Tableau A-7B - Pondéré - Publicité aux points de vente - Toutes les publicités - 2005 - Dépanneurs sous bannière
| Tableau A - 7b |
Matinée |
Players |
Rothmans |
Sportsman |
Autres |
| Région |
% Dist. |
Part |
% Dist. |
Part |
% Dist. |
Part |
% Dist. |
Part |
% Dist. |
Part |
| NATIONAUX |
3.7% |
1.9% |
9.8% |
6.8% |
0.9% |
0.5% |
0.1% |
0.0% |
15.3% |
15.4% |
| ST. JOHN'S (T.-N.-L.) |
0.0% |
0.0% |
10.0% |
10.4% |
0.0% |
0.0% |
0.0% |
0.0% |
10.0% |
6.3% |
| CHARLOTTETOWN (Î.-P.-É.) |
0.0% |
0.0% |
10.0% |
8.3% |
0.0% |
0.0% |
0.0% |
0.0% |
20.0% |
16.7% |
| NOUVEAU-BRUNSWICK |
6.4% |
3.7% |
8.5% |
4.9% |
2.1% |
1.2% |
0.0% |
0.0% |
12.8% |
9.7% |
| BATHURST |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
| FREDERICTON |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
25.0% |
20.0% |
| MONCTON |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
30.0% |
25.0% |
| SAINT JOHN |
10.3% |
6.0% |
13.8% |
8.0% |
3.4% |
2.0% |
0.0% |
0.0% |
3.4% |
2.0% |
| NOUVELLE-ÉCOSSE |
3.3% |
2.6% |
20.6% |
16.5% |
1.1% |
0.9% |
0.0% |
0.0% |
8.2% |
7.8% |
| HALIFAX |
0.0% |
0.0% |
25.0% |
20.0% |
0.0% |
0.0% |
0.0% |
0.0% |
7.5% |
8.0% |
| SYDNEY |
9.4% |
7.5% |
12.5% |
10.0% |
3.1% |
2.5% |
0.0% |
0.0% |
9.4% |
7.5% |
| QUÉBEC |
3.5% |
1.6% |
7.4% |
4.5% |
0.7% |
0.3% |
0.1% |
0.1% |
18.5% |
20.5% |
CHICOUTIMI
JONQUIÈRE |
6.4% |
2.8% |
10.6% |
4.2% |
0.0% |
0.0% |
0.0% |
0.0% |
23.4% |
29.2% |
| MONTRÉAL |
3.0% |
1.7% |
7.3% |
4.4% |
0.0% |
0.0% |
0.0% |
0.0% |
17.0% |
15.6% |
| QUÉBEC |
3.2% |
0.8% |
7.7% |
5.1% |
3.8% |
0.9% |
0.6% |
0.2% |
20.5% |
25.4% |
| SHERBROOKE |
11.1% |
5.0% |
2.2% |
1.0% |
0.0% |
0.0% |
0.0% |
0.0% |
33.3% |
35.0% |
| ONTARIO |
4.7% |
2.5% |
11.7% |
8.8% |
0.9% |
0.6% |
0.0% |
0.0% |
10.1% |
8.3% |
| KINGSTON |
4.2% |
3.1% |
4.2% |
3.1% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
| OTTAWA |
0.0% |
0.0% |
10.2% |
8.5% |
0.0% |
0.0% |
0.0% |
0.0% |
16.9% |
16.9% |
| ST. CATHARINES |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
4.8% |
4.2% |
| SUDBURY |
5.1% |
2.2% |
12.8% |
5.6% |
0.0% |
0.0% |
0.0% |
0.0% |
10.3% |
4.4% |
| THUNDER BAY |
0.0% |
0.0% |
26.5% |
18.8% |
0.0% |
0.0% |
0.0% |
0.0% |
2.9% |
6.3% |
| TORONTO |
6.8% |
3.4% |
10.5% |
8.4% |
1.6% |
0.9% |
0.0% |
0.0% |
10.0% |
7.7% |
| WINDSOR |
4.3% |
1.9% |
21.7% |
12.9% |
0.0% |
0.0% |
0.0% |
0.0% |
3.5% |
1.3% |
| MANITOBA |
2.3% |
1.5% |
1.0% |
1.3% |
0.0% |
0.0% |
0.0% |
0.0% |
24.6% |
20.9% |
| BRANDON |
7.1% |
3.1% |
7.1% |
6.3% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
| WINNIPEG |
1.5% |
1.1% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
28.8% |
26.6% |
| SASKATCHEWAN |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
| REGINA |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
| SASKATOON |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
SO |
| ALBERTA |
3.4% |
2.4% |
12.2% |
8.9% |
1.5% |
1.1% |
0.0% |
0.0% |
15.9% |
14.6% |
| CALGARY |
3.9% |
2.9% |
11.6% |
8.2% |
1.9% |
1.5% |
0.0% |
0.0% |
16.5% |
13.7% |
| EDMONTON |
2.2% |
1.5% |
13.3% |
10.4% |
0.7% |
0.4% |
0.0% |
0.0% |
12.6% |
13.3% |
| MEDICINE HAT |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
50.0% |
50.0% |
| RED DEER |
4.2% |
1.4% |
16.7% |
10.0% |
0.0% |
0.0% |
0.0% |
0.0% |
20.8% |
27.1% |
| COLOMBIE-BRITANNIQUE |
3.6% |
1.6% |
13.9% |
9.8% |
0.0% |
0.0% |
0.0% |
0.0% |
17.2% |
16.9% |
| KELOWNA |
20.0% |
15.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
20.0% |
25.0% |
CAMPBELL
RIVER
COURTENAY |
0.0% |
0.0% |
27.3% |
18.8% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
| VANCOUVER RMR |
2.3% |
0.7% |
13.3% |
9.9% |
0.0% |
0.0% |
0.0% |
0.0% |
19.6% |
17.5% |
| VANCOUVER 1 |
2.7% |
1.3% |
18.9% |
14.5% |
0.0% |
0.0% |
0.0% |
0.0% |
21.6% |
22.4% |
| VANCOUVER 2 |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
20.0% |
16.7% |
| VANCOUVER 3 |
4.0% |
0.8% |
8.0% |
9.8% |
0.0% |
0.0% |
0.0% |
0.0% |
16.0% |
11.4% |
| VANCOUVER 4 |
0.0% |
0.0% |
22.2% |
9.1% |
0.0% |
0.0% |
0.0% |
0.0% |
22.2% |
36.4% |
SO indique que la
catégorie de commerce n'est pas représenté dans la région respective ou la
publicité du tabac est interdit.
% Dist. = Pourcentage de
tous les magasins dans la région ayant tous les types d'affiches pour la
marque spécifiée.
Part = Part de la marque
pour toutes les publicités.
Vancouver 1 : Vancouver, Richmond
Vancouver 2 : Burnaby,
Coquitlam, Port Moody, Port Coquitlam, Maple Ridge, Whonnock, Pitt Meadows,
New Westminster
Vancouver 3 : Delta,
Surrey, Langley, North Delta, White Rock
Vancouver 4 : North
Vancouver, West Vancouver
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