Tableau A-6 - Pondéré - Indicateurs de publicité sur le tabac aux points de vente - 2005 - Dépanneurs indépendants
| Tableau A - 6 |
Total |
Papillons publicitaires |
Affichettes d'étagère |
Affiches |
Présentoirs de comptoir |
Autres |
| Région |
% Dist |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
% Dist |
% |
Moy |
| NATIONAUX |
44.5% |
3.3 |
26.4% |
10.9% |
1.4 |
36.9% |
22.7% |
2.0 |
39.0% |
27.2% |
2.3 |
48.6% |
32.2% |
2.2 |
9.9% |
6.9% |
2.3 |
| ST. JOHN'S (T.-N.-L.) |
59.8% |
2.9 |
32.7% |
13.6% |
1.2 |
85.5% |
75.9% |
2.6 |
1.8% |
0.6% |
1.0 |
1.8% |
1.2% |
2.0 |
3.6% |
8.6% |
7.0 |
| CHARLOTTETOWN (Î.-P.-É.) |
60.6% |
1.5 |
55.0% |
41.4% |
1.1 |
65.0% |
58.6% |
1.3 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| NOUVEAU-BRUNSWICK |
58.7% |
2.4 |
38.1% |
19.7% |
1.2 |
70.8% |
56.9% |
1.9 |
18.4% |
11.4% |
1.5 |
11.0% |
6.5% |
1.4 |
12.2% |
5.6% |
1.1 |
| BATHURST |
56.5% |
1.8 |
38.5% |
26.1% |
1.2 |
15.4% |
8.7% |
1.0 |
53.8% |
65.2% |
2.1 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| FREDERICTON |
38.8% |
2.5 |
10.5% |
6.4% |
1.5 |
36.8% |
40.4% |
2.7 |
52.6% |
27.7% |
1.3 |
47.4% |
25.5% |
1.3 |
0.0% |
0.0% |
0.0 |
| MONCTON |
36.1% |
1.3 |
53.8% |
41.2% |
1.0 |
53.8% |
58.8% |
1.4 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| SAINT JOHN |
87.0% |
2.7 |
44.7% |
21.1% |
1.3 |
95.7% |
67.2% |
1.9 |
4.3% |
1.6% |
1.0 |
2.1% |
1.6% |
2.0 |
21.3% |
8.6% |
1.1 |
| NOUVELLE-ÉCOSSE |
65.0% |
1.8 |
38.6% |
25.3% |
1.2 |
39.5% |
31.3% |
1.4 |
18.2% |
12.0% |
1.2 |
16.3% |
27.5% |
3.0 |
6.3% |
3.9% |
1.1 |
| HALIFAX |
57.0% |
1.9 |
30.6% |
18.8% |
1.2 |
41.2% |
33.8% |
1.5 |
4.7% |
2.5% |
1.0 |
27.1% |
43.8% |
3.0 |
1.2% |
1.3% |
2.0 |
| SYDNEY |
82.6% |
1.7 |
50.9% |
36.5% |
1.2 |
36.8% |
27.1% |
1.2 |
38.6% |
28.1% |
1.2 |
0.0% |
0.0% |
0.0 |
14.0% |
8.3% |
1.0 |
| QUÉBEC |
45.9% |
3.7 |
15.9% |
5.0% |
1.2 |
14.5% |
4.0% |
1.0 |
65.3% |
47.4% |
2.7 |
72.4% |
38.8% |
2.0 |
6.3% |
4.7% |
2.7 |
CHICOUTIMI
JONQUIÈRE |
92.2% |
4.9 |
6.8% |
2.1% |
1.5 |
0.0% |
0.0% |
0.0 |
96.6% |
47.0% |
2.4 |
98.3% |
50.9% |
2.5 |
0.0% |
0.0% |
0.0 |
| MONTRÉAL |
39.5% |
2.5 |
21.9% |
8.9% |
1.0 |
15.6% |
6.3% |
1.0 |
62.5% |
43.0% |
1.7 |
