E-Learning Tool
This tutorial is designed to assist public servants and others tasked with creating a complete social marketing plan.
The tutorial consists of five of sections, each representing part of a social marketing plan. Each section contains:
- A brief explanation of key concepts
- Examples from Health Canada 's 25 years of experience in Social Marketing
- A quiz
- A summary of questions a social marketer should consider at each stage of the plan
A Template of a Marketing Plan is also available for download. The template may help to guide you as you write the sections of your own plan.
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