Tableau A-4 - Pondéré - Indicateurs
de publicité sur le tabac aux points de vente - 2005 - Stations-service/postes
d'essence
| Tableau A - 4 |
Total |
Papillons publicitaires |
Affichettes d'étagère |
Affiches |
Présentoirs de comptoir |
Autres |
| Région |
% Dist |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
| NATIONAUX |
46.4% |
3.2 |
18.9% |
9.5% |
1.6 |
38.2% |
25.2% |
2.1 |
33.4% |
22.5% |
2.1 |
46.2% |
32.7% |
2.2 |
14.1% |
10.1% |
2.3 |
| ST. JOHN'S (T.-N.-L.) |
61.9% |
2.2 |
34.6% |
21.1% |
1.3 |
84.6% |
77.2% |
2.0 |
3.8% |
1.8% |
1.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| CHARLOTTETOWN (Î.-P.-É.) |
64.7% |
1.3 |
45.5% |
44.8% |
1.3 |
59.1% |
55.2% |
1.2 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| NOUVEAU-BRUNSWICK |
40.7% |
2.2 |
41.0% |
23.2% |
1.2 |
60.5% |
50.6% |
1.8 |
28.7% |
21.0% |
1.6 |
2.7% |
2.5% |
2.0 |
5.9% |
2.7% |
1.0 |
| BATHURST |
80.0% |
1.8 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
100.0% |
100.0% |
1.8 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| FREDERICTON |
34.8% |
2.1 |
0.0% |
0.0% |
0.0 |
75.0% |
64.7% |
1.8 |
37.5% |
23.5% |
1.3 |
12.5% |
11.8% |
2.0 |
0.0% |
0.0% |
0.0 |
| MONCTON |
19.0% |
1.3 |
75.0% |
80.0% |
1.3 |
25.0% |
20.0% |
1.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| SAINT JOHN |
74.1% |
2.9 |
65.0% |
26.3% |
1.2 |
100.0% |
66.7% |
1.9 |
5.0% |
1.8% |
1.0 |
0.0% |
0.0% |
0.0 |
15.0% |
5.3% |
1.0 |
| NOUVELLE-ÉCOSSE |
60.0% |
1.7 |
29.8% |
20.1% |
1.2 |
34.8% |
28.7% |
1.4 |
28.8% |
21.6% |
1.3 |
14.8% |
22.8% |
2.7 |
11.9% |
6.9% |
1.0 |
| HALIFAX |
57.8% |
1.8 |
37.8% |
24.2% |
1.1 |
45.9% |
37.9% |
1.5 |
2.7% |
1.5% |
1.0 |
24.3% |
36.4% |
2.7 |
0.0% |
0.0% |
0.0 |
| SYDNEY |
63.9% |
1.7 |
17.4% |
13.2% |
1.3 |
17.4% |
13.2% |
1.3 |
69.6% |
55.3% |
1.3 |
0.0% |
0.0% |
0.0 |
30.4% |
18.4% |
1.0 |
| QUÉBEC |
45.9% |
3.9 |
6.6% |
4.6% |
2.7 |
3.2% |
0.8% |
1.0 |
65.7% |
48.6% |
2.9 |
59.0% |
36.0% |
2.4 |
15.8% |
10.0% |
2.5 |
CHICOUTIMI
JONQUIÈRE |
90.6% |
4.2 |
3.4% |
0.8% |
1.0 |
0.0% |
0.0% |
0.0 |
96.6% |
48.0% |
2.1 |
96.6% |
51.2% |
2.3 |
0.0% |
0.0% |
0.0 |
| MONTRÉAL |
40.0% |
2.5 |
10.0% |
11.0% |
2.8 |
5.0% |
2.0% |
1.0 |
57.5% |
37.0% |
1.6 |
55.0% |
32.0% |
1.5 |
22.5% |
18.0% |
2.0 |
| QUÉBEC |
60.0% |
7.6 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
83.3% |
59.7% |
5.5 |
52.1% |
34.9% |
5.1 |
6.3% |
5.4% |
6.7 |
| SHERBROOKE |
37.9% |
1.6 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
9.1% |
5.6% |
1.0 |
90.9% |
94.4% |
1.7 |
0.0% |
0.0% |
0.0 |
| ONTARIO |
44.3% |
2.8 |
26.2% |
10.9% |
1.2 |
38.0% |
22.2% |
1.6 |
33.3% |
18.0% |
1.5 |
50.7% |
24.0% |
1.3 |
27.8% |
24.9% |
2.5 |
| KINGSTON |
33.3% |
4.3 |
0.0% |
0.0% |
0.0 |
28.6% |
36.7% |
5.5 |
85.7% |
26.7% |
1.3 |
0.0% |
0.0% |
0.0 |
28.6% |
36.7% |
5.5 |
| OTTAWA |
58.0% |
3.1 |
12.5% |
4.0% |
1.0 |
25.0% |
20.8% |
2.6 |
32.5% |
22.4% |
2.2 |
27.5% |
12.8% |
1.5 |
60.0% |
40.0% |
2.1 |
| ST. CATHARINES |
5.4% |
2.0 |
33.3% |
16.7% |
1.0 |
33.3% |
16.7% |
1.0 |
0.0% |
0.0% |
0.0 |
33.3% |
16.7% |
1.0 |
33.3% |
50.0% |
3.0 |
| SUDBURY |
54.3% |
2.8 |
10.5% |
3.8% |
1.0 |
31.6% |
11.3% |
1.0 |
5.3% |
1.9% |
1.0 |
84.2% |
79.2% |
2.6 |
5.3% |
3.8% |
2.0 |
| THUNDER BAY |
50.0% |
1.7 |
7.7% |
4.5% |
1.0 |
0.0% |
0.0% |
0.0 |
7.7% |
4.5% |
1.0 |
92.3% |
90.9% |
1.7 |
0.0% |
0.0% |
0.0 |
| TORONTO |
47.1% |
2.6 |
35.4% |
15.7% |
1.2 |
45.8% |
22.8% |
1.3 |
37.5% |
18.9% |
1.3 |
54.2% |
22.8% |
1.1 |
18.8% |
19.7% |
2.8 |
| WINDSOR |
26.2% |
3.5 |
0.0% |
0.0% |
0.0 |
45.5% |
36.8% |
2.8 |
0.0% |
0.0% |
0.0 |
63.6% |
21.1% |
1.1 |
72.7% |
42.1% |
2.0 |
| MANITOBA |
47.8% |
6.5 |
21.3% |
18.0% |
5.5 |
32.3% |
36.8% |
7.4 |
28.0% |
6.1% |
1.4 |
57.8% |
37.5% |
4.2 |
2.6% |
1.6% |
4.0 |
| BRANDON |
100.0% |
24.3 |
73.7% |
21.0% |
6.9 |
100.0% |
43.2% |
10.5 |
21.1% |
3.0% |
3.5 |
73.7% |
32.8% |
10.8 |
0.0% |
0.0% |
0.0 |
| WINNIPEG |
41.7% |
1.5 |
6.7% |
4.3% |
1.0 |
13.3% |
8.7% |
1.0 |
30.0% |
19.6% |
1.0 |
53.3% |
58.7% |
1.7 |
3.3% |
8.7% |
4.0 |
| SASKATCHEWAN |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| REGINA |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| SASKATOON |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| ALBERTA |
62.6% |
3.1 |
4.9% |
2.0% |
1.2 |
51.5% |
30.2% |
1.8 |
28.3% |
14.0% |
1.5 |
67.7% |
50.1% |
2.3 |
6.2% |
3.8% |
1.9 |
| CALGARY |
72.0% |
3.2 |
3.7% |
1.2% |
1.0 |
61.1% |
31.2% |
1.6 |
24.1% |
11.0% |
1.5 |
68.5% |
53.8% |
2.5 |
3.7% |
2.9% |
2.5 |
| EDMONTON |
52.6% |
2.4 |
7.3% |
4.1% |
1.3 |
22.0% |
12.4% |
1.3 |
43.9% |
29.9% |
1.6 |
61.0% |
46.4% |
1.8 |
9.8% |
7.2% |
1.8 |
| MEDICINE HAT |
16.7% |
1.3 |
25.0% |
40.0% |
2.0 |
75.0% |
60.0% |
1.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| RED DEER |
100.0% |
5.8 |
0.0% |
0.0% |
0.0 |
100.0% |
53.1% |
3.1 |
0.0% |
0.0% |
0.0 |
100.0% |
45.3% |
2.6 |
9.1% |
1.6% |
1.0 |
| COLOMBIE-BRITANNIQUE |
33.0% |
3.5 |
15.5% |
7.5% |
1.7 |
36.9% |
34.0% |
3.2 |
9.3% |
3.8% |
1.4 |
51.4% |
47.1% |
3.2 |
17.6% |
7.7% |
1.5 |
| KELOWNA |
59.1% |
3.7 |
0.0% |
0.0% |
0.0 |
42.3% |
46.4% |
4.1 |
11.5% |
7.2% |
2.3 |
65.4% |
46.4% |
2.6 |
0.0% |
0.0% |
0.0 |
CAMPBELL
RIVER
COURTENAY |
40.9% |
2.2 |
0.0% |
0.0% |
0.0 |
66.7% |
70.0% |
2.3 |
0.0% |
0.0% |
0.0 |
11.1% |
5.0% |
1.0 |
44.4% |
25.0% |
1.3 |
| VANCOUVER RMR |
29.4% |
3.6 |
20.8% |
9.8% |
1.7 |
32.1% |
28.4% |
3.2 |
9.9% |
3.2% |
1.2 |
53.2% |
50.5% |
3.4 |
18.3% |
8.2% |
1.6 |
| VANCOUVER 1 |
36.5% |
3.1 |
0.0% |
0.0% |
0.0 |
57.9% |
43.1% |
2.3 |
0.0% |
0.0% |
0.0 |
47.4% |
39.7% |
2.6 |
26.3% |
17.2% |
2.0 |
| VANCOUVER 2 |
11.9% |
1.4 |
28.6% |
20.0% |
1.0 |
14.3% |
10.0% |
1.0 |
14.3% |
20.0% |
2.0 |
14.3% |
30.0% |
3.0 |
28.6% |
20.0% |
1.0 |
| VANCOUVER 3 |
40.6% |
4.2 |
38.5% |
16.7% |
1.8 |
23.1% |
28.7% |
5.2 |
15.4% |
3.7% |
1.0 |
61.5% |
48.1% |
3.3 |
7.7% |
2.8% |
1.5 |
| VANCOUVER 4 |
23.3% |
5.4 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
14.3% |
2.6% |
1.0 |
85.7% |
92.1% |
5.8 |
28.6% |
5.3% |
1.0 |
SO indique que la
catégorie de commerce n'est pas représenté dans la région respective.
% Dist. = Pourcentage de
magasins (basé sur les estimations pondérées) qui affichent ce type de
publicité.
Moy. = Nombre moyen de
publicités dans tous les magasins qui affichent ce type de publicité.
% = Part pondérée du
total de publicités, c'est-à-dire le pourcentage de toutes les publicités
représentées par chaque type de publicité.
Vancouver 1 : Vancouver, Richmond
Vancouver 2 : Burnaby,
Coquitlam, Port Moody, Port Coquitlam, Maple Ridge, Whonnock, Pitt Meadows,
New Westminster
Vancouver 3 : Delta,
Surrey, Langley, North Delta, White Rock
Vancouver 4 : North
Vancouver, West Vancouver
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