78.1% |
39.2% |
1.2 |
6.3% |
2.5% |
1.0 |
| QUÉBEC |
67.7% |
7.9 |
2.3% |
1.8% |
6.0 |
19.8% |
2.7% |
1.1 |
73.3% |
53.7% |
5.8 |
37.2% |
33.4% |
7.1 |
10.5% |
8.4% |
6.3 |
| SHERBROOKE |
59.6% |
1.6 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
25.0% |
22.2% |
1.4 |
92.9% |
77.8% |
1.3 |
0.0% |
0.0% |
0.0 |
| ONTARIO |
38.6% |
2.9 |
38.6% |
18.8% |
1.4 |
33.8% |
17.7% |
1.5 |
36.7% |
20.7% |
1.6 |
49.0% |
26.7% |
1.6 |
22.8% |
16.0% |
2.0 |
| KINGSTON |
45.9% |
1.5 |
0.0% |
0.0% |
0.0 |
11.8% |
7.7% |
1.0 |
88.2% |
88.5% |
1.5 |
0.0% |
0.0% |
0.0 |
5.9% |
3.8% |
1.0 |
| OTTAWA |
63.8% |
2.9 |
33.3% |
16.3% |
1.4 |
23.3% |
15.1% |
1.9 |
30.0% |
26.7% |
2.6 |
23.3% |
16.3% |
2.0 |
46.7% |
25.6% |
1.6 |
| ST. CATHARINES |
6.7% |
1.8 |
50.0% |
36.4% |
1.3 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
66.7% |
63.6% |
1.8 |
0.0% |
0.0% |
0.0 |
| SUDBURY |
55.0% |
2.8 |
18.2% |
6.6% |
1.0 |
27.3% |
11.5% |
1.2 |
0.0% |
0.0% |
0.0 |
86.4% |
78.7% |
2.5 |
4.5% |
3.3% |
2.0 |
| THUNDER BAY |
46.2% |
1.8 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
100.0% |
100.0% |
1.8 |
0.0% |
0.0% |
0.0 |
| TORONTO |
37.5% |
3.0 |
48.7% |
22.9% |
1.4 |
41.0% |
17.8% |
1.3 |
43.6% |
21.2% |
1.5 |
53.8% |
24.6% |
1.4 |
17.9% |
13.6% |
2.3 |
| WINDSOR |
30.4% |
3.6 |
7.1% |
3.9% |
2.0 |
35.7% |
41.2% |
4.2 |
7.1% |
3.9% |
2.0 |
28.6% |
9.8% |
1.3 |
64.3% |
41.2% |
2.3 |
| MANITOBA |
20.9% |
17.9 |
41.4% |
13.9% |
6.0 |
59.1% |
36.8% |
11.1 |
23.3% |
2.0% |
1.5 |
70.7% |
47.3% |
12.0 |
0.0% |
0.0% |
0.0 |
| BRANDON |
100.0% |
35.4 |
75.0% |
14.5% |
6.8 |
100.0% |
38.5% |
13.6 |
0.0% |
0.0% |
0.0 |
87.5% |
47.0% |
19.0 |
0.0% |
0.0% |
0.0 |
| WINNIPEG |
12.2% |
2.1 |
11.1% |
5.3% |
1.0 |
22.2% |
10.5% |
1.0 |
44.4% |
31.6% |
1.5 |
55.6% |
52.6% |
2.0 |
0.0% |
0.0% |
0.0 |
| SASKATCHEWAN |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| REGINA |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| SASKATOON |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| ALBERTA |
56.4% |
3.8 |
8.7% |
4.0% |
1.7 |
53.8% |
28.5% |
2.0 |
22.1% |
11.6% |
2.0 |
66.6% |
49.1% |
2.8 |
9.3% |
6.8% |
2.8 |
| CALGARY |
66.3% |
3.7 |
5.5% |
2.9% |
2.0 |
58.2% |
30.1% |
1.9 |
16.4% |
