |
2.3 |
14.1% |
9.9% |
2.3 |
| ST. JOHN'S (T.-N.-L.) |
45.7% |
2.5 |
35.8% |
18.1% |
1.3 |
84.2% |
75.7% |
2.2 |
2.5% |
1.0% |
1.0 |
0.8% |
0.6% |
2.0 |
1.6% |
4.5% |
7.0 |
| CHARLOTTETOWN (Î.-P.-É.) |
59.4% |
1.4 |
50.5% |
43.4% |
1.2 |
58.6% |
54.2% |
1.3 |
1.7% |
2.4% |
2.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| NOUVEAU-BRUNSWICK |
45.6% |
2.4 |
42.0% |
22.8% |
1.3 |
67.8% |
53.2% |
1.9 |
23.2% |
14.1% |
1.4 |
8.7% |
5.1% |
1.4 |
10.4% |
4.7% |
1.1 |
| BATHURST |
56.8% |
1.8 |
18.7% |
12.7% |
1.2 |
7.5% |
4.2% |
1.0 |
77.6% |
83.0% |
1.9 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| FREDERICTON |
36.8% |
2.4 |
5.8% |
3.7% |
1.5 |
57.5% |
46.9% |
1.9 |
54.9% |
28.4% |
1.2 |
37.2% |
21.0% |
1.3 |
0.0% |
0.0% |
0.0 |
| MONCTON |
23.5% |
1.3 |
71.3% |
64.7% |
1.2 |
37.1% |
35.3% |
1.3 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| SAINT JOHN |
72.2% |
2.9 |
52.6% |
24.5% |
1.3 |
95.6% |
64.9% |
1.9 |
5.6% |
2.0% |
1.0 |
1.4% |
1.0% |
2.0 |
20.6% |
7.7% |
1.1 |
| NOUVELLE-ÉCOSSE |
59.9% |
1.8 |
33.3% |
22.8% |
1.2 |
37.1% |
29.0% |
1.4 |
22.3% |
16.7% |
1.3 |
16.7% |
26.2% |
2.8 |
9.0% |
5.3% |
1.0 |
| HALIFAX |
54.3% |
1.8 |
30.8% |
20.6% |
1.2 |
42.3% |
34.1% |
1.5 |
4.3% |
2.4% |
1.0 |
27.5% |
42.2% |
2.8 |
0.7% |
0.7% |
2.0 |
| SYDNEY |
71.4% |
1.7 |
37.1% |
26.5% |
1.2 |
29.0% |
20.6% |
1.2 |
50.3% |
40.2% |
1.4 |
0.0% |
0.0% |
0.0 |
21.9% |
12.8% |
1.0 |
| QUÉBEC |
48.4% |
3.8 |
12.6% |
4.6% |
1.4 |
11.2% |
3.1% |
1.1 |
64.9% |
47.0% |
2.8 |
65.1% |
35.7% |
2.1 |
14.7% |
9.6% |
2.5 |
CHICOUTIMI
JONQUIÈRE |
83.8% |
4.9 |
5.5% |
1.4% |
1.3 |
0.0% |
0.0% |
0.0 |
97.4% |
47.8% |
2.4 |
97.1% |
50.8% |
2.6 |
0.0% |
0.0% |
0.0 |
| MONTRÉAL |
43.6% |
2.7 |
17.9% |
8.9% |
1.3 |
14.1% |
5.4% |
1.0 |
58.0% |
37.4% |
1.7 |
67.0% |
34.0% |
1.4 |
18.8% |
14.3% |
2.1 |
| QUÉBEC |
59.6% |
7.3 |
1.4% |
0.8% |
4.3 |
8.4% |
1.4% |
1.2 |
80.3% |
58.3% |
5.3 |
43.6% |
32.5% |
5.4 |
10.0% |
7.0% |
5.1 |
| SHERBROOKE |
48.2% |
2.0 |
1.4% |
0.7% |
1.0 |
0.0% |
0.0% |
0.0 |
34.7% |
31.3% |
1.8 |
92.5% |
67.9% |
1.5 |
0.0% |
0.0% |
0.0 |
| ONTARIO |
39.7% |
2.9 |
32.7% |
15.6% |
1.4 |
34.8% |
19.2% |
1.6 |
34.5% |
18.1% |
1.5 |
48.1% |
26.5% |
1.6 |
26.7% |
20.6% |
2.3 |
| KINGSTON |
40.1% |
2.5 |
0.0% |
0.0% |
0.0 |
19.3% |
26.3% |
3.3 |
85.1% |
53.0% |
1.5 |
0.0% |
0.0% |
0.0 |
11.2% |
20.7% |
4.5 |
| OTTAWA |
52.4% |
3.1 |
27.2% |
15.4% |
1.8 |
25.0% |
19.4% |
2.4 |
31.1% |
21.8% |
2.2 |
23.4% |
11.8% |
1.6 |
52.5% |
31.5% |
1.9 |
| ST. CATHARINES |
7.8% |
1.6 |
19.7% |
14.9% |
1.2 |
7.1% |
4.5% |
1.0 |
0.0% |
0.0% |
0.0 |
77.3% |
67.3% |
1.4 |
7.1% |
13.4% |
3.0 |
| SUDBURY |
54.3% |
3.0 |
10.3% |
3.5% |
1.0 |
34.4% |
16.3% |
1.4 |
1.7% |
0.6% |
1.0 |
84.5% |
77.4% |
2.7 |
3.4% |
2.3% |
2.0 |
| THUNDER BAY |
51.8% |
1.8 |
3.6% |
2.0% |
1.0 |
0.0% |
0.0% |
0.0 |
5.5% |
5.3% |
1.7 |
94.5% |
92.7% |
1.7 |
0.0% |
0.0% |
0.0 |
| TORONTO |
40.3% |
3.0 |
43.0% |
19.5% |
1.4 |
41.5% |
18.1% |
1.3 |
41.2% |
19.4% |
1.4 |
52.4% |
26.3% |
1.5 |
19.7% |
16.6% |
2.5 |
| WINDSOR |
34.6% |
3.7 |
2.2% |
1.2% |
2.0 |
41.7% |
37.2% |
3.3 |
3.3% |
1.5% |
1.7 |
31.5% |
10.5% |
1.2 |
80.0% |
49.6% |
2.3 |
| MANITOBA |
26.6% |
8.5 |
28.7% |
17.8% |
5.3 |
36.2% |
34.0% |
8.0 |
25.1% |
4.1% |
1.4 |
62.2% |
43.4% |
5.9 |
1.5% |
0.7% |
4.0 |
| BRANDON |
90.7% |
25.4 |
79.5% |
19.8% |
6.3 |
98.0% |
38.4% |
9.9 |
9.0% |
1.2% |
3.5 |
80.0% |
40.5% |
12.9 |
0.0% |
0.0% |
0.0 |
| WINNIPEG |
20.7% |
1.7 |
8.2% |
5.5% |
1.1 |
11.3% |
7.4% |
1.1 |
31.6% |
21.3% |
1.1 |
55.1% |
60.8% |
1.8 |
2.1% |
4.9% |
4.0 |
| SASKATCHEWAN |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| REGINA |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| SASKATOON |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| ALBERTA |
48.6% |
3.2 |
8.2% |
3.1% |
1.2 |
53.1% |
30.9% |
1.9 |
20.7% |
10.8% |
1.7 |
66.9% |
49.9% |
2.4 |
8.0% |
5.3% |
2.2 |
| CALGARY |
59.6% |
3.3 |
8.7% |
3.0% |
1.1 |
60.9% |
32.7% |
1.8 |
16.9% |
8.6% |
1.7 |
68.1% |
53.0% |
2.6 |
3.1% |
2.7% |
2.9 |
| EDMONTON |
34.8% |
2.7 |
7.0% |
3.9% |
1.5 |
24.1% |
12.2% |
1.4 |
36.1% |
22.5% |
1.7 |
63.6% |
46.9% |
2.0 |
19.5% |
14.4% |
2.0 |
| MEDICINE HAT |
16.0% |
1.1 |
26.9% |
33.1% |
1.3 |
73.1% |
66.9% |
1.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| RED DEER |
95.3% |
4.9 |
5.1% |
1.0% |
1.0 |
92.1% |
54.3% |
2.9 |
0.0% |
0.0% |
0.0 |
82.0% |
43.9% |
2.6 |
3.8% |
0.8% |
1.0 |
| COLOMBIE-BRITANNIQUE |
21.7% |
3.4 |
14.1% |
7.0% |
1.7 |
39.5% |
34.0% |
2.9 |
12.5% |
6.0% |
1.6 |
44.6% |
43.7% |
3.3 |
14.8% |
9.3% |
2.1 |
| KELOWNA |
29.4% |
3.9 |
0.0% |
0.0% |
0.0 |
47.7% |
48.1% |
3.9 |
11.3% |
8.6% |
2.9 |
65.2% |
43.3% |
2.6 |
0.0% |
0.0% |
0.0 |
CAMPBELL
RIVER
COURTENAY |
30.0% |
2.2 |
0.0% |
0.0% |
0.0 |
73.6% |
72.4% |
2.2 |
0.0% |
0.0% |
0.0 |
17.9% |
8.1% |
1.0 |
38.8% |
19.6% |
1.1 |
| VANCOUVER RMR |
20.3% |
3.5 |
17.6% |
8.5% |
1.7 |
34.2% |
28.8% |
2.9 |
14.3% |
6.1% |
1.5 |
45.3% |
46.7% |
3.6 |
13.7% |
9.8% |
2.5 |
| VANCOUVER 1 |
19.2% |
2.6 |
0.0% |
0.0% |
0.0 |
65.9% |
50.9% |
2.0 |
1.8% |
0.7% |
1.0 |
35.7% |
33.4% |
2.4 |
21.3% |
15.0% |
1.8 |
| VANCOUVER 2 |
12.4% |
1.8 |
20.2% |
17.0% |
1.6 |
15.1% |
8.2% |
1.0 |
54.0% |
50.7% |
1.7 |
21.0% |
16.3% |
1.4 |
14.4% |
7.8% |
1.0 |
| VANCOUVER 3 |
26.8% |
4.2 |
35.5% |
15.0% |
1.8 |
24.5% |
30.2% |
5.1 |
8.2% |
2.0% |
1.0 |
55.0% |
41.5% |
3.2 |
8.3% |
11.4% |
5.8 |
| VANCOUVER 4 |
25.3% |
5.4 |
8.6% |
1.6% |
1.0 |
8.6% |
10.2% |
6.3 |
13.8% |
3.3% |
1.3 |
69.1% |
83.1% |
6.4 |
10.0% |
1.9% |
1.0 |
% Dist. = Pourcentage de
magasins (basé sur les estimations pondérées) qui affichent ce type de
publicité.
Moy. = Nombre moyen de
publicités dans tous les magasins qui affichent ce type de publicité.
% = Part pondérée du
total de publicités, c'est-à-dire le pourcentage de toutes les publicités
représentées par chaque type de publicité.
Vancouver 1 : Vancouver, Richmond
Vancouver 2 : Burnaby,
Coquitlam, Port Moody, Port Coquitlam, Maple Ridge, Whonnock, Pitt Meadows,
New Westminster
Vancouver 3 : Delta,
Surrey, Langley, North Delta, White Rock
Vancouver 4 : North
Vancouver, West Vancouver
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