Tableau A-2 - Pondéré - Indicateurs
de publicité sur le tabac aux points de vente -2005 - Dépanneurs sous bannière
| Tableau A - 2 |
Total |
Papillons publicitaires |
Affichettes d'étagère |
Affiches |
Présentoirs de comptoir |
Autres |
| Région |
% Dist |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
| NATIONAUX |
64.3% |
3.6 |
24.9% |
10.2% |
1.5 |
31.8% |
15.3% |
1.7 |
38.8% |
27.2% |
2.5 |
51.0% |
32.6% |
2.3 |
23.0% |
14.7% |
2.3 |
| ST. JOHN'S (T.-N.-L.) |
81.3% |
1.8 |
53.8% |
33.3% |
1.1 |
76.9% |
66.7% |
1.6 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| CHARLOTTETOWN (Î.-P.-É.) |
66.7% |
1.5 |
62.5% |
50.0% |
1.2 |
50.0% |
50.0% |
1.5 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| NOUVEAU-BRUNSWICK |
53.2% |
2.7 |
61.7% |
35.1% |
1.5 |
72.2% |
43.8% |
1.7 |
31.6% |
11.6% |
1.0 |
12.5% |
4.6% |
1.0 |
13.4% |
4.9% |
1.0 |
| BATHURST |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
| FREDERICTON |
50.0% |
2.5 |
0.0% |
0.0% |
0.0 |
100.0% |
40.0% |
1.0 |
100.0% |
40.0% |
1.0 |
50.0% |
20.0% |
1.0 |
0.0% |
0.0% |
0.0 |
| MONCTON |
33.3% |
1.5 |
100.0% |
83.3% |
1.3 |
25.0% |
16.7% |
1.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| SAINT JOHN |
87.5% |
3.6 |
71.4% |
36.0% |
1.8 |
85.7% |
52.0% |
2.2 |
14.3% |
4.0% |
1.0 |
0.0% |
0.0% |
0.0 |
28.6% |
8.0% |
1.0 |
| NOUVELLE-ÉCOSSE |
77.5% |
1.6 |
16.7% |
14.8% |
1.4 |
37.4% |
26.0% |
1.1 |
21.0% |
18.4% |
1.4 |
24.9% |
33.7% |
2.2 |
11.2% |
7.0% |
1.0 |
| HALIFAX |
69.6% |
1.6 |
12.5% |
12.0% |
1.5 |
43.8% |
32.0% |
1.1 |
6.3% |
4.0% |
1.0 |
37.5% |
52.0% |
2.2 |
0.0% |
0.0% |
0.0 |
| SYDNEY |
100.0% |
1.7 |
25.0% |
20.0% |
1.3 |
25.0% |
15.0% |
1.0 |
50.0% |
45.0% |
1.5 |
0.0% |
0.0% |
0.0 |
33.3% |
20.0% |
1.0 |
| QUÉBEC |
83.2% |
4.5 |
15.1% |
4.3% |
1.3 |
16.1% |
4.2% |
1.2 |
62.0% |
44.4% |
3.2 |
63.5% |
30.4% |
2.1 |
30.2% |
16.6% |
2.5 |
CHICOUTIMI
JONQUIÈRE |
91.7% |
6.5 |
9.1% |
1.4% |
1.0 |
0.0% |
0.0% |
0.0 |
100.0% |
47.2% |
3.1 |
100.0% |
51.4% |
3.4 |
0.0% |
0.0% |
0.0 |
| MONTRÉAL |
86.5% |
3.4 |
19.3% |
7.3% |
1.3 |
21.7% |
7.0% |
1.1 |
51.8% |
30.4% |
2.0 |
61.4% |
29.0% |
1.6 |
37.3% |
26.2% |
2.4 |
| QUÉBEC |
70.7% |
7.9 |
2.4% |
0.3% |
1.0 |
2.4% |
0.9% |
3.0 |
85.4% |
65.5% |
6.1 |
56.1% |
27.4% |
3.9 |
17.1% |
5.8% |
2.7 |
| SHERBROOKE |
88.2% |
3.3 |
6.7% |
2.0% |
1.0 |
0.0% |
0.0% |
0.0 |
86.7% |
56.0% |
2.2 |
93.3% |
42.0% |
1.5 |
0.0% |
0.0% |
0.0 |
| ONTARIO |
54.0% |
3.4 |
36.2% |
18.4% |
1.7 |
31.8% |
16.8% |
1.8 |
35.9% |
15.9% |
1.5 |
41.9% |
28.4% |
2.3 |
31.8% |
20.5% |
2.2 |
| KINGSTON |
56.3% |
1.8 |
0.0% |
0.0% |
0.0 |
11.1% |
12.5% |
2.0 |
88.9% |
87.5% |
1.8 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| OTTAWA |
65.5% |
3.3 |
47.2% |
34.7% |
2.4 |
25.0% |
21.2% |
2.8 |
30.6% |
16.1% |
1.7 |
13.9% |
4.2% |
1.0 |
47.2% |
23.7% |
1.6 |
| ST. CATHARINES |
13.2% |
1.3 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
100.0% |
100.0% |
1.3 |
0.0% |
0.0% |
0.0 |
| SUDBURY |
64.7% |
4.1 |
0.0% |
0.0% |
0.0 |
72.7% |
33.3% |
1.9 |
0.0% |
0.0% |
0.0 |
72.7% |
66.7% |
3.8 |
0.0% |
0.0% |
0.0 |
| THUNDER BAY |
66.7% |
2.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
8.3% |
12.5% |
3.0 |
91.7% |
87.5% |
1.9 |
0.0% |
0.0% |
0.0 |
| TORONTO |
58.8% |
3.7 |
48.3% |
20.0% |
1.5 |
35.0% |
12.3% |
1.3 |
46.7% |
18.2% |
1.4 |
48.3% |
33.2% |
2.5 |
25.0% |
16.4% |
2.4 |
| WINDSOR |
72.2% |
4.0 |
0.0% |
0.0% |
0.0 |
43.6% |
34.8% |
3.2 |
2.6% |
0.6% |
1.0 |
15.4% |
5.8% |
1.5 |
94.9% |
58.7% |
2.5 |
| MANITOBA |
51.1% |
2.0 |
15.8% |
12.1% |
1.6 |
11.7% |
15.4% |
2.7 |
27.4% |
13.4% |
1.0 |
54.1% |
59.1% |
2.2 |
0.0% |
0.0% |
0.0 |
| BRANDON |
100.0% |
4.0 |
50.0% |
25.0% |
2.0 |
75.0% |
56.3% |
3.0 |
0.0% |
0.0% |
0.0 |
25.0% |
18.8% |
3.0 |
0.0% |
0.0% |
0.0 |
| WINNIPEG |
48.1% |
1.8 |
11.5% |
8.5% |
1.3 |
3.8% |
4.3% |
2.0 |
30.8% |
17.0% |
1.0 |
57.7% |
70.2% |
2.2 |
0.0% |
0.0% |
0.0 |
| SASKATCHEWAN |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
| REGINA |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
| SASKATOON |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
| ALBERTA |
79.2% |
3.5 |
15.9% |
5.1% |
1.1 |
49.5% |
27.9% |
2.0 |
14.8% |
8.2% |
1.9 |
73.2% |
52.2% |
2.5 |
9.1% |
6.7% |
2.6 |
| CALGARY |
95.5% |
3.6 |
21.2% |
6.1% |
1.1 |
56.5% |
31.6% |
2.0 |
16.5% |
8.4% |
1.9 |
67.1% |
49.0% |
2.7 |
4.7% |
4.8% |
3.8 |
| EDMONTON |
57.9% |
3.1 |
4.5% |
3.0% |
2.0 |
29.5% |
13.3% |
1.4 |
13.6% |
9.6% |
2.2 |
88.6% |
60.7% |
2.1 |
20.5% |
13.3% |
2.0 |
| MEDICINE HAT |
40.0% |
1.0 |
50.0% |
50.0% |
1.0 |
50.0% |
50.0% |
1.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| RED DEER |
100.0% |
5.8 |
0.0% |
0.0% |
0.0 |
83.3% |
45.7% |
3.2 |
0.0% |
0.0% |
0.0 |
83.3% |
54.3% |
3.8 |
0.0% |
0.0% |
0.0 |
| COLOMBIE-BRITANNIQUE |
34.8% |
3.7 |
7.9% |
3.6% |
1.7 |
39.2% |
35.8% |
3.4 |
21.3% |
12.1% |
2.1 |
43.5% |
43.0% |
3.6 |
12.4% |
5.6% |
1.7 |
| KELOWNA |
44.4% |
2.5 |
0.0% |
0.0% |
0.0 |
50.0% |
20.0% |
1.0 |
25.0% |
50.0% |
5.0 |
50.0% |
30.0% |
1.5 |
0.0% |
0.0% |
0.0 |
CAMPBELL
RIVER
COURTENAY |
50.0% |
2.0 |
0.0% |
0.0% |
0.0 |
75.0% |
75.0% |
2.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
50.0% |
25.0% |
1.0 |
| VANCOUVER RMR |
32.6% |
4.1 |
10.0% |
4.1% |
1.7 |
32.9% |
34.1% |
4.2 |
24.0% |
10.3% |
1.7 |
49.0% |
46.9% |
3.9 |
8.4% |
4.6% |
2.2 |
| VANCOUVER 1 |
31.8% |
2.7 |
0.0% |
0.0% |
0.0 |
64.3% |
50.0% |
2.1 |
14.3% |
5.3% |
1.0 |
28.6% |
28.9% |
2.8 |
14.3% |
15.8% |
3.0 |
| VANCOUVER 2 |
14.3% |
3.0 |
25.0% |
16.7% |
2.0 |
0.0% |
0.0% |
0.0 |
75.0% |
58.3% |
2.3 |
50.0% |
16.7% |
1.0 |
25.0% |
8.3% |
1.0 |
| VANCOUVER 3 |
41.7% |
6.6 |
20.0% |
4.5% |
1.5 |
30.0% |
40.9% |
9.0 |
0.0% |
0.0% |
0.0 |
70.0% |
54.5% |
5.1 |
0.0% |
0.0% |
0.0 |
| VANCOUVER 4 |
80.0% |
2.8 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
50.0% |
27.3% |
1.5 |
50.0% |
72.7% |
4.0 |
0.0% |
0.0% |
0.0 |
SO indique que la
catégorie de commerce n'est pas représenté dans la région respective.
% Dist. = Pourcentage de
magasins (basé sur les estimations pondérées) qui affichent ce type de
publicité.
Moy. = Nombre moyen de
publicités dans tous les magasins qui affichent ce type de publicité.
% = Part pondérée du
total de publicités, c'est-à-dire le pourcentage de toutes les publicités
représentées par chaque type de publicité.
Vancouver 1 : Vancouver, Richmond
Vancouver 2 : Burnaby,
Coquitlam, Port Moody, Port Coquitlam, Maple Ridge, Whonnock, Pitt Meadows,
New Westminster
Vancouver 3 : Delta,
Surrey, Langley, North Delta, White Rock
Vancouver 4 : North
Vancouver, West Vancouver
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