9.7% |
2.2 |
69.1% |
54.9% |
3.0 |
3.6% |
2.4% |
2.5 |
| EDMONTON |
48.1% |
3.3 |
15.4% |
8.0% |
1.8 |
30.8% |
10.3% |
1.1 |
46.2% |
24.1% |
1.8 |
53.8% |
34.5% |
2.1 |
26.9% |
23.0% |
2.9 |
| MEDICINE HAT |
7.7% |
1.0 |
100.0% |
100.0% |
1.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
0.0% |
0.0% |
0.0 |
| RED DEER |
84.6% |
5.2 |
0.0% |
0.0% |
0.0 |
90.9% |
50.9% |
2.9 |
0.0% |
0.0% |
0.0 |
90.9% |
49.1% |
2.8 |
0.0% |
0.0% |
0.0 |
| COLOMBIE-BRITANNIQUE |
25.3% |
3.6 |
17.1% |
8.9% |
1.9 |
40.0% |
33.3% |
3.0 |
16.1% |
6.8% |
1.5 |
49.9% |
48.5% |
3.5 |
7.6% |
2.5% |
1.2 |
| KELOWNA |
22.2% |
5.5 |
0.0% |
0.0% |
0.0 |
75.0% |
63.6% |
4.7 |
0.0% |
0.0% |
0.0 |
75.0% |
36.4% |
2.7 |
0.0% |
0.0% |
0.0 |
CAMPBELL
RIVER
COURTENAY |
43.5% |
2.3 |
0.0% |
0.0% |
0.0 |
80.0% |
73.9% |
2.1 |
0.0% |
0.0% |
0.0 |
30.0% |
13.0% |
1.0 |
30.0% |
13.0% |
1.0 |
| VANCOUVER RMR |
23.5% |
3.7 |
21.8% |
10.9% |
1.9 |
29.5% |
25.1% |
3.1 |
20.5% |
8.3% |
1.5 |
52.2% |
54.3% |
3.8 |
3.5% |
1.4% |
1.5 |
| VANCOUVER 1 |
15.1% |
2.3 |
0.0% |
0.0% |
0.0 |
81.8% |
48.0% |
1.3 |
0.0% |
0.0% |
0.0 |
54.5% |
44.0% |
1.8 |
9.1% |
8.0% |
2.0 |
| VANCOUVER 2 |
21.4% |
2.0 |
20.0% |
20.0% |
2.0 |
13.3% |
6.7% |
1.0 |
73.3% |
56.7% |
1.5 |
26.7% |
13.3% |
1.0 |
6.7% |
3.3% |
1.0 |
| VANCOUVER 3 |
25.0% |
3.9 |
47.4% |
25.7% |
2.1 |
21.1% |
39.2% |
7.3 |
0.0% |
0.0% |
0.0 |
57.9% |
35.1% |
2.4 |
0.0% |
0.0% |
0.0 |
| VANCOUVER 4 |
39.6% |
6.0 |
15.8% |
2.6% |
1.0 |
15.8% |
16.7% |
6.3 |
5.3% |
0.9% |
1.0 |
68.4% |
79.8% |
7.0 |
0.0% |
0.0% |
0.0 |
% Dist. = Pourcentage de
magasins (basé sur les estimations pondérées) qui affichent ce type de
publicité.
Moy. = Nombre moyen de
publicités dans tous les magasins qui affichent ce type de publicité.
% = Part pondérée du
total de publicités, c'est-à-dire le pourcentage de toutes les publicités
représentées par chaque type de publicité.
Vancouver 1 : Vancouver, Richmond
Vancouver 2 : Burnaby,
Coquitlam, Port Moody, Port Coquitlam, Maple Ridge, Whonnock, Pitt Meadows,
New Westminster
Vancouver 3 : Delta,
Surrey, Langley, North Delta, White Rock
Vancouver 4 : North
Vancouver, West Vancouver
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