Tableau A-5 - Pondéré - Indicateurs de publicité sur le tabac aux points de vente - 2005 - Marchés d'alimentation
| Tableau A - 5 |
Total |
Papillons publicitaires |
Affichettes d'étagère |
Affiches |
Présentoirs de comptoir |
Autres |
| Région |
% Dist |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
| NATIONAUX |
12.5% |
2.4 |
7.3% |
3.5% |
1.2 |
24.0% |
15.8% |
1.6 |
34.5% |
22.0% |
1.5 |
51.7% |
50.1% |
2.3 |
7.4% |
8.7% |
2.8 |
| ST. JOHN'S (T.-N.-L.) |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| CHARLOTTETOWN (Î.-P.-É.) |
27.3% |
1.3 |
33.3% |
25.0% |
1.0 |
33.3% |
25.0% |
1.0 |
33.3% |
50.0% |
2.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| NOUVEAU-BRUNSWICK |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| BATHURST |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| FREDERICTON |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| MONCTON |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| SAINT JOHN |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| NOUVELLE-ÉCOSSE |
12.8% |
2.6 |
40.4% |
31.1% |
2.0 |
0.0% |
0.0% |
0.0 |
59.6% |
57.4% |
2.5 |
0.0% |
0.0% |
0.0 |
29.8% |
11.5% |
1.0 |
| HALIFAX |
8.3% |
2.0 |
100.0% |
100.0% |
2.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| SYDNEY |
20.0% |
3.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
100.0% |
83.3% |
2.5 |
0.0% |
0.0% |
0.0 |
50.0% |
16.7% |
1.0 |
| QUÉBEC |
19.8% |
2.2 |
3.1% |
1.4% |
1.0 |
0.0% |
0.0% |
0.0 |
73.6% |
48.8% |
1.4 |
34.0% |
34.8% |
2.2 |
11.6% |
15.0% |
2.8 |
CHICOUTIMI
JONQUIÈRE |
44.4% |
4.5 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
100.0% |
52.8% |
2.4 |
87.5% |
47.2% |
2.4 |
0.0% |
0.0% |
0.0 |
| MONTRÉAL |
12.2% |
1.5 |
9.1% |
6.3% |
1.0 |
0.0% |
0.0% |
0.0 |
36.4% |
31.3% |
1.3 |
36.4% |
25.0% |
1.0 |
27.3% |
37.5% |
2.0 |
| QUÉBEC |
30.9% |
1.9 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
90.5% |
55.0% |
1.2 |
14.3% |
30.0% |
4.0 |
4.8% |
15.0% |
6.0 |
| SHERBROOKE |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| ONTARIO |
5.6% |
1.6 |
21.0% |
12.8% |
1.0 |
23.6% |
18.0% |
1.2 |
0.0% |
0.0% |
0.0 |
62.6% |
69.2% |
1.8 |
0.0% |
0.0% |
0.0 |
| KINGSTON |
12.5% |
2.0 |
0.0% |
0.0% |
0.0 |
100.0% |
100.0% |
2.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| OTTAWA |
2.2% |
3.0 |
0.0% |
0.0% |
0.0 |
100.0% |
33.3% |
1.0 |
0.0% |
0.0% |
0.0 |
100.0% |
66.7% |
2.0 |
0.0% |
0.0% |
0.0 |
| ST. CATHARINES |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| SUDBURY |
41.2% |
2.1 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
100.0% |
100.0% |
2.1 |
0.0% |
0.0% |
0.0 |
| THUNDER BAY |
50.0% |
1.5 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
100.0% |
100.0% |
1.5 |
0.0% |
0.0% |
0.0 |
| TORONTO |
3.8% |
1.0 |
50.0% |
50.0% |
1.0 |
25.0% |
25.0% |
1.0 |
0.0% |
0.0% |
0.0 |
25.0% |
25.0% |
1.0 |
0.0% |
0.0% |
0.0 |
| WINDSOR |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| MANITOBA |
5.3% |
1.7 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
33.3% |
60.0% |
3.0 |
66.7% |
40.0% |
1.0 |
0.0% |
0.0% |
0.0 |
| BRANDON |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| WINNIPEG |
5.8% |
1.7 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
33.3% |
60.0% |
3.0 |
66.7% |
40.0% |
1.0 |
0.0% |
0.0% |
0.0 |
| SASKATCHEWAN |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| REGINA |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| SASKATOON |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| ALBERTA |
32.6% |
3.0 |
3.0% |
1.0% |
1.0 |
50.6% |
28.4% |
1.7 |
3.7% |
1.8% |
1.5 |
78.8% |
62.6% |
2.4 |
3.7% |
6.1% |
5.0 |
| CALGARY |
46.7% |
2.6 |
0.0% |
0.0% |
0.0 |
52.4% |
31.5% |
1.5 |
0.0% |
0.0% |
0.0 |
81.0% |
68.5% |
2.2 |
0.0% |
0.0% |
0.0 |
| EDMONTON |
16.2% |
4.5 |
9.1% |
2.0% |
1.0 |
36.4% |
18.4% |
2.3 |
18.2% |
6.1% |
1.5 |
81.8% |
53.1% |
2.9 |
18.2% |
20.4% |
5.0 |
| MEDICINE HAT |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| RED DEER |
71.4% |
4.2 |
20.0% |
4.8% |
1.0 |
80.0% |
42.9% |
2.3 |
0.0% |
0.0% |
0.0 |
40.0% |
52.4% |
5.5 |
0.0% |
0.0% |
0.0 |
| COLOMBIE-BRITANNIQUE |
4.4% |
2.7 |
0.0% |
0.0% |
0.0 |
41.5% |
20.1% |
1.3 |
13.9% |
5.0% |
1.0 |
30.3% |
69.6% |
6.3 |
14.3% |
5.2% |
1.0 |
| KELOWNA |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
CAMPBELL
RIVER
COURTENAY |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| VANCOUVER RMR |
5.4% |
2.7 |
0.0% |
0.0% |
0.0 |
41.5% |
20.1% |
1.3 |
13.9% |
5.0% |
1.0 |
30.3% |
69.6% |
6.3 |
14.3% |
5.2% |
1.0 |
| VANCOUVER 1 |
2.7% |
3.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
100.0% |
100.0% |
3.0 |
0.0% |
0.0% |
0.0 |
| VANCOUVER 2 |
8.8% |
1.0 |
0.0% |
0.0% |
0.0 |
66.7% |
66.7% |
1.0 |
33.3% |
33.3% |
1.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| VANCOUVER 3 |
2.4% |
2.0 |
0.0% |
0.0% |
0.0 |
100.0% |
100.0% |
2.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| VANCOUVER 4 |
12.5% |
5.5 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
50.0% |
90.9% |
10.0 |
50.0% |
9.1% |
1.0 |
% Dist. = Pourcentage de
magasins (basé sur les estimations pondérées) qui affichent ce type de
publicité.
Moy. = Nombre moyen de
publicités dans tous les magasins qui affichent ce type de publicité.
% = Part pondérée du
total de publicités, c'est-à-dire le pourcentage de toutes les publicités
représentées par chaque type de publicité.
Vancouver 1 : Vancouver, Richmond
Vancouver 2 : Burnaby,
Coquitlam, Port Moody, Port Coquitlam, Maple Ridge, Whonnock, Pitt Meadows,
New Westminster
Vancouver 3 : Delta,
Surrey, Langley, North Delta, White Rock
Vancouver 4 : North
Vancouver, West Vancouver